Recommended
More Related Content
Similar to E - Commerce B2B.pptx
Similar to E - Commerce B2B.pptx (20)
More from HarshdeepKaur76
Recently uploaded
Recently uploaded (20)
E - Commerce B2B.pptx
- 2. •
- 3. Areas of Difference B2B Market Consumer Market Market Characteristics Geographically Concentrated Consumer Disbursed Relatively Fewer Buyer Mass Market Product Characteristic Technical Complex Standardize Customized Service Characteristic Service, timely Availability Extremely Important Some what Important Buying Behavior Involvement of Various Functional area from both the ends Involvement of family members Technical Expertise Relatively less technical expertise is required Stable Interpersonal relationship Non- Personal relationship Purchase Decision are performance based and rational Purchase decision are mostly based on physiological/social/physiological
- 5. High Cost to Serve Low Cost to Serve Order Custom Products Order Standard Products Order small Quantities Order Large Quantities Unpredictable Order arrivals Predictable order arrivals Customized delivery Standard Delivery Frequent Changes in delivery requirement No changes in delivery requirement Manual Processing Electronic Processing Large amount of presales support Little to no presales support Require company to hold inventory Replenish as produced Longer credit periods Payment on time
- 6. Transactional Exchange Collaborative Exchange Availability Alternative Many Alternative Few Supply Market Dynamism Stable Volatile Importance of Purchase Low High Complexity of Purchase Low High Information Exchange Low High Operational Linkage Limited Extensive Typical Characteristics of buyer seller relationship based on Market condition and Purchase Behavior