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1 © Informatica. Proprietary and Confidential.
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Informatica Data as a Service
Heliot PERROQUIN – Commercial

Trusted Contact Data Matters
It’s how you reach out to the
most important people in the
world: your customers, prospects
and partners.

The Informatica Difference
Versatile
Cloud.
On-premises.
Big Data.
Best-in-
Class
customer
success
services
Modular
and Integrated
Intelligent Data
Platform
Broadest
240+ Countries
5 Postal
Certifications
Global
partner and
developer
network
Leader
In Data Quality
for 11 years
Proven Track
Record for over
25
Years

Understanding the Cost of Bad Contact Data
$15M

Trusted Contact Data Delivers
Single View
of Customer
Enhanced
Engagement
Reduced
Operational
Costs
Regulatory
Compliance
Intelligent
Decisions

Most Difficult Data Challenges
B2B
66%
B2C
46%
Capturing and Maintaining Contact Data Accuracy

Contact Data Goes Wrong in a Number of Ways
• It is entered incorrectly
• by the sales reps, helpdesk agents, event staff, or the
customers themselves (by accident or intentionally)
• It comes from multiple sources
• with different levels of accuracy and consistency
• It goes out of date
• when customers move, get a new email address, leave
their job, or change phone numbers

Fixing it is Easy with Informatica Data as a Service
Junk Folder Returns Inaccurate
In Box Delivered Connected
Enrich

Sample Customers
118% YoY Growth in Travel &
Transport
69% YoY Growth in
Retail
45% YoY Growth in
Automotive
28% YoY Growth in
Partner/OEM

Informatica Contact Data Verification
VERIFY
Address Verification
Phone Verification
E-Mail Verification
ENRICH
Geocodes
Marketing Segmentation

Out of the box connection for:
DATA
INTEGRATION
MASTER DATA
MANAGEMENT
DATA
QUALITY
CLOUD DATA
MANAGEMENT
Web Services APIBatch
Multiple Deployment Options
Cloud On premiseSelf-service
Portal

• Global coverage, up to Room number data in many
countries
• Monthly updates - 700+ data updates a year
• Batch cleansing and Real-time validation
• All 5 postal certifications
• Native Language Support, including 8 writing scripts
• Enrichments
• Global Geo-Coordinates
• Consumer Segmentation for major markets
• Supplementary data for a subset of countries.

The Process of Address Verification:
How Does it Work?
Reading Parsing
Analyze
Verify
Correct
Formatting Enrichment

The Process of Address Verification
Reading Parsing
Analyze
Verify
Correct
ΑΘΗΝΑΣ 63
105 52 ΑΘΗΝΑ
GREECE
Non-Latin writing system:
ATHINAS 63
105 52 ATHINA
GREECE
Transliterated into Latin Script:
Reading

Reading Parsing
Analyze
Verify
Correct
7031 Columbia Gateway Dr
Suite 101
Columbia MD 21046
USA
Unstructured Data:
House No: 7031
Street: Columbia Gateway Dr
Sub-Building: Suite 101
City: Columbia
State: MD
ZIP: 21046
Country: USA
Fields properly assigned:
Parsing

Reading Parsing
Analyze
Verify
Correct
7031 Golumbia Gateway Dr.
Suite 101
Columbia MD 21044
USA
Incorrect input address:
7031 Columbia Gateway Dr.
Suite 101
Columbia MD 21046-2583
USA
Corrected output address:
Analyze
Verify
Correct
CASS, SERP, AMAS, SNA and SendRight-certified

Reading Parsing
Analyze
Verify
Correct

• GeoCoding (200+ countries and territories)
• Consumer Segmentation (30+ countries)
• National Change of Address (USA, Germany, Austria, Switzerland)
• Deceased Check (Germany, Austria, Switzerland)
Reading Parsing
Analyze
Verify
Correct

Address Doctor Processing Modes
Address validation with AddressDoctor is available in different modes.
1. Batch Mode: Validates addresses (no suggestions provided, valid/invalid response), primarily
used to cleanse bulk batches
2. Certified Mode: Validates addresses from specific countries in certified mode (no suggestions
provided, valid/invalid response)
3. Interactive Mode: Generates address suggestions for addresses deemed invalid during the
verification process
4. FastCompletion Mode: Generates full address suggestions from partial address entry

Batch/Certified Mode
• Passive Processing
• Easily cleanse large volumes of data
• Non-customer facing use cases
• Automated processes
• Flat files
• Point-of-entry

Interactive Mode
• Active Processing
• Real-time
• Point-of-acquisition
• Suggestions for Invalid addresses

FastCompletion Mode
• Real-time
• Autocompletion
• Suggestions as a user types

Single Line Input
• Real-time
• Autocompletion
• Suggestions as a user types
*Data model also available for Interactive and Batch
modes

Address Verification Delivery - Cloud
Overview
• Global
• 99.9% Uptime
• Two different transaction pools for passive
vs active modes
• Batch/Certified,
• Interactive/Fastcompletion
• Subscribe to a quantity of transactions/year
• No fees/costs for multiple integration
points
Implementation Options
• SOAP or REST API
• Globally distributed endpoints
• INFA products
• Prebuilt Integrations
• SFDC – CC360 Managed Application
• Marketo
• SAP
• Self-Service Batch Processing
• Available in the DQC (Data Quality Center)
• Full-Service Batch Processing
• Delivered via SFTP to DaaS Service Bureau

