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Presented at the Association for Healthcare Philanthropy on Oct. 21, 2011, this session compares e-philanthropy to romance - organized by 1) playing the field, 2) dating, and 3) taking the plunge. Mark Miller of Children's National Medical Center and Lesley Solomon of Brigham and Women's Hospital present practical tips for developing lasting relationships that lead to sustainable fundraising success. They include lessons learned from fundraising, stewardship, and list-building campaigns.
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Presentation by Melissa Rach at the "You have a website, Now What?" conference, April 2013. 10:00 TO 10:50 The Content Evolution: How Content Can Change Your Business for the Better Presented by: Melissa Rach Corporate communications is evolving at a furious pace, and business pundits proclaim that only the strongest organizations can survive. In this session, we’ll talk about how content can help you can win the survival-of-the-fittest game. We’ll explore how to select, create, and maintain content that works. And, we discuss how you can use content to enhance your relationships with customers, change the way your business operates, and positively impact your bottom line. It’ll be just like Survivor, without Jeff Probst or those ridiculous bandanas.
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Presented at the Association for Healthcare Philanthropy on Oct. 21, 2011, this session compares e-philanthropy to romance - organized by 1) playing the field, 2) dating, and 3) taking the plunge. Mark Miller of Children's National Medical Center and Lesley Solomon of Brigham and Women's Hospital present practical tips for developing lasting relationships that lead to sustainable fundraising success. They include lessons learned from fundraising, stewardship, and list-building campaigns.
Getting Your Donors to Say "I Do": Using Online Tools to Build Lasting Relati...
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Mark Miller
Innovative uses of social media to support health care service, marketing, and outreach. Slides from social media panel at educational event sponsored by National Capital Healthcare Executives, "Shaping the Future of Healthcare: Readiness, Change, and Innovation," at George Mason University, March 8, 2014. Panelists: Mark Miller, Children's National Health System; Ed Bennett, University of Maryland Medical Center; Shana Rieger, Inova Health System; and Joey Rahimi, Branding Brand.
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Presentation by Melissa Rach at the "You have a website, Now What?" conference, April 2013. 10:00 TO 10:50 The Content Evolution: How Content Can Change Your Business for the Better Presented by: Melissa Rach Corporate communications is evolving at a furious pace, and business pundits proclaim that only the strongest organizations can survive. In this session, we’ll talk about how content can help you can win the survival-of-the-fittest game. We’ll explore how to select, create, and maintain content that works. And, we discuss how you can use content to enhance your relationships with customers, change the way your business operates, and positively impact your bottom line. It’ll be just like Survivor, without Jeff Probst or those ridiculous bandanas.
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How Children's National Health System in Washington, DC, is leveraging sponsors from its $10.9 million Children's Ball through creative communications and stewardship strategies. Learn how the corporate, event, and communications teams worked together to engage donors in new and innovative ways to increase the event from $2 million to more than $10 million while carefully managing financial and staff resources.
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