Rise of Digital Donors in an Always Connected World
•Download as PPTX, PDF•
0 likes•203 views
The document discusses the rise of digital donors in three main points: 1. The landscape has changed with people now always connected through multiple devices and cash becoming less common. 2. For charities to adapt, they must break down silos between teams, understand donor behaviors across different channels, and optimize fundraising through single and multi-channel strategies. 3. Charities should continuously inspect and improve their digital fundraising efforts through data analysis, and approach digital work as an ongoing process requiring experimentation.
Recommended
Recommended
More Related Content
Similar to Rise of Digital Donors in an Always Connected World
Similar to Rise of Digital Donors in an Always Connected World (20)
Rise of Digital Donors in an Always Connected World
- 1. The rise of the digital donor Civil Society / Charity Technology Conference #charitytech15 Helena Martins @helkombi Head of Digital Engagement @ndcs_uk
- 3. 1 | … offline is dead
- 4. 2 | the web & online too.
- 5. 3 | it’s a beautiful digital world …
- 6. 4 | … off many devices ...
- 7. 4 | … where we’re always connected
- 8. 5 | … where we also wear the tech.
- 9. 6| a world of increasingly smart cities
- 10. 7| … and less cash on our pockets!
- 11. 8| where technology grows 4x
- 12. 1st organise
- 13. Break down the silos with cross- collaboration teams Work with common goals between Fundraising, Digital and Data Team
- 14. Understand your donor … … behaviour per channel, journeys within the giving funnel and why they donate.
- 15. Understand your funnel … … conversion per channel, per device and map the multi-channel migration
- 16. 2nd optimise
- 17. Single channel optimisation Inspect each channel of your donation funnel. £ Income £ Conversion donations Leads Donation page Prospects eyeballs
- 18. Multi-channel fundraising Activate all your channels for fundraising.
- 19. Cross-channel optimisation Optimise the journeys between channels and different devices.
- 20. Cross-channel fundraising Develop campaigns with multi-screen experiences and or across different channels.
- 21. 3rd inspect & adapt
- 22. Analyse your giving funnel There’s always room for improvement. Always!
- 23. 4th repeat & have fun
- 24. Digital it’s not a 9 to 5 job Technology + Psychology + Marketing = Digital Jedi
- 25. The rise of the digital donor Civil Society / Charity Technology Conference #charitytech15 Helena Martins @helkombi / Head of Digital Engagement @ndcs_uk
Editor's Notes
- according to a survey byBarclays, Britain's technology sector is set to grow four times faster than Gross Domestic Product Gross domestic product (GDP) is a measure of the size of an economy This says that technology such as wearables, virtual reality, star ups … will grow 4 times more than any other product or industry. The forecast is even better for the following year, with the same company leaders estimating 15 per cent growth in 2016.