The document analyzes and compares the prices of various grocery products at different supermarkets in Russia for the month of May 2012. It found that Billa had the lowest price for grain products at 6.5 RUR, while Prisma had the highest at 44.9 RUR. Karusel had the lowest price for vegetables at 16.9 RUR, while Billa was the highest at 39.9 RUR. Diksi offered the cheapest fruits at 26.9 RUR and Prisma's price of 49.9 RUR was 66.9% more. Perekrrestok had the lowest meat price at 89 RUR and Prisma's was 101.1% higher at 179 R

1. May 2012
* * based on information from promo-leaflets * * based on Federal law of RF from 8.12.2010 No. 332-F3

2. May 2012
SUMMARY OF THE ANALYZE *
Grain Fruits, Unsaturated
Vegetables, 1kg Meat,poltry 1kg Fish, 1kg
products, 0,4 g 1kg oils/fats, 1kg
Billa 6,50 39,9 29,9 n/a n/a n/a
Вестер -
Гипермаркет 14,99 24,9 27,99 124,9 n/a n/a
Полушка 18,90 n/a n/a n/a n/a n/a
Монетка 25,90 n/a 29,9 n/a n/a n/a
Prisma 44,90 19,9 49,9 179 119 n/a
Карусель 9,9 16,9 29,9 139 89 84,9
Дикси n/a n/a 26,9 n/a n/a 124,9
Перекресток 11,9 n/a 29,9 89 99 149
* Prices for one liter/kg. – Random selection of the market segments – Promotions found in
the promotions leaflets for the month of May in Russia

3. May 2012
700%
Grain products (price for 0.4 Kg)
590.77%
600%
500%
400%
298.46%
300%
190.77%
200%
130.62%
100% 6,5 RUR 83.08%
52.31%
0%
Billa Карусель Перекресток Вестер - Полушка Монетка Prisma
Гипермаркет
BILLA obtained the first position with a promotional price of 6,5 RUR
PRISMA, with his promotional price of 44,9 RUR, which means 590,77% bigger than
Billa, obtained the seventh position. The average promotion minimum price is 9,4 RUR

4. May 2012
Vegetables (price for 1.0 Kg)
160%
140% 136.09%
120%
100%
80%
60%
47.34%
40%
16,9 RUR
17.75%
20%
0%
Карусель Prisma Вестер - Гипермаркет Billa
Карусель obtained the first position with a promotional price of 16,9 RUR
BILLA, with his promotional price of 39,9 RUR, which means 136 % bigger than
Карусель, obtained the fourth position. The average promotion minimum price is
25,4 RUR

5. May 2012
Fruits (price for 1.0 Kg)
80%
70% 66.89%
60%
50%
40%
30%
20% 26,9 RUR
11.15% 11.15% 11.15% 11.15%
10% 4.05%
0%
Дикси obtained the first position with a promotional price of 26,9 RUR
PRISMA, with his promotional price of 49,9 RUR, which means 66,9 % bigger than
Дикси, obtained the seventh position. The average promotion minimum price is 32
RUR

6. May 2012
Meat, Poultry (price for 1.0 Kg)
120%
101.12%
100%
80%
60% 56.18%
40.34%
40%
89 RUR
20%
0%
Перекресток Вестер - Гипермаркет Карусель Prisma
Перекресток obtained the first position with a promotional price of 89 RUR
PRISMA, with his promotional price of 179 RUR, which means 101,1 % bigger than
Перекресток, obtained the fourth position. The average promotion minimum price is
134 RUR

7. May 2012
Fish (price for 1.0 Kg)
50%
45%
40%
35% 33.71%
30%
25%
20%
15%
11.24%
10% 89 RUR
5%
0%
Карусель Перекресток Prisma
Карусель obtained the first position with a promotional price of 89 RUR
PRISMA, with his promotional price of 119 RUR, which means 33,7 % bigger than
Карусель, obtained the fourth position. The average promotion minimum price is 102
RUR

8. May 2012
Unsaturated oils & fats (price for 1.0 Kg)
120%
100%
80% 75.50%
60%
47.11%
40%
84,9 RUR
20%
0%
Карусель Дикси Перекресток
Карусель obtained the first position with a promotional price of 84,9 RUR
Перекресток, with his promotional price of 149 RUR, which means 75,5 % bigger than
Карусель, obtained the fourth position. The average promotion minimum price is 119
RUR

9. May 2012
Thank you for your attention
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