The document discusses the founder's experience with maternity and breastfeeding clothing during her first pregnancy and the inspiration for starting her company Mamatotowear. She found existing options lacking and made her own tops that were flattering, allowed discreet nursing, and could be worn throughout pregnancy and nursing. Her signature overlapping front panels gave women freedom to nurse without showing skin. Her tops are designed to support women through their daily activities while pregnant and nursing.

1. MATERNITY AND
BREASTFEEDING CLOTHES
FOR MOMS WHO DON’T LIKE
MATERNITY AND
BREASTFEEDING CLOTHES
101.

2. H I M O M S , I ’ M
H A N N A .
I W A N T T O T E L L
Y O U A S T O R Y !

3. W H E N I W A S I N G R A D
S C H O O L I N S F , I W A S
P R E G N A N T W I T H M Y F I R S T
B A B Y .

4. I D I D N ’ T H A V E A B U D G E T
F O R A N E W W A R D R O B E .

5. AND I FOUND IT WASTEFUL TO
GET CLOTHES I WOULD WEAR
FOR LESS THAN A YEAR.

6. WHAT DID I KNOW? :)

7. T H E P R O B L E M O F P A N T S
W A S S O L V E D W H E N M Y M O M
S E N T M E T H O S E S U P E R
H I G H M A T E R N I T Y P A N T S .

8. I LIVED IN THEM :)

9. FOR TOPS, I DIDN’T LIKE
HOW LONG AND BOXY
MATERNITY TOPS WERE.

10. I SOLVED IT BY
LAYERING TANK TOPS
AND T-SHIRTS.

11. I K N E W I
W A N T E D T O
B R E A S T F E E D
M Y B A B Y F O R
A T L E A S T A
Y E A R .

12. AND I KNEW I WANTED TO CONTINUE
LIVING MY LIFE, BEING OUT AND ABOUT.

13. WITH MY BABY :)

14. A N D I H A D A L I S T O F
T H I N G S I W A N T E D F R O M
M Y N U R S I N G T O P S :

15. I WANTED THEM TO FIT MY
BODY AND BE
FLATTERING.

16. I WANTED TO BE ABLE TO
NURSE DISCREETLY AND
COMFORTABLY WITOUT
SHOWING SKIN.

17. I W A N T E D T H E Q U A L I T Y T O
B E E X C E P T I O N A L . ( I
W A N T E D T O W A S H M Y T O P S ,
A L O T . )

18. A N D I W A N T E D T H E M T O B E
F A I R M A D E . ( A V E R Y N E W
C O N C E P T I N 2 0 0 5 . )

19. SOME TOPS HAD ONE OR
TWO THINGS ON MY LIST.

20. NONE HAD ALL.

21. SO I DID WHAT ANY SANE NEW
MOM HIGH ON PREGNANCY
HORMONES WOULD DO..

22. I MADE MY OWN :)

23. ALONG WITH MY
FIRST BABY,
MAMATOTOWEAR
WAS BORN :)

24. I DECIDED TO
MAKE STAPLE
BREAST-
FEEDING
TOPS.

25. THAT FIT YOU
THROUGH
PREGNANCY
AND NURSING.

26. W I T H O U T
M A K I N G Y O U
L O O K B O X Y .

27. ALL THE DESIGN
DETAILS ARE
MADE TO
COMFORT AND
FLATTER.

28. AND I DECIDED
TO USE THE
PRINCIPLE OF
LAYERING.

29. ALONG WITH TIPS FROM
HISTORICAL COSTUMES A
CONSERVATIONIST FRIEND OF MINE
SHOWED ME.

30. A N D V O I L A , O U R
S I G N A T U R E
O V E R L A P P I N G F R O N T
P A N E L S G A V E W O M E N
T H E F R E E D O M T O
N U R S E W I T H O U T
S H O W I N G S K I N !

31. O U R T O P S
L O O K V E R Y
B A S I C .

32. BUT THEY ARE
ANYTHING BUT!

33. THINK OF ALL THE THINGS
YOU DO IN A DAY.

34. Y O U A R E I N Y O U R
H O U S E W I T H Y O U R
B A B Y .

35. GO FOR WALKS.

36. SEE YOUR
FRIENDS.

37. MEET UP WITH OTHER
MOMS.

38. DO YOUR CHORES.

39. GO BACK TO WORK.

40. G O O U T F O R
C O F F E E O R
L U N C H .

41. EXERCIS
E

42. SLEEP

43. FOR ALL THESE THINGS YOU NEED
CLOTHES THAT SUPPORT YOU.

44. FOR ALL THESE
THINGS THERE IS
A MAMATOTOWEAR
TOP.

45. THAT’S NOT BASIC :)

46. VISIT US AT:
WWW.MAMATOTOWEAR.COM
FOLLOW US