1. 30 Day Social Media Recommendations – Start Date 12-15-14
Facebook ___________________
 Profile Development& Management(Approx.2 hours one-time):Currently,Alisonhasapersonal communitypage.
The Ad Firmwouldwantto make a companypage that boththe Social MediaDirectorand Alisoncouldconnect
personal Facebookprofilesto.Thispage will includeapproved“About”page contentandalbumcreation.
o Photo Albums.The followingare suggestedalbums:*
- SacredNourishmentProductsandDeals
- SacredNourishmentEvents
- SacredNourishmentCulture
- SacredNourishmentInspiration
* At leastone image foreachalbummust be providedtocreate. Additional albumsmaybe addedas
part of ongoingmanagement,butclientwill be chargedanadditional costforanyadditions.
 Messaging/ContentDevelopment(Approx.8hours a month):
o Third-Party Curated Content. Providinginformationonnew research,interestingandrelevantarticlesfrom
top healthandwellnessexperts, andstats/infographics gearedtoward highlightingbenefits,causesand
comparisonsthattie inwithyour products.
- Ex. If promotingtoget more saleswith cleansingretreats,postsomethinglike:“A recentstudyshows XX
nutrientcanhelpgive youmore energythroughoutthe day.Ourgreenjuice optionincleansingretreats
has thisnutrientasa component.”
o Original Content. Showexpertise andbuildtrustwithyouraudience withvariedpostsfeaturingretreat
calendarevents,lifecoachingsessions,abehind-the-sceneslook to“humanize”the brand,featuredhappy
customers,mentionof products,promos/discounts,andblogposts andmediahighlights(ifapplicable).
o TrendingContent. Tie inwhat istrendingtogainmore engagementandexposure foryourcontentwith
relevantquotes,jokes, polls, andimages.
o Hashtags. The Ad Firmutilizeshashtagsstrategically toincrease contentexposure whenusersare
searching.OnFacebook,there wasa 525% increase inthe share of all poststo include “hashtagged”
contentovera monthspan. Approvedhashtagswillinclude five general andfive brandedhashtags.
 Post Frequency(Approx.1.5 hours a month):
o The Ad Firmrecommendspostingtwice aday,sevendaysaweektoincrease likelihood of being
recommendedinSacredNourishment’stargetaudience feed. A 30 day contentcalendarwill be sentto
youa weekpriortothe start of the new monthfor approval.Once approved,all contentforthatmonthwill
be scheduled.
o All imageswill be watermarkedorbrandedwiththe SacredNourishmentlogoaswell asoptimizedbefore
postingif original images.
 Interlinkingand Integration(Approx.2 hours one-time):The AdFirmrecommendsadding the followingtabstobe
permanentlyhousedon SacredNourishment’s Facebookpage:
o Reviews/TestimonialsTab:Thiswill allow visitorsto see websitetestimonials directly onFacebook.
o Badgeson Website:If allowedaccesstoyourwebsite,The AdFirmwill addsocial badges inthe footer,so
visitorswill know where tofindyourcompanyonsocial.
o Linksto any othersocial channelswillbe addedinthe “About”sectionof the Facebookpage.