In its first 4 weeks, Hoppit (www.hoppit.com) has generated 50,000 recommendations for its members. This Trend Report commemorates that milestone and provides tons of helpful psychographic data and place trends around the city of New York!

1. Volume 1
trend report October ‘11
In its first four weeks, Hoppit generated 50,000 recommendations
for its members. This trend report highlights the key learnings.
50,000
recommendations
Top-Visited NYC Restaurants Other Top NYC Places
1. Shake Shack (Madison) 1. Levain Bakery
2. Shake Shack (UWS) 2. Metropolitan Museum of Art
3. Grey Dogs Coffee (University) 3. Stumptown Coffee Roasters
4. Koronet Pizzeria 4. Strand Book Store
5. Upright Citizens Brigade
5. Ruby’s (Soho)
6. Bouley 6. Museum of Modern Art
7. Trader Joes Wine Shop
250,000
7. The Meatball Shop data points
8. Chipotle Mexican (Midtown) 8. Lauren Gabrielson analyzed
9. Freemans 9. Apple Store (Soho)
10. Caffe Reggio 10. Ben Sherman Clothing
The Average NYC Hopper is... NYC’s Top Button
a Mad Men a North Face wearing
a Mac user
watcher fan of the slopes
60% 57% 57% 55% 53%
of all
members
Most Selected
Tastes in NYC 53% 52% 47% 44% 43%
49%
members
Visit www.hoppit.com to define your taste and discover your next favorite place!