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The Enterprising Investor
Basic Financial
Literacy
HERMINIO B LIEGEN JR, MBA
Financial planner . Investment adviser
Business consultant . Christian
Kumusta ang ating estadong pinansyal?
Kumusta ang inyong budget?
The average Filipino
family is in debt
80%-90% of Filipinos
have zero savings
Sources: 1) Wellness Unlimited Inc.; 2) Consumer Finance
Survey 2012 of the Bangko Sentral ng Pilipinas
 80% of marital problems
are money-related
 1 in 5 households
receives financial
assistance abroad
Sources: 1) Wellness Unlimited Inc.; 2) Consumer Finance
Survey 2012 of the Bangko Sentral ng Pilipinas
 Only 2 out of 10 Filipino
households have bank
deposit accounts
 Less than 1% of
households in Metro
Manila invest in stocks,
bonds, mutual funds, or
government securities
 ₱200 is the average
emergency savings
Sources: 1) Wellness Unlimited Inc.; 2) Consumer Finance
Survey 2012 of the Bangko Sentral ng Pilipinas
 43.8% spent more than
their income
 51.5% spent as much as
their income
 Only 4.6% spent less
than their income
Sources: 1) Wellness Unlimited Inc.; 2) Consumer Finance
Survey 2012 of the Bangko Sentral ng Pilipinas
 7 in 10 own their home
 1 in 6 own real property
other than their home
Sources: 1) Wellness Unlimited Inc.; 2) Consumer Finance
Survey 2012 of the Bangko Sentral ng Pilipinas
 8 out of 10 parents fail to prepare for their child's
education
 7 out of 10 patients fail to prepare for health emergencies
 6 out of 10 breadwinners fail to safeguard their income
 6 out of 10 seniors fail to prepare for their retirement
Sources: 1) Wellness Unlimited Inc.; 2) Consumer Finance
Survey 2012 of the Bangko Sentral ng Pilipinas
The 28,000 by Sanjay Tolani
What are our main financial needs?
1. Protection
2. Children’s Education
3. Savings due to critical
illness and hospitalization
4. Retirement
5. Medium to long-term
investments
6. Estate Conservation
7. Others
Wealth
Protection
Wealth
Accumulation
Wealth
Preservation
Total Income
Less: Total Expense
Balance
I
P 30,000
35,000
(P 5,000)
Deficit
II
P 30,000
30,000
--
Even
III
P 30,000
20,000
P 10,000
Surplus/
Savings
CASH FLOW QUADRANT
By: Robert Kiyosaki
EXPENSES
CASH FLOW OF THE POOR
Job or
Profession INCOME
LIABILITIESASSETS
- Larry Gamboa
Think Rich, Pinoy!
EXPENSES
CASH FLOW OF THE MIDDLE CLASS
Job or
Profession INCOME
LIABILITIESASSETS
- Larry Gamboa
Think Rich, Pinoy!
EXPENSES
CASH FLOW OF THE RICH
Job or
Profession INCOME
LIABILITIESASSETS
- Larry Gamboa
Think Rich, Pinoy!
THE TEN (10) FINANCIAL COMMANDMENTS
The Ten Financial Commandments
1. Identify or find your WHY?
2. Manage your expenses and liabilities
(needs vs wants)
3. Liquidate non-income generating assets to
settle liabilities
4. Get another job to increase income
The Ten Financial Commandments
6. Pay yourself first
7. Invest your savings
5. Protect your income by protecting yourself
The Ten Financial Commandments
Types of Investments
CATEGORIES RETURN (PER ANNUM) RISK
Bank Savings 0.4% - 1% Low
PAFCPIC Savings 4.5% - 6% (tax free) Low
Bank Time Deposit 1%-3% Low
PAFCPIC Time Dep 8.5% (tax free) Low
Bond 3%-5% (can be tax free) Low
Stocks/Equity Up to 100% High
PAFCPIC SC 20-22% (tax free) Low
CATEGORIES RETURN RISK
Forex Up to 100% High
Cryptocurrency Up to 100% High
Mutual Fund/UITF Up to 10% Moderate
Traditional Life
Insurance
Up to 4 times the contribution if
insured pass away + riders
Low to moderate
Variable Universal Life
Insurance (VUL)
Up to 25% on investment +
insurance + riders
Moderate
Real Estate Up to 50% (passive income &
capital gain; high capitalization)
Moderate
Precious Metals Up to 100% (protection against
inflation)
Low
8. Create a contingency/emergency fund
9. Put up a business
The Ten Financial Commandments
The Trilogy of Enterprise
Adopted from the book A Trilogy on Entrepreneurship by Dr Eduardo A Morato Jr
1
• Preparing for
Entrepreneurship
2
• Creating the Enterprise
3
• Growing the Enterprise
1.
PREPARING FOR
ENTREPRENEURSHIP
• Books and magazines
• Internet
• Seminars
• Business schools
• Mentor
• Experience
• Financial adviser
• Financial and business games
The Ten Financial Commandments
10. Improve your financial knowledge
Joke but true
“Understanding changes our minds;
action changes our lives.”
-John C Maxwell
Thank you very much!

