Ready guide for classification of visual symbol of fashion brands. Useful to see the brand visual identities for the entire fashion space.

1. Visual Symbols: Classification for Fashion
Brands

2. Objective
To create a ready reference for
classification of Visual
Symbols used by Fashion
Brands

3. Alphabet as a Visual Hook in the Name

4. Alphabet as a Visual Hook in the Name

5. •
Most brands follow this style
•
Some brands extend the visual hook i.e., Fendi, Gucci, L.K. Bennett etc., this creates a strong visual asset for a
brand
•
Some brands like V&R, MK use an outer form to encapsulate the visual form of the letters, this helps in creating a
unique symbol but at times become difficult to extend
•
Most are in the black and white color zone trying to cue luxury
•
Advantage of a single color symbol is that it can be used in different color options w.r.t the background
•
Font style is bold and edgy for quite a few of these brands
Learning’s from Alphabet as a Visual Hook

6. Visual Hook + Name

7. •
On one side we see intricate patterns inspired from royal arch's and patterns (e.g. Prada, Charvet,
Loewe) and on the other hand very simple visual symbols (e.g. Chado, Escada, etc.,)
•
Although the symbols that connote royalty or luxury through its form look premium but they
cannot be extended as a visual hook to create a pattern
•
Symbols like Escada and Bonia can be extended and they look contemporary as well; they also
break the color pattern of black and white
•
Simpler the symbol, easier it is to recall and more flexible for visual extension
Learning’s from Visual Hook + Name

8. Use of Animals/ Birds/ People as a Visual Hook

9. •
Use of a person in a visual symbol has two categories i.e., either use the brand owner as a symbol
who is famous or create a symbol which can lend desired imagery to the brand
•
Mostly animals are used to differentiate the symbol as well as create a strong royalty perception
•
Horse or lion has been used by many brands, hence; do not have the perception of being unique
Use of People/ Animals as a Visual Hook

10. Disclaimer
Logo’s belong to the respective
companies and have been
taken from their website only
for creating a knowledge
database

11. Thank you!
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