1. Final Campaign Presentation
Jana Abbott, Mary Byrd, Emile Creel, Chelsea Lee, and Hannah Peay

2. “She was just so sick….”
The story of our friend, Nicole.

3. “A healthy baby is a
happy baby”

4. You are Here
Reach a larger audience

5. Problem Areas:
● 3 main problem areas:
○ Credibility
○ Proactivity
○ Awareness

6. Credibility Problem(1):
● Credibility explained:
o Content
o Interactive
o Updates
 Not enough help

7. Credibility Solutions
● Audiences today want dynamism
● Just In Time Parenting
● Forums (example )
● Partner with doctors
● Update regularly

8. Proactivity Problem(2):
● Proactivity explained
○ Waiting for audience to come to you
○ Not interacting - relationships aren’t forming
○ No social media presence
■ Not enough help

9. Proactivity Solutions
● Establish social media presence
o Facebook
o Twitter

10. Social Media Usage
● Your audience is online!
o 95% of teens 12-17 active on the Internet
o 8 out of 10 are present on social media
o 77% use Facebook
o 24% use Twitter
o Numbers continually grow

11. Facebook Group
● Specifically for moms
● Creates community
● Connects moms from the
same areas
● Exchange of ideas,
information, etc.
● Ask and answer questions
● Provides a support system

12. Twitter
● Creates two-way communication
● Gets audience involved
● Hashtags
○ #WellnessWednesday
○ #TipTuesday
● Links to articles
● Gaining followers

13. Awareness Problem (3):
● Awareness explained:
o Lack of promotional materials
o Cost

14. Awareness Solutions
● Brochures
● Posters
● Ads
○ Doctors’ offices
○ Hospitals
○ School infirmaries
○ Pregnancy centers

16. Conclusion
Problem: Solutions:
Credibility
Problem
Redesign the website
to be more interactive
Hire an intern to find
support and update
regularly
Proactivity
Problem
Establish a social
media presence
Hire an intern to
manage social media
accounts
Awareness
Problem
Consistently produce
promotional items
Spread awareness
through social media
accounts

17. “A healthy baby is a happy baby.”