Address Verification Delivery – On Premise
Overview
• Flexible country scope
• Inclusive of all processing modes
• Batch, Certified, Interactive, Fastcompletion
• Unlimited processing
• Monthly updates to the reference data
• Global Customer Support
• IDQ – Engine built in + Ref data
• MDM – Cleanse Adapter + Ref data
• PC – Developer Option + Ref data
• SDK – No INFA footprint
• Libraries(engine) + Ref data

Enrichments

Geocoding
• Geocoding available for 200+ countries
• Convert informal locations to formal
geographic coordinates.
• Enrich verified addresses
• Standard is interpolated geocoding or up to
street or locality level
• Arrival Point – high precision coordinates are
available in 45+ countries.

Consumer Segmentation (CAMEO)
• Access detailed customer analysis
and customer segmentation data
• Group your customers and markets into
segments of like-minded consumers
• Better understand your customers and
responders
• Locate more prospects by finding
look-alikes
• Perform advanced statistical analysis
and modeling

Supplementary Data
• Available in 18 countries, data specific to the supported country
• Australia, Austria, Belgium, Brazil, Czech Republic, France, Germany, Italy,
Japan, Poland, Russia, Serbia, South Africa, South Korea, Spain, Switerland,
United Kingdom, United States
• For Example:
• UPRN in the UK
• ISTAT code in Italy
• INSEE Code in France
• Census data in the US

Email Verification plus Hygiene
•Realtime email verification
•Hygiene to identify malicious emails
•Identify Email Segment (Personal,
Business etc.)
•Suggest possible corrections
•Self learning domain knowledge for
thousands of domains

What is Email Verification and Hygiene?
Simply: It’s Real-time Verification of Email Addresses
Provides two different “checks” on an email address
• Verification–Determines if an email address is valid.
Answers the question, “will an email sent to this address bounce?”
Verifies both username/recipient and the domain of the email address.
• Hygiene–Identifies if an email address is malicious or suspicious in nature and
could be dangerous or harmful if messages are sent (Spam Traps!)

Email Verification: How Does it work?
1. Syntax Check
• Does the email conform to IETF standards?
Does the email look/feel like an email?
2. Domain or MX Check
• Does the domain exist and can it accept incoming mail?
3. Inline Server Conversation
• Communication with receiving mail server to verify email at the user level
4. Proprietary Real-time Verification
• User-level validity check for domains that do not allow connecting with their
servers (i.e. Yahoo, Hotmail, etc.)
username @ domain.com
username @ yahoo.com

Hygiene: How Does it Work?
Evidence-based and behavior-driven approach
• Powered by our experience and proprietary self-learning algorithms
• We find the evidence that shows an email domain is involved with a spam network
• We find other potentially dangerous emails addresses:
• SPAM Traps, Honeypots, Parked Domains, Moles, Former Traps, Pattern Matches, Seeds

Invalid Address Entered:
• Prompt for correct addresses while your user is still engaged

Possible Corrections
• We can correct top level domains when entered incorrectly or suggest
missing @ symbols

Email Verification + Hygiene
Overview
• Global
• 99.9% uptime
• Single transaction (“hit”) pool limited to
subscribed quantity of transactions/year
• Transactions (“hits”) can be used across
any touchpoint, real-time or batch
points
• Independent endpoints in EU and NA
• INFA products
• SFDC
• Marketo

Global Phone
Number Validation

Global Phone Validation
• Global coverage
• Monthly updated data
• Verify that phone number exist
• National and international formatting
• Enrichments
• Mobile v Landline indication
• Carrier Name
• Regional data

Phone Validation Process
Input
• Single record entry and batch method
available.
• Input number formatted in one string with
country code included.
• Input formatted with country data stored
separately via either ISO2/ISO3, country name
or country dial code.

Output Example
• Number Type: LandLine
• Carrier Name: Colt Technology Services B.V.
• Language: nl
• Country: 528
• ISO: NL
• Region Code: NH
• RegionName: Noord-Holland
• City: Amsterdam
• Time Zone: Europe/Amsterdam
• UTC +01:00
• DST: true
• Latitude: 52.37380100000003
• Longitude: 4.890935000000005

Output continued
• National Format: 020 708 1800
• International Format: +31 20 708 1800
• E164Format: +31207081800
• LinkFormat: tel:+31-20-708-1800

Global Phone Validation – Cloud only
Overview
• Global
• 99.9% uptime
• Single transaction (“hit”) pool limited to
subscribed quantity of transactions/year
• Transactions (“hits”) can be used across
any touchpoint, real-time or batch
points
• Independent endpoints in EU and NA
• INFA products
• SFDC
• Marketo

Summary
• Contact data matters
• It’s how you reach out to the most important people
in the world: your customers and prospects.
• Contact data verification is a no-brainer—
• It solves the problem for your email, postal, or phone
contacts—or all three at once. It’s accurate, easy,
and doesn’t cost very much.
• You can deploy it as you like—
• using pre-integrations, APIs, or running batch
cleanses.

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