In this document you'll find a general description of the way we generate leads for our clients.

1. Lead Generation E-Course
“Use your knowledge to find new customers !”
Our Company Description
Let me first introduce myself in short: I’m Robbert van den Heuvel, owner of Dutch
inbound marketing company Heuvel Marketing.
(website: http://www.heuvelmarketing.com/english.html)
Our company generates qualified leads on a pay-per-lead basis for companies, that
want to expand their consumer base in their own country and abroad.
We use inbound marketing techniques to get in touch with interested potential customers for your company.
Our Proposal to Your Company
We'll design a small microwebsite for your company, that offers your potential customers a free e-course.
This e-course is written around a topic, that is closely related to their problem as well as to the solution that
your company can provide to them. The text of the e-course will be provided by your company and delivered
to us in .doc or .pdf-format.
For this microwebsite a search engine friendly domain name will be registered.
The microwebsite provides general information about yourself and your company, a brief introduction to
your e-course, and most importantly: a basic web capture form.
This form enables us to collect basic data of potential customers that are interested in the topic of your e-
course.
We will capture the following data of your leads:
● First name;
● Last name;
● Company name;
● Email adress;
● Job Role.
After we've setup this configuration, it's our job to generate as much relevant paid and nonpaid webtraffic as
possible to your microwebsite, in order to collect as many qualified leads as possible for your company.
After validation of the collected lead data, we provide you with individual lead reports. Lead reports include
the collected data, preferably enriched with information we gather via additional web inquiries.
The lead report is compiled in a .pdf-document. We provide one document per lead.
Reference project
Currently we are deploying a lead generation campaign for a Colorado based IT company. We encourage
you to visit their microwebsite and sign up for their free e-course.
By doing this, you will instantly get a firsthand impression of your companies possibilities with an e-course.
Click here to visit the e-course.
© 2009 Heuvel Marketing All Rights Reserved

2. Lead Generation E-Course
“Use your knowledge to find new customers !”
Project Outline
Project Roadmap
Content creation
Week 1-4 writing white paper text (5 chapters) your company
E Mail Sequence
Week 3-6 designing e mail templates Heuvel Marketing
Week 4-6 designing pdf-documents Heuvel Marketing
Week 3-6 configuring autoresponder software Heuvel Marketing
Squeeze Page
Week 3-6 designing squeeze page Heuvel Marketing
Week 1-4 writing text bio, references, explanation your company
Week 7 Final Campaign Test Both companies
Ad Campaigns
Week 8 configuring and employing ad campaigns Heuvel Marketing
Week 8 writing text advertisement Heuvel Marketing
Lead Capturing & Reporting
Week 9-35 gathering lead data Heuvel Marketing
Week 9-35 compiling lead report Heuvel Marketing
Week 9-35 lead follow up your company
© 2009 Heuvel Marketing All Rights Reserved

3. Lead Generation E-Course
“Use your knowledge to find new customers !”
Proposal Amount
We will charge you no money for the development of this e-course for your company: we charge you no
webdesign costs, no costs for domain name registration or webhosting, no costs for internet advertising, et
cetera.
You only pay a fixed amount per lead.
Also we kindly ask you to pay upfront for the first 25 leads.
In case we don't manage to deliver you 25 qualified leads in the first half year, you can quit the lead
generation program, and we will pay the surplus amount back to you.
For example: if we only manage to generate 20 leads in the first half year, we'll pay you 5 leads back.
We apply this rule to reduce the risk for us, that customers quit the program before we even have had the
opportunity to generate results for them. Also it prevents us making costs for webdesign and advertising,
without the chance of earning them back.
OUR PROPOSED AMOUNT PER LEAD: USD 20.00
Projects will only be employed via Elance.
Further Inquiries
If you wish to receive additional information, you can contact us via Elance or via
robbert@heuvelmarketing.com.
More information about us:
Qualifications
© 2009 Heuvel Marketing All Rights Reserved