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Snapchat & Nonprofits 101
SHOULD MY NONPROFIT JUMP INTO IT?
HEATHER R. COREY, CFRE @HRCOREY
What is Snapchat?
 Snapchat is a photo- and video-messaging app (mobile only). It
launched in 2011.
 Snapchat is unique ...
Snapchat lingo
 Snapchatters: Snapchat users
 Snaps: Photos or videos taken via Snapchat (you can send a snap to a snapc...
How do people find my Nonprofit
- User name
- List snapchat logo on
print materials and in
social media
- Snapcodes aka a
...
Branding with
Snapchat
- Geofilters
(customized,
designated dates)
- Using hashtags in
snaps
- Redirect twitter
users to s...
Engagement
with Snapchat
Engagement with Snapchat
- Add messages directly on
the photos and videos
- You can draw, add various
filters already prov...
Engagement Example: dosomething.org
What does Engagement look like
- Go Behind the Scenes: an event, a program or service
- Highlight a donor or volunteer for...
Engagement on Snapchat
Things to Measure
on Snapchat
- Friends
- Snapchat Score
- When, who and how
many snaps are being
viewed or saved
- Refere...
Is Snapchat for my nonprofit?
- Serious about social media
- Remember: Users are typically 15 – 33 years
- It’s easy to do...
Eastern Kentucky University – Username: ekustories
University of Washington – Username: uwstudentlife
Eastern Washington U...
Heather Corey
hRcorey@gmail.com
Twitter: @hRcorey
Snapcaht: @hRcorey
Instagram: @imhrc
Snapchat and nonprofits 101
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Snapchat and nonprofits 101

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Ideas for nonprofits to use when jumping into Snapchat or if they should even bother to do so. It is a social media platform that is tricky to use for fundraising but could be a great tool for special events and donor relations. Snapchat it popular with kids, high school and college students, and young adults (for now.

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Snapchat and nonprofits 101

  1. 1. Snapchat & Nonprofits 101 SHOULD MY NONPROFIT JUMP INTO IT? HEATHER R. COREY, CFRE @HRCOREY
  2. 2. What is Snapchat?  Snapchat is a photo- and video-messaging app (mobile only). It launched in 2011.  Snapchat is unique in that all photos and videos only last a brief amount of time before they disappear forever (UP TO 10 SECONDS).  You can take a screenshot of snaps to save them in picture form.  As of May 2014, the app's users were sending 700 million snaps a day.  Snapchat is mostly a hit among teenagers and young adults. STUDY: 77% of college students use Snapchat DAILY.  Snapchat used by a lot of Viners.
  3. 3. Snapchat lingo  Snapchatters: Snapchat users  Snaps: Photos or videos taken via Snapchat (you can send a snap to a snapchatter, but it can only be viewed by the recipient for one to 10 seconds before it disappears forever)  Snapback: A reply to a snap  Story: A snap you can broadcast to followers (recipients can view it an unlimited amount of times in 24 hours)  Scores: The total number of snaps you have sent and received (appears next to your name in friends' contact lists and vice versa)  Chat: A feature that lets you privately/directly message friends  Here: A feature that lets you start a live video chat within a direct message
  4. 4. How do people find my Nonprofit - User name - List snapchat logo on print materials and in social media - Snapcodes aka a snapchat QR code (users scan or snap a photo on Snapchat)
  5. 5. Branding with Snapchat - Geofilters (customized, designated dates) - Using hashtags in snaps - Redirect twitter users to snapchat for interactive videos and image NPR’s snapcode
  6. 6. Engagement with Snapchat
  7. 7. Engagement with Snapchat - Add messages directly on the photos and videos - You can draw, add various filters already provided
  8. 8. Engagement Example: dosomething.org
  9. 9. What does Engagement look like - Go Behind the Scenes: an event, a program or service - Highlight a donor or volunteer for the day - Have a client, student, volunteer or staff member take over snapchat for the day/week - Pre-event promotional pieces (videos, photos, geofilters) - Instant donor thank you snaps - Mobile offers… use a code for a discount for an event - SUCH AS… Story telling, #GivingTuesday, #GiveLocal day, crowdfunding campaigns, galas, walkathons, advocacy days, volunteer appreciation, holiday events, graduations, VIP involvement, innovative activities…
  10. 10. Engagement on Snapchat
  11. 11. Things to Measure on Snapchat - Friends - Snapchat Score - When, who and how many snaps are being viewed or saved - Reference on other social media NOTE: Snapchat does not keep record of interactions the same way as Facebook or Twitter.
  12. 12. Is Snapchat for my nonprofit? - Serious about social media - Remember: Users are typically 15 – 33 years - It’s easy to do BUT has to be done regularly (snaps only last 24 hours). DO YOU HAVE THE TIME and RESOURCES? - Do you have the stories, purpose and activities to be active and engaged? Ongoing messaging…
  13. 13. Eastern Kentucky University – Username: ekustories University of Washington – Username: uwstudentlife Eastern Washington University – Username: ewuathletics Wichita State -Username: goshockers University of Kansas -Username: jayhawks Liberty University – Username: sparkyflames University of Houston – Username: uhouston University of New Hampshire -Username: UNHStudents West Virginia University – Username: westvirginiau Kent State University – Username: KentStateU Before you say yes to Snapchat for my organization…
  14. 14. Heather Corey hRcorey@gmail.com Twitter: @hRcorey Snapcaht: @hRcorey Instagram: @imhrc

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