1. Advertising
Online mentions- Featured on Pos'ability website, mentioned in various tweets from disability
magazines for design a sling.
Print ads – Featured in Thiis magazine, the OT magazine and tradepoint free of charge. As well
as the Northern Echo taking a statement for an article.
Direct Marketing
Email newsletters – Mailchimp about training day and news letter x 3 also currently working on
moving times. Waiting for content.
Thank you emails also send to attendees of the training days.
Follow up email also sent directing customer to our online brochure from chance for life as well
as training day atendees.
Marketing Materials
Brochures – Online brochures made avaliable for customers to download easily from the website.
Updated when new products such as the staind aid fit came. Currently waiting for specification
for the cradles and they will be added.
Leaflets/Flyers – Flyers designed with Clareo and printed for Stadium of light training day as well
as the general leaflet telling people about Lynch Healthcare and where to find the brochure.
Also pushing a good point of the company being 'green'.
Promotional items – Tape measures designed and ordered for a product the TA can keep. Aslo
looked into flash drives, iphone back up charge, hand sanitizers.
Video/multimedia – On hold for demo videos waiting for Healthcoat outcome but idea is there to
proceed with.
Public Relations
Newspaper Articles – The northern echo
Magazine Features Thiis Magazine, The OT Magazine, Pos'ability, Tradepoint All free of charge
from our design a sling story.
Social Media
Facebook Updates as news comes in.
Twitter Updates as news comes in. Followers have increased since I started working.
Website
Content/landing page – Overall website design updated and alterations made which were in the
marketing presentation.
News Page Update – News page updated as news comes to keep the page updated with current
news.
Brand Building
Operation Nice Touch’ GNR pages set up and email reminders for people to raise money, Grace
house would like to work in partneship for a future operation nice touch. Design a sling is a good
operation nice touch, Case studies highlight the good work Lynch Healthcare has done or will do

2. which is in progress.
Competitions – Design a sling
Case Studies – Meeting set for toy library, also in contact with OT regarding case David
mentioned and staff asked on a Friday about any interesting cases to develop on.
Charity Work GNR, enquired about splash appeal.
Events
Exhibitions 7 booked (2 completed)
Training 2 training days which were organised and ran smoothly with good feedback.
Tutorials Spoke about training sessions as a future marketing idea when the building next door
was organised.
Other
Uniforms ordered and quotes for printing
Seb the dala horse campaign and development of a brand altering to make an extra touch to the
slings for the children or as general use.
Product launch branding and advertising for shower cradles and stand aid sling.
These include brochure features, descriptions, user guide, illustrated photos, specification.
Ordering of new business cards, design, printing.
Taylor Dolam tag
Photoshoot
Organisation for business trips
Cartoon staff designed and on hold ready for use.
Meetings arranged for Toy library case studies
Partneship meeting organised with Grace House
BHTA Awards entry for marketing campaign
Pipedrive CRM