2. B1/ L’ORÉAL ON WHY ARTIFICIAL INTELLIGENCE IS
“A REVOLUTION AS BIG AS THE INTERNET”
1 Advantages for L’Oréal for using artificial intelligence
2 Advantages for customers for using artificial intelligence
B2/ COMPANIES USING OMNICHANNEL STRATEGY
1 How they develop it ?
2 The main purpose for doing it?
Plan :
3. L’Oréal on why artificial intelligence is “a revolution as big
as the internet”
B1
L’Oréal has launched an artificial intelligence-powered Facebook Messenger bot
as part of a drive to produce services for its beauty brands and learn more about
consumers.
The servivce that offer l'Oréal looks to help consumers to find the right beauty
box gift for their friends based on a series of questions that define their friend’s
beauty profile and help consumers select the right brand and product mix at the
right budget.
4. 1-Advantages for L’Oréal for using artificial
intelligence
A-Growth of e-commerce
one of the great things about using AI in this context is that it
facilitates rapid growth. This is important for any company because
constant growth is what most organizations are striving for in the first
place. Exemple ; In 2018, the growth of e- commerce has been, once
more, spectacular at 40.6% reaching close to 3 billion euros . E-
commerce represents 11% of the total revenue of the company and
the second country in terms of size of business.
5. 1.2 billion visits to their websites, 350 million followers on social
networks, 6.4 billion L’Oréal video views only in 2018; L’Oréal is a digital
powerhouse.
They command a third of the total beauty traffic on YouTube, they
drive 25% of the beauty engagement on Facebook and 12% of the
total beauty website traffic worldwide.
C- Being first tech company
L’Oréal acquired its first tech company in 2018, ModiFace and its AR
and AI engineers are building the next technologies and business
models such as makeup try-ons, hair colour try-ons,
B-Increase Traffic to her Website
6. more than 20 ModiFace services have been deployed into 11 of our
brands in 16 countries, showing spectacular uplifts in consumer
engagement and conversion rates.
D- Easily identify customer concerns
It's important to be able to pinpoint the concerns of each of your
customers and be able to target them specifically, and this is easier than
ever with the help of modern AI solutions. Like AI powered skincare
diagnostics, real-time beauty consultations online and all the services
that will become strategic gateways to beauty in the years to come.
7. E- Predict future trends
AI can also be great for predicting the future of the company. This can be
very useful for determining how you should change your approach to
customer service. This can easily be done with the help of the right tech,
and integrating AI into your customer service on a deep, fundamental
level, is going to be one of the best moves you could make in this regard.
8. 2-Advantages for customers for using artificial
intelligence
customers can wins man of advanteges throw this experience like: Gain
real-time insights across all customer contact channels.
Optimize agent availability,wait times, and opportunities for
proactive service delivery.
Automatically escalate and classify cases usingsensitivity and
domain expertise predictive analytics.
Power chatbots to deliver knowledge usingautomated
workflows.
9. Enable field agents to deliver service based on access to CRM data.
Deliver personalized services anywhere.
Optimize schedulingand routingusingcomplete CRM data.
10. B2 companies using omnichannel strategy
Omni-channel experience is a multi-channel approach to marketing,
selling, and serving customers in a way that creates an integrated and
cohesive customer experience no matter how or where a customer
reaches out.
Every company must develop its own unique omni-channel
experience infrastructure, and you'll need to work closely with several
departments in your company to develop this strong strategy. While
building your own program, look to the following stakeholders.
12. / Disney /
1- How they develop it ?
Disney gets omni-channel experience right, down to the smallest details.
It starts with your initial experience on the entertainment giant's
beautiful, mobile-responsive website. Even its trip-planning website
works well on mobile — that alone is something that you don't see very
often.
Once you've booked a trip, you can use the My Disney Experience tool to
plan your entire trip, from where you'll dine to securing your Fast Pass. In
the park, you can use your mobile app to locate the attractions you want
to see, as well as view the estimated wait time for each of them.
13. / Disney /
2-The main purpose for doing it?
The “My Disney Experience” is a one-stop portal connecting every detail of
the theme park excursion. Typically linked to a wearable MagicBand, the
account’s beacon technology allows guests to unlock their hotel rooms,
board shuttles, check-in at attractions, and effortlessly handle on-site
purchases, among other things.There’s no need to rent a car or waste time
at the baggage carousel. You don’t need to carry cash, because the
MagicBand is linked to your credit card. You don’t need to wait in long lines.
You don’t even have to go to the trouble of taking out your wallet.
15. / Sephora /
1- How they develop it ?
In-store, the company builds relationships with customers by offering
beauty workshops, complimentary makeovers, and touchscreens for
efficient product testing. Sephora’s guests can also log into their “Beauty
Bag” account to view shopping history, scan items in-store, watch tutorials,
find nearby locations, track rewards, virtually “try on” products, create wish
lists, read product information, and purchase items.Sephora makes it easy
for customers to buy what they want, when they want, and every click helps
the company shape future marketing efforts. f.
16. / Sephora /
2-The main purpose for doing it?
Offering this experience to their customers helped this #1 beauty retailer
to gain an approx. 100% increase in mobile orders. Given that Sephora’s
10 million registered members spend 15 times more money on
Sephora.com than the average customer, the integrated approach is
clearly paying off
