The document defines a commercial agent in the UK as a self-employed intermediary who negotiates sales or purchases of goods on behalf of their principal. UK law, specifically the Commercial Agents Regulations, governs the relationship between commercial agents and their principals. Commercial agents play important roles in the UK economy by increasing sales, promoting circulation of goods, and protecting the interests of their principals. They are particularly valuable for international trade as they have distribution networks and understand foreign markets. Commercial agents provide benefits to both businesses and consumers.

1. Roles of
commercial
Agents in
the UK
GROUP: 3

2. CONTENT
01 02 03
04
Definition of the
commercial agent in the
UK
Legal regulation of the
commercial agent in
UK
Characteristic of the
commercial agent in
the UK
Roles of the commercial
agents in the UK
05
Example for a commercial
agent in the UK

3. Some commercial agents in the UK

4. 1.
Definition of
the
commercial
agent in the
UK.

5. “
The Regulations defined a
commercial agent as a "self-employed
intermediary who has continuing
authority to negotiate the sale or
purchase of goods on behalf of their
principal or to negotiate and conclude
such transactions on behalf of and in
the name of that principal."

6. 2.
Legal regulation
of the commercial
agent in the UK.

7. The Commercial Agents
(Council Directive) Regulations
1993 are the UK’s
implementation of a European
directive (EC Directive 86/653).
They came into force on 1
January 1994 and govern the
relationship between a certain
type of "commercial agent" and
principal.
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8. 3.
Characteristic of
the commercial
agent in the UK.

9. The most significant
characteristic of commercial
agents is the vulnerability of
their position.

10. 4.
Roles of the
commercial agent
in the UK.

11. 4.1. Commercial agents are useful for
many business-to-business companies
which are trying to increase sales.
- Commercial agent fees are paid on the commission from each
sale, they only form a cost after they have created client income.
- The only time they draw from company finances is when they
contribute to company.
- The method commercial agents operate with ensures that they
only increase firm value.

12. 4.2. Commercial agents
contribute to promoting the
production and circulation of
goods and thereby promoting
the development of the
economy in general and the
trade and service industry in
particular.

13. 4.3. Protecting the interests of the
principal
A commercial agent
must look after the
interests of his
principal and act both
dutifully and in good
faith.
The agent must comply
with the terms of the
agency agreement in
place with the principal,
whether it be by way of
written or verbal
contract.

14. 4.4. Commercial agency is of particular
importance in international trade.
Agents often have large
distribution network s in
the mark et.
Trade agents have
professional staff who
understand the market,
grasp the strengths and
weaknesses of the
agents’s products
It is through commercial
agents that traders save
time, effort, and money
for understanding new
markets.
Agents provides a
convenient structure
enabling a foreign
supplier to penetrate an
overseas market.

15. 4.5. Trade agents create favorable
conditions for consumers, especially in
economically disadvantaged areas, to
access goods in the best way.
Before, when there were no commercial agents, consumers wanted to
buy goods, so they had to go to the locations of merchants to buy
genuine goods, so the price was extremely high. However, when there
are commercial agents, prices have been reduced and products are
easier for consumers to access.

16. 5.
Example of a
commercial agent
in the UK.

17. Fisher German is a
Commercial Property
Agency in the UK.
They buy and sell investments for property companies, financial
institutions, local authorities and high net worth individuals.
Being active agents within the commercial property investment
market, They know who the active buyers are and keep in close
contact with numerous funds, property companies and private
investors so as to retain an awareness of their requirements.

18. 18
From the above example, we can
clearly see the role of a
commercial agent. Not only do
they have a huge network of
customers that help traders
access the market and buy and
sell goods quickly, but this
trading agency also has a team
of market expertise through
which traders identify whether
the market has potential or not
in order to minimize the loss of
investments.

19. LEGAL TERMS
ENGLISH VIETNAMESE
mandatory (adj) có tính bắt buộc
default (n) sự vắng mặt
intermediary (n)
(adj)
người trung gian
(n)
trung gian (adj)
segmentation (n) phân khúc thị
trường
allocation (n) sự phân phối
good faith thiện ý
ENGLISH VIETNAMESE
negotiate (v) đàm phán,
thương lượng
diligence (n) sự siêng năng
grasp (v) nắm bắt (vấn đề)
circumstance (n) trường hợp
commodity (n) hàng hóa

20. Thanks!
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