Maintaining data accuracy and cleanliness is an incredibly important, but overlooked aspect of any business.

1. THE VALUE OF ACCURATE DATA
Practicing data hygiene can help reduce the cost of
wasted resources, improve marketing campaigns and
increase ROI.
—
Annually, U.S. businesses lose $3.1 trillion due to poor
data quality.
The right data can be used to enhance the customer
experience and ultimately boost the bottom line.
—
Poor data quality financially impacts organizations to
the tune of $9.7 million per year on average.
Accurate data can improve targeting and deliver
results more quickly.
—
Data scientists spend roughly 50-80% of their time
performing “data janitor” work to clean unruly digital
data before diving into the actual analytics.
CAUSES OF “DIRTY DATA”
HYGIENIC DATA STRATEGIES
Human Error
Duplicated
Information
Inaccurate or
Incomplete Input
Poor
Formatting
!
Outdated Data
Perform an audit to:
+ Review all data sources
+
Identify inconsistencies,
missing data, etc.
+ Resolve errors
Take steps to
standardize data:
+ At the point of entry
+ Across all channels
+ From all sources
Utilize effective
mailing strategies to:
+
Contact new local
homeowners
+
Reach the
target audience
+ Gain new customers
Implement a new, more
robust system by:
+
Defining essential
data points
+ Setting clear guidelines
+ Creating standard formats
Partner with the data
professionals such as:
+ Data specialists
+ Mailer services
+ Social media data experts
Maintain cleanliness
going forward by:
+
Removing useless
or messy data
+
Establishing rules
for data entry
+
Reviewing data
sets routinely
WHAT IS DATA
HYGIENE FOR SMBS?
Data hygiene refers to the
process of maintaining data
accuracy and “cleanliness”
to keep data safe and
available. It is essential
for small businesses that
rely on data consistency
and integrity.
THE IMPORTANCE OF SMALL
BUSINESS DATA HYGIENE
!
www.indeed.com/career-advice/career-development/data-hygiene
www.experian.com/marketing/resources/resolution/data-hygiene
taskdrive.com/sales/data-hygiene/