The Enterprising Investor

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Financial literacy 101

  • 2. Basic Financial Literacy HERMINIO B LIEGEN JR, MBA Financial planner . Investment adviser Business consultant . Christian
  • 3. Kumusta ang ating estadong pinansyal? Kumusta ang inyong budget?
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. The average Filipino family is in debt 80%-90% of Filipinos have zero savings Sources: 1) Wellness Unlimited Inc.; 2) Consumer Finance Survey 2012 of the Bangko Sentral ng Pilipinas
  • 9.  80% of marital problems are money-related  1 in 5 households receives financial assistance abroad Sources: 1) Wellness Unlimited Inc.; 2) Consumer Finance Survey 2012 of the Bangko Sentral ng Pilipinas
  • 10.  Only 2 out of 10 Filipino households have bank deposit accounts  Less than 1% of households in Metro Manila invest in stocks, bonds, mutual funds, or government securities  ₱200 is the average emergency savings Sources: 1) Wellness Unlimited Inc.; 2) Consumer Finance Survey 2012 of the Bangko Sentral ng Pilipinas
  • 11.  43.8% spent more than their income  51.5% spent as much as their income  Only 4.6% spent less than their income Sources: 1) Wellness Unlimited Inc.; 2) Consumer Finance Survey 2012 of the Bangko Sentral ng Pilipinas
  • 12.  7 in 10 own their home  1 in 6 own real property other than their home Sources: 1) Wellness Unlimited Inc.; 2) Consumer Finance Survey 2012 of the Bangko Sentral ng Pilipinas
  • 13.  8 out of 10 parents fail to prepare for their child's education  7 out of 10 patients fail to prepare for health emergencies  6 out of 10 breadwinners fail to safeguard their income  6 out of 10 seniors fail to prepare for their retirement Sources: 1) Wellness Unlimited Inc.; 2) Consumer Finance Survey 2012 of the Bangko Sentral ng Pilipinas
  • 14.
  • 15.
  • 16. The 28,000 by Sanjay Tolani
  • 17. What are our main financial needs? 1. Protection 2. Children’s Education 3. Savings due to critical illness and hospitalization 4. Retirement 5. Medium to long-term investments 6. Estate Conservation 7. Others
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Total Income Less: Total Expense Balance I P 30,000 35,000 (P 5,000) Deficit II P 30,000 30,000 -- Even III P 30,000 20,000 P 10,000 Surplus/ Savings
  • 27.
  • 28.
  • 29. CASH FLOW QUADRANT By: Robert Kiyosaki
  • 30. EXPENSES CASH FLOW OF THE POOR Job or Profession INCOME LIABILITIESASSETS - Larry Gamboa Think Rich, Pinoy!
  • 31. EXPENSES CASH FLOW OF THE MIDDLE CLASS Job or Profession INCOME LIABILITIESASSETS - Larry Gamboa Think Rich, Pinoy!
  • 32. EXPENSES CASH FLOW OF THE RICH Job or Profession INCOME LIABILITIESASSETS - Larry Gamboa Think Rich, Pinoy!
  • 33. THE TEN (10) FINANCIAL COMMANDMENTS
  • 34. The Ten Financial Commandments 1. Identify or find your WHY?
  • 35. 2. Manage your expenses and liabilities (needs vs wants) 3. Liquidate non-income generating assets to settle liabilities 4. Get another job to increase income The Ten Financial Commandments
  • 36. 6. Pay yourself first 7. Invest your savings 5. Protect your income by protecting yourself The Ten Financial Commandments
  • 37. Types of Investments CATEGORIES RETURN (PER ANNUM) RISK Bank Savings 0.4% - 1% Low PAFCPIC Savings 4.5% - 6% (tax free) Low Bank Time Deposit 1%-3% Low PAFCPIC Time Dep 8.5% (tax free) Low Bond 3%-5% (can be tax free) Low Stocks/Equity Up to 100% High PAFCPIC SC 20-22% (tax free) Low
  • 38. CATEGORIES RETURN RISK Forex Up to 100% High Cryptocurrency Up to 100% High Mutual Fund/UITF Up to 10% Moderate Traditional Life Insurance Up to 4 times the contribution if insured pass away + riders Low to moderate Variable Universal Life Insurance (VUL) Up to 25% on investment + insurance + riders Moderate Real Estate Up to 50% (passive income & capital gain; high capitalization) Moderate Precious Metals Up to 100% (protection against inflation) Low
  • 39. 8. Create a contingency/emergency fund 9. Put up a business The Ten Financial Commandments
  • 40. The Trilogy of Enterprise Adopted from the book A Trilogy on Entrepreneurship by Dr Eduardo A Morato Jr 1 • Preparing for Entrepreneurship 2 • Creating the Enterprise 3 • Growing the Enterprise
  • 42.
  • 43.
  • 44.
  • 45. • Books and magazines • Internet • Seminars • Business schools • Mentor • Experience • Financial adviser • Financial and business games The Ten Financial Commandments 10. Improve your financial knowledge
  • 47. “Understanding changes our minds; action changes our lives.” -John C Maxwell
  • 48. Thank you very much! 
  • 49.

