Jesús Rebollo, country manager Spain en Just Eat, nos explicó cómo se consigue, desde la base y con éxito, la internacionalización de una marca #tuexitoonline

1.
INTERNATIONALIZATION OF LOCAL MARKETS

2. Nothing great was ever achieved
without enthusiasm.
Emerson

3. Emerson
1
“EMPOWER
CONSUMERS
TO LOVE
THEIR
TAKEAWAY
EXPERIENCE”

4. What is JUST EAT?
Restaurants
MARKETPLACE
Hungry Users

5. JUST EAT GROUP

6. JUST EAT
GROUP

7. Some numbers
• Launching – October 2010
• +5.000 partner restaurants
• More than 60 types of cuisine
• More than 1 million active users
• + 95% National territory
• Growth of more tan three digits in revenue,
offer and demand
JUST EAT Spain

8. MARKET PECULIARITIES

9. Spain is one of the fastest growing markets
The performance in orders is better than UK at the same point
JUST EAT Spain

10. MODEL SIMPLE BUT PROFITABLE BUSINESS

11. • Comfort: Order wherever you are and forget about
cooking and cleaning
• Security: Guaranteed by “Online confidence” in card
payments. We make a custom monitoring of each
order
• Variety offered: sushi, Thai, peruvian, chinese, etc.
• Offers and exclusive promotions
WHY ORDERING FROM JUST EAT?

13. WHO ORDERS IN JUST EAT?

14. DEMANDING COSTUMERS
Internet costumer is more demanding than the costumer who goes to the restaurant

15. ACQUISITION & ACTIVATION

16. WHY JOIN JUST EAT?

17. WHY JOIN JUST EAT?
Online costumers spend more money and repeat more frequently
Some interesting numbers
THE FACTS
• Online orders have a 53% HIGHER AOV than walk in orders
• They are 25% HIGHER than phone orders

18. WHY JOIN JUST EAT?
The higher supply, the more demand

19. TYPES OF RESTAURANTS
In Spain JUST EAT provide the user more than 60 types of food
Japanese
Italian
Spanish
Chinese
American

20. WE HAVE AN OBSESSION WITH MOBILE &
TECHNICAL IMPROVEMENTS OF OUR PRODUCT
• Free APP in iPhone & Android
• Web mobile
• >60% Orders via mobile

22. A DIFFERENT MARKETING
360º STRATEGY ALWAYS

23. A DIFFERENT MARKETING
Focusing on “Out of the box”
• Special actions on TV
• Imposing creativity in the sector
• Not massive, but influential media

24. H e r e y o u h a v e a D I S C O U N T:
T H A N K K S 2 0 ( - 2 0 % O F F )

25. AND PASSIONATE ABOUT PARTYING, TOO ;)

26. THANK YOU
VERY MUCH