Nike<br />Gina Palo, Patrick Regele, Sara Houston, Jennifer Burke and Kyle Bettencourt<br />
History<br />1962-Phillip Knight<br />1964-Bill Bowerman<br />NIKE<br />MJ<br />“Just Do it”<br />Image<br />Lead in Marke...
The Meaning of Nike<br />Originally comes from Greek Mythology<br />Meaning the goddess of victory<br />Promotes Image of ...
Swoosh<br />Representation of goddess’ wings<br />Created in 1971<br />Caroline Davidson<br />
Leadership<br />Global Senior Team<br />Board of Directors<br />Phillip Knight<br />Mark Parker<br />Charlie Denson<br />B...
Motivation<br />11 Maxims<br />1) It is our nature to innovate 	7) Evolve immediately<br />2) Nike is a company		8) Do the...
Culture and Levers<br />
Paradigms<br />The Reebok Invasion<br />Advertising<br />Across the Ocean<br />
Predictions<br />Continual Growth<br />Strong International presence<br />Operations management growth<br />Growth in Urba...
Nike
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Nike

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  • Kyle
  • Kyle- 2.5 min
  • Gina-2.5
  • Gina-1 min
  • Jenn
  • Gina and Sara
  • Jenn
  • Patrick
  • Kyle
  • Kyle
  • Kyle
  • Nike

    1. 1. Nike<br />Gina Palo, Patrick Regele, Sara Houston, Jennifer Burke and Kyle Bettencourt<br />
    2. 2. History<br />1962-Phillip Knight<br />1964-Bill Bowerman<br />NIKE<br />MJ<br />“Just Do it”<br />Image<br />Lead in Market<br />
    3. 3. The Meaning of Nike<br />Originally comes from Greek Mythology<br />Meaning the goddess of victory<br />Promotes Image of Determination<br />
    4. 4. Swoosh<br />Representation of goddess’ wings<br />Created in 1971<br />Caroline Davidson<br />
    5. 5. Leadership<br />Global Senior Team<br />Board of Directors<br />Phillip Knight<br />Mark Parker<br />Charlie Denson<br />Bill Bowerman<br />
    6. 6.
    7. 7. Motivation<br />11 Maxims<br />1) It is our nature to innovate 7) Evolve immediately<br />2) Nike is a company 8) Do the right thing<br />3) Nike is a brand 9) Master the fundamentals<br />4) Simplify and go 10) We are on the offense- always<br />5) The consumer decides 11) Remember the man<br />6) Be a sponge<br />Intranet Service<br />Communication of Leaders<br />“Air Time with Charlie Denson”<br />
    8. 8.
    9. 9. Culture and Levers<br />
    10. 10. Paradigms<br />The Reebok Invasion<br />Advertising<br />Across the Ocean<br />
    11. 11. Predictions<br />Continual Growth<br />Strong International presence<br />Operations management growth<br />Growth in Urban Market<br />Customizable product<br />Venture in Xtreme Sports<br />

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