Henry Isaacs | Jewish Marketing & Communications Consultants | www.Hen…

1,243 views

Published on

Want to know what Henry Isaacs can do your business or non-profit? Check out our SlideShare presentation, read our testimonials, see our results, and connect with us on LinkedIn right after!

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,243
On SlideShare
0
From Embeds
0
Number of Embeds
704
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Henry Isaacs | Jewish Marketing & Communications Consultants | www.Hen…

  1. 1. Jewish Marketing & Communications Consultants
  2. 2. About Henry Isaacs  Henry Isaacs is a full service one-source team of marketing & communications experts focused on helping you manage all marketing tasks, increase marketing innovation, increase efficiency and save money.Backed by a network of talented experts, Henry Isaacs specializes in strategically integrating all marketing,social media, public relations, and event planning tasks into one cost-effective and efficient strategy that is well-reinforced, uniquely targeted, and highly connected. Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  3. 3. Our Mission   Our goal is to help companies, small businesses and non-profits target the Jewish community through one- source of marketing and communications expertise.Combining years of experience in marketing, social media, event planning, and public relations, as well aswithin Jewish media and Jewish non-profits, our services allow you to focus on your core competencies whilewe manage all the non-cores tasks necessary for growth and success. Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  4. 4. Our Advantage We bring a team of experts to work for your tasks.  A Team for One Task We bring professionals and expert freelancers to the task, enabling your organization to have more eyes and more experience than just one solitary employee.An Insider’s Perspective Our team has insider understanding of Jewish media and first-hand knowledge of the Jewish market. Which means we don’t waste your resources on marketing speculation.One-Source for all your Communications Juggling numerous services from different consultants can be frustrating. Our one- source model lets your organization deal with one consultant with a unified strategy for all your marketing and communications services.Read Harvard Business Review’s article on the outsourcing of marketing department’s here: Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  5. 5. Your Benefit Increase efficiency. Save money. Connect brilliantly.  Reduced Hiring Costs Salary, 401K, health insurance, and other benefits add up. By outsourcing your marketing, you can accomplish the same goals at a fraction of total hiring costs.Outside Expertise Through the expertise of multiple individuals, we help bring new ideas and a fresh perspectives to the table, as well as the tools to implement them.Save Money With a smart marketing and communications strategy, you stand to save money by reducing broad, ancillary or immeasurable marketing tactics.Increased Efficiency Outsourcing non-core tasks to experts allows you and your staff to focus on the main tasks and their core strengths, essentially helping you run a “tight ship”. The Outsourcing Institute – Read the top ten reasons companies outsource to experts Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  6. 6. Our Integrated Services  QR the CMO Survey – Marketing & communications outsourcing grew over 100% in 2011 Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  7. 7. Why Outsource? Hear why from industry experts…   By outsourcing you non-core tasks to outside experts, you stand to increase efficiency, save money, and still connect brilliantly with your intended audience. In other words…  “The outsourcing of marketing “Outsourcing helps you to focus on “Driven by the economy and theactivities is catching on; in fact, in the core competencies of your need to watch expenses, morea recent poll of marketing business... You’ll help to reduce businesses will opt for contractingexecutives, 53 percent reported your risks and maximize the return relationships and hold off hiringplans to outsource most of their on investment in your marketing new employees as long asmarketing activities.” programs...” possible.” Harvard Business School professor Gail J. McGovern   Colleen Edwards for Business Week Small Business Trends“If you spend your time, worth “28% of the marketers outsource “Companies that create real$20-25 per hour, doing something their social media management. sustained value routinely usethat someone else will do for $10 This figure has doubled since 2010 outsourcing for far more strategicper hour, its simply a poor use of when it was just 14%.” ends… 85% of those winners useresources.” capability sourcing broadly and strategically.” Timothy Ferriss, The 4 Hour Workweek Social Media Examiner Bain & Company for Forbes Magazine Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  8. 8. Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  9. 9. Combined  with  advertising  and  brochure  design,  Henry  Isaacs  brought  with  them  a  strategic   social   media   and   web   design   game   plan   and   created   an   amazing   online  presence   and   interactive   component   for   our   organization.   When   it   comes   to  programs   and   events,   online   conversation   about   BJOY   is   constantly   being   generated  as  a  result.                -­  Bukharian  Jewish  Youth  Organization  (BJOY)   Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  10. 10. Marketing Our Expertise Lies in Strategy, Not Just Design.  Navigating the Jewish media industry is the top priority of any smart marketing campaign, which is why ourexpertise lies in strategy and not merely design. With first-hand knowledge of the inner workings of Jewishmedia, we know how innovate, design, tweak, and refine a cost-effective and targeted marketing campaignacross tradition, digital, and cutting edge marketing tools. Our process includes: Marketing Strategy | Branding | Media Planning & Buying | Ad Design | Web Design | Guerilla Marketing Our QR Tips Jewish Marketing SWOT Analysis Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  11. 