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RDH.pptx
- 1. RISK, DISASTER & HUMANITARIAN COMMUNICATION Hanh Saji D. Arre
- 3. OUTCOMES prior to, during, and after the onset of risk situations 20XX Pitch Deck 3
- 4. OUTCOMES communication strategies used in humanitarian aid operations 20XX Pitch Deck 4
- 5. INTRODUCTION TO RDH COMM 20XX Pitch Deck 5
- 15. DISASTER RISK REDUCTION & DISASTER RISK MANAGEMENT 20XX Pitch Deck 15
- 17. DRM TRANSFORMATION event-based action process-based preparedness and mitigation 20XX Pitch Deck 17
- 18. DRM TRANSFORMATION top-down approach Stakeholder & community participation 20XX Pitch Deck 18
- 20. QUESTIONS TO ASK WHAT INFORMATION IS CRUCIAL TO CONVEY IN INITIAL MESSAGES? WHAT ARE THE MESSAGES TO BE DELIVERED PRIOR TO, DURING, AND AFTER AN INCIDENT? WHAT ARE THE OBSTACLES TO EFFECTIVE COMMUNICATION AND HOW CAN THEY BE MINIMIZED? 20XX Pitch Deck 20
- 22. DISASTER PREPAREDNESS PLANNING PHASE 1 PHASE 2 PHASE 3 EARLY PLANNING CAMPAIGN STRATEGY DEVELOPMENT CAMPAIGN IMPLEMENTATION 20XX Pitch Deck 22
- 24. GOAL 1:RAISING PUBLIC AWARENESS OF THE HAZARD RISK 20XX Pitch Deck 24
- 25. GOAL 2: GUIDING PUBLIC BEHAVIOR 20XX Pitch Deck 25
- 26. GOAL 3: WARNING THE PUBLIC 20XX Pitch Deck 26
- 28. OBJECTIVES Identify the different type of messages suited to different communication strategies. Identify the different types of audiences in communication Create a disaster preparedness message to a specified audience 20XX Pitch Deck 28
- 29. CRISIS PHASES 20XX Pitch Deck 29
- 31. SETTINGS, CHANNELS AND METHODS 20XX Pitch Deck 31
- 33. CHANNELS Interpersonal Group Organizational/Community Mass Media Interactive Digital Media 20XX Pitch Deck 33
- 34. METHODS A communication method is an actual item, action, interface, or event that communicators use to draw the attention of the recipient, and to inform him or her of the behavior change that is necessary 20XX Pitch Deck 34
- 35. WHEN SELECTING CHANNELS AND METHODS, ASK: โ What access does your organization have to the channel or method? โ How many people will be exposed to the message transmitted by the channel or method? โ Will target audience members pay attention to the method transmitted by the channel? โ Does the intended audience accept and trust the channel or method? โ Can the target audience be influenced by the channel or method? โ Is the channel or method appropriate for conveying information at the desired level of simplicity or complexity? โ If skills need to be modeled, can the channel or method be used to model and demonstrate specific behaviors? 20XX Pitch Deck 35
- 36. WHEN EXPOSING A MESSAGE TO THE PUBLIC: REACH ร FREQUENCY = SUCCESS
- 37. MESSAGE CONTENT 20XX Pitch Deck 37
- 38. APPEALS Humor: Humor appeals have enjoyed modest success in motivating people to engage in particular behaviors in the past. 20XX Pitch Deck 38
- 39. Guilt: Messages that use guilt appeals are relatively easy