More than VISITS TO FARM ATTRACTIONS 200,000 3% 100,001-200,000 6% 50,001-100,000 13% Up to 20,000 49% 20,001-50,000 29%9.8m visits to farm attractions,an average of 39,600 per site Source: Sightseeing in the UK
The market for accommodation in Farm Tourism Groups Singles Couples Families 0 50 100 Families Couples Singles GroupsVisitors (Per 17 61 18 4 100) Source: Northern Uplands Farm Tourism Initiative
Statistical Data about some of the Top Farm attraction Farm350300250200 Number of visits 000150100 50 0Callestock CiderCannonTruroFarm, CawthorneFarm, StocksfieldFarm, Surrey Farm, Hall Brocksbushes Godstone Source: Sightseeing in the UK
Threat of New Entrants RivalryDeterminants Among Determinants of Supplier Existing of Buyer Power Firms Threats of Substitutes
Integrative Business Model : Offering many various products and service Right Location : At the heart of Snowdonia, Llanberis, near Snowdon Mountain station. Price: Competitive Pricing
Current target market is the UK In future we would attract customers from Europe. People from 30 years and above are our targeted customers Young couple, families with kids, and those who want short breaks to a natural and rural heritage, an easy booking facility, easily accessible location.
Services • Hiking, Walking, Rambling, Gampling, Indoor Swimming facility • Participating in Organic farming • Petting ZooProducts• 2 resort house able to house 40 people for night stay• Restaurant facility• Serving organic food grown in farm
SilverPackage: £20/Night Gold Package : £45/Night Platinum Package: £55/Night Custom Package: Group of two £ 12, three £8, Hiking, Rambling four & up £ 5. (per person) Fishing £5/hour Indoor swimming £5/hour Visiting patting zoo £5/hour Cycle Hire £5/hour Pets house £3/hour Patio for Guest Use £7/hour Pool Table £5/hour Pony Trekking £25/hour
Maintain Increase Existence Brand value AwarenessLaunch of our product
Advertising: Limited advertising in travel magazines “Google Adword” Tourism based search engine Social networking sites www.alpridgeresort.com Direct Marketing Direct mail Leaflets Send email with various offers. Indirect Marketing Active communities/Blogs Guest Photo Loyalty Program Video Shoot for YouTube Strategic Alliance B2B Marketing Programs
TIME REVENUE CUMULATIVE REVENUE Cost of Setup Amount (in 000) Year 1 286700 286700 Land 550 Renovation of Property 70 Year 2 375350 662050 Purchase of Home Improvement 100 Purchase of Animals in Petting Zoo 4.5 Year 3 431252 1093302 Leasing of truck and other Machineries 6 Utility 8 Marketing 25 Legal & Professional Fee 1 Total Cost of Setup 764.5 Land 25, 3% 8, 1% 6, 1% Renovation of Property 4.5, 1% 1, 0% Purchase of Home 100, 13% Improvement Purchase of Animals in 70, 9% Petting Zoo Leasing of truck and 550, 72% other Machineries Utility Marketing Legal & Professional FeeWe will attain break even on the third year of our operations.
• Our cash inflow will have a seasonality effect• As Snowdonia attracts visitor all throughout the year thus we will be able to maintain constant revenue stream
Due to extensive marketing campaign and superiorcustomer service we are forecasting 10% revenue growth per year.
Three main exit strategy: Sell the company to a larger existing business at a premium price Sell a portion of our company via IPO Private placement memorandum to raise capital from private sources.