11. Henry  Isaacs  took  care  of  our  DVD  cover  design,  as  well  as  our  marketing  strategy  and   implementation;   they   then   crafted   an   effective   public   relations   strategy   with  press  releases  for  different  markets,  His  integrated  marketing  and  communications  strategy  played  a  huge  part  in  our  DVD’s  success.                                              -­  Shape  Fitness  Gym   Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  12. 12. Public Relations Craft the right story for the right market at the right time.  And the more ways you tell your story, the greater the impact. Our expertise in culturally niche Jewish media andrelationship with media contacts will help you craft the right story for the right market in the right language at theright time. We can design a compelling and ongoing public relations strategy that is relevant to Jewish culture,informative to your market, and highly contagious. In a good way. Our strategy starts with: PR Blueprint | News Creation & Dissemination | Traditional & New Age PR | “Expert” Branding | Blogging Our QR Tips Create a PR Soap Opera Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  13. 13. Public Relations Case Study – Shape Fitness Gym  Shape Fitness Gym, a reputable gym in Brooklyn, provides quality personal training services. Yet they were branching out into thebusiness of fitness products with a new fitness DVD. Henry Isaacs helped them take the next steps to success.We created an eye-catching DVD cover that respected their market’s sensitivities. Next, we designed a marketing and media buyingstrategy that helped them target the best markets that would spread the word naturally. Finally, we created a public relationscampaign that built buzz and awareness in Jewish media outlets throughout New York, with successful placements in national andlocal Jewish press. The result – the best selling Jewish DVD for the month of December (Mostly Music) Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  14. 14. Olivia’s   skilled   event   planning   and   promotional   strategies   helped   us   exceed  recruitment  targets,  a  monumentally  successful  result.    I  would  not  only  work  with  her  again,  but  would  also  hire  her  as  staff  member.                              -­  Discovery  Productions   Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  15. 15. Event Planning We’ll focus on the details. You focus on the end goal.  Outsourcing the time-consuming tasks of event planningallows you to stay focused on the end goal of the event. Ourexpertise in planning diverse events has helped us build anextensive list of reliable contacts which provides you withmore cost-effective pricing for your budget. Our team ofseasoned event planners works with you from event concept tocompletion, letting you stay focused on the end result, be itfundraising, networking, socializing, or awareness.   Organizations/Non-Profits Event Serviceso  Gala Dinners & Fundraisers o  Event Planningo  Conferences o  Event Consultingo  Seminars & Speakers o  Day-of Coordination o  Weekend Retreats o  Venue & Vendor Selection Our QR Tipso  Shabbatons o  Budget Tracking The Event Serviceo  Young Leadership Events o  Guest List Organization   Not to Skimp ono  Cocktail Events o  Staff Augmentationo  Award Ceremonies o  Vendor Matchingo  Press Conferences o  Concierge Services  Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  16. 16. “Henry   Isaacs   social   media   strategy   enabled   us   to   reach   directly   to   executive  decision  makers  and  prospects  we  never  had  access  to  before.  Within  three  days  of  creating  our  LinkedIn  presence,  City  Ride  had  170  connections  -­  thats  real  potential  for  revenue  and  new  business.”                      –  City  Ride  Transportation   Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  17. 17. Social Media Get more than just “Likes” and “Tweets”. Get results.  Before you start socializing, you need to start strategizing. Otherwise, social media becomes an incredible timesink instead of a successful marketing and sales tool. We help design a social media strategy, complete withsocial targeting, and market segmenting, that ensures your social media is working hard - and working smart - foryou at all times. Our strategy includes: Social Targeting | Social Media Management | Custom Design | Newsfeed Moderation | Marketing Consistency Our QR Tips Social Media: In house or out? Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  18. 18. Social Media Case Study – City Ride Transportation  City Ride Transportation was a slow moving brand in the transportation industry – no online reservation capabilities, limited SEO,and zero social media presence. After learning about their challenges and goals, we tapped into the great branding potentialinherent in their brand. After creating a new marketing slogan, “Enjoy Your City Ride”, we built a social media campaign around it.We created a LinkedIn presence targeting executives, leading to over 170 executive connections in three days without their emaillist. Next, we created a Facebook presence that spoke to numerous markets and lent an image of grandiose to their small business.Finally, we helped them recognize and tap into niche social media for different ethnic groups suitable for their most lucrativeservices. The result – new business, a much larger pipeline, and a new status as a player in ground transportation. Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
  19. 19. Contact us for a free consultation   Henry Isaacs, FounderP. 201.357.2622 | E. Info@Henry-Isaacs.com /TeamHenryIsaacs   /In/HenryIsaacsMarketing   /HenryIsaacs   www.Henry-Isaacs.com

×