How to make quick and easy videos on your cruise to use with clients if you are a travel or cruise agent. The presentation covers how video is growing rapidly as a influence on travel plans, tips for making better videos, the equipment you need and how to use the finished videos so they can be discovered by those looking to book a cruise. This talk is based on a presentation I gave at an MSC cruises event.

1. How to make
quick and easy videos
to sell more cruises
Heather Cowper
Heatheronhertravels.com
@heathercowper
MSC Cruises
@MSCTravelAgents

2. A bit about me
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia
Heatheronhertravels.com TravelatorMedia.com
May 2014
MSC Splendida
Mediterranean
Cruise

3. Here’s what we’re going to cover
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia
Why
video?
What
kit you
need
Tips for
shooting
video
Videos for
branding
and selling
A bit of
inspiration
A fabulous
competition

4. Why video? – some big numbers
58%
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia
of UK mobile
data traffic was
video in 2015
Source: UK OffCom Report Connected
Nations 2015
8 Billion
Video views on
Facebook per day
at end 2015
Source: Techcrunch/ Facebook Earnings
report Q3 2015
40 mins
the average YouTube
session on mobile
Source: Youtube Statistics

5. Customers are searching for video
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia

6. “ I have booked myself and my husband on
a cruise in September for 14 nights. My
husband found a video on YouTube showing
around the ship and he is now wondering
whether he wants to go! He seems to think
that everyone will be old on there (he is 50
in July) I just don’t know what to do now.
He also said the ship doesn’t look very nice.
I am going to send him your page and ask
that he look at it. “
Video influences buying decisions
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia

7. What equipment do I need?
Smartphone
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia
GoPro Video camera
Optional extras

8. Mobile apps to edit your video
iPhone IOS
Windows OS
Nokia OS
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia
iMovie
£3.99
Pinnacle
Studio £2.29
Cameo by Vimeo
Free
Windows Moviemaker
Free
Nokia Video Director
Free
Adobe Premier Clip
Free
Power Director
Free

9. Examples of easy video formats
https://youtu.be/KFOh2uMPr-U

10. Easy Video formats
• Slideshow – using still photos but adding
movement (Ken Burns effect)
• Single shot video e.g. walk around the
stateroom
• Multi shot video e.g. video clips around the
ship
• Vine – 6 second video with up to 4-10 shots
(can use video clips already on your phone)
• Instagram – 30 second video (have to shoot
‘live’ video)
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia

11. Video do’s and don’ts
https://youtu.be/H9wxZgfn8ok

12. Video do’s and don’ts
• The rule of thirds
• Consider the audio – perhaps use a
microphone
• Keep your camera steady
• Use pan and zoom in moderation
• Instead look for movement in the frame
• Mix up different shots: placement shot,
long shot, medium shot, closeup
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia

13. Where to find music
• Understand the difference between free and Royalty free.
• Read the terms of use and always credit where required
Some safe places to get music:
• https://www.youtube.com/audiolibrary
/music
• https://incompetech.com
• http://audionautix.com
• https://www.joshwoodward.com
• https://www.pond5.com
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia

14. Keep it short and snappy
• The first 5 seconds are the most
important
• 50% of your audience are gone after 60
seconds
• Video shot length 1-3 seconds
• Optimum video length 1-2 minutes,
maximum 3 minutes
• BUT - Rules are made to be broken
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia

15. Places to put your finished video
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia

16. Tips on branding your video
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia
Use Canva.com to make custom
images for your video

17. Gif & Vine
Gif made with Gifboom app
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia
Vine

18. Get in touch
Heather Cowper
Heatheronhertravels.com
@heathercowper
Heather.cowper@yahoo.co.uk
MSC Cruises
@MSCTravelAgents
#MSCMasterclass
#MyClia