17 Consuming Beauty becomes a need.“A make up revolutionhappened in Brazil in2012. I believe that soon,make up will become acommodity as common asa toothbrush.” Chloé Renard, Brand Manager, Benefit Cosmetics Brazil
18 Brazilians are Fashion addicts.“Style is to Brazil whatprecision is to Switzerland.”David Sadigh, Founder and CEO Digital Luxury Group
25 Brazil shows a strong interest for Luxury cars.“Brazil is a market withtremendous potential for thefuture.”Ian Robertson, BMW sales chief Photo Source: BMW website
26 Top 10 Most searched for Automobile brands.(¹) Fenabrave, Abeiva, Jato Dynamics # 1# 2# 3# 4# 5# 6# 7# 8# 9# 1035,400 cars from these World Luxury Index™ Brazil Top 10 brands were sold¹ in 2012.
31 About TAG Heuer in Brazil.“Formula 1 actually owns a very important place in the Brazilianculture, something that cannot be found in other markets. In 1988,Ayrton Senna actually became a TAG McLaren Mercedes driver andTAG HEUER ambassador. This historical relationship definitelyexplains a large part of great interest Brazilian clients have for thebrand and its models.”Richard Courbrant, Chief Editor TWG, WorldWatchReport™ Contributor
32 Purchases abroad are Brazil’s fiercest competitor.“The “Brazil cost” is a combination of logisticcosts, distribution costs, people costs, that areall heavily impacted by domestic taxes – as wellas importation taxes.In average, an imported product will be 2.5 moreexpensive in Brazil than in the US or in FranceChloé Renard, Brand Manager, Benefit Cosmetics, Brazil
Most searched Hotel Brands by Location.NYC Miami Cancun Paris Lisbon London#1#2#335 Americas Europe Contact us for more information about the luxury hospitality market in Brazil brazil@digital-‐‑luxury.com !
36 Brazilians love malls.“Brazil is anindoor commerce country.”Carlos Ferreirinha, President, MCF ConsultoriaVillage Mall, in Rio de Janeiro
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