Editor's Notes

  1. Note: Ask audience What will happen to your finances if the following happen
  2. To top it all, alam nyo ba na ang Pilipino ay hindi ganun kayos humawak ng kanilang aspetong pinansyal?
  3. Along these life stages, what we need is MONEY so provide for our NEEDS.
  4. So what are our main needs? (Ask participants to identify their needs)
  5. “In order to provide for these needs, we have to build our financial building blocks.” * Income replacement – in case of death
  6. “Given the needs that we have, how wide is our financial need gap?” (Get sample need from audience (i.e. education))
  7. “ What if nag ka-cancer kayo?”
  8. “What if natanggal kayo sa trabaho?”
  9. “ What if nagka-kaso kayo?”
  10. For house of for car….
  11. 6% of the net estate.
  12. ”Para mapunan mo ang gap na yun, kailaangan may ipon ka.” “Ngayon i-check natin ang budget mo kung makakaipon kaba.”
  13. ”Repeat after me.”
  14. Now, I will share to you the ten financial commandments.
  15. “Tukso layuan mo ako” (shopping, buying sites, gaya2x, etc.); “ang utang ay may interest”, so use leverage/credit wisely. Garage sale, etc. 3) Sample jobs are Grab driver, tutorial, private security, etc.)
  16. Recommendation is based on risk/return and economic outlook for 2020
  17. Recommendation is based on risk/return and economic outlook for 2020
  18. * May borrow capital from PAFCPIC * There is a separate module in starting a business. They may consult you.
  19. Note: would deal on steps 1 and 2, in a simple manner
  20. Note: More on planning
  21. Note: What is your passion? Willing to do without pay Experience flow and happiness Loss track of time doing
  22. Note: Opportunity seeking, screening, seizing Idea from travel Idea from school Problem Trends Books Internet Are you ready to convert this opportunity into business? “Wag gaya2x”