Howlak is a social opinion app that uses visual ratings and short opinion polls to help you quickly discover and share great restaurant experiences.

1. HOWLAK
Instant restaurant opinions

2. Branding

3. Howlak means
“around you” in
Arabic.

4. Meet Mau, our Mascot
The Arabian Mau ‘desert cat’ is the
official mascot of Howlak.
The Mau has an unbroken history in
the GCC of over 1,000 years. They
are locals. The desert cat and
binocular represent the local search
for what’s good around you. His
name is Mau.
http://www.youtube.com/watch?v=w9txtegTDrU

5. Use Cases

6. Use Case 1: Khaled
Khaled is stuck in traffic. He is hungry and wants to
know what's good nearby but doesn't have anyone
in the area to call to find out. Khaled is hungry,
sitting in traffic, looking to discover.

7. Use Case 2: Abdulrahman
Abdulrahman works in Al Sadd and eats at the same
place every day with his colleagues. It's 12:30 and he
has a meeting at 1p. Not enough time to make it to his
usual spot and be back in time for his meeting. He only
has 15 min for lunch. He is stuck, wanting to decide.

8. Use Case 3: Sara
Sara is a social butterfly. She enjoys dining out with friends
several times a week and is known for her
recommendations on what's good. Because of this her
friends and colleagues always turn to her for her opinions.
She wants to be helpful but doesn't have time to help all of
them and only responds to a few of the requests for advice.
Her friends are always stuck, waiting for opinions.

9. Howlak is a social opinion app
that uses visual ratings and short
opinions to help you discover and
share great restaurant experiences.

10. With over 8,500 restaurants
across 4 cities, Howlak is a fun and
visual way to discover what’s good
around you.

11. The app uses geofencing technology
to push instant restaurant
recommendations to your iPhone as
you move around your city.

16. My Profile
Upload Food
Photos
Location Alerts
Map &
Distance
Create
Opinion Polls
Location Search
Area News Feed
Signup with
Facebook & Twitter
Quick Location Details
Rate Good or Bad
Vote Agree or
Disagree
Personalized
Alerts
Features & Benefits

17. Khalid disagreed
with your opinion.
You are now in
Al Sadd area.
Your photo has been
uploaded.
Lina has agreed with
your opinion.
Farouk has agreed
with your opinion.
You are now in West Bay area.
Personalized Alerts

18. Apple Watch (coming soon)

19. 19
Follow @howlak on Twitter
Instagram @howlak
Online at howlak.com
Connect with Us
For more information or to discuss
partnership opportunities, email us at
hello@howlak.com
Partnerships