2. The goal is always to make
interaction possible.
1
The approach of strategic gamified
communications makes sure that the
audience, employees or stakeholders can
interact in a playful yet serious way.
3. It starts with simply having
a unique story.
2
Whether it is about communicating to
your customers or learning your
employees new skills, the general idea is
to keep in mind the needs of more people
than you normally would.
4. It responds to our common
universal characteristics.
3
By communicating to your stakeholders
through gamification, you enable yourself
to address our common universal
characteristics.
5. It's a perfect fit for
millennial communications.
4
Nowadays, playful learning and
communications responds to the current
digital era we currently live in.
6. It's made for companies
with a long-term vision.
5
It requires flexibility and a willingness to
grow. Companies and organizations can
only adapt strategic gamified
communications if they take into account
their long-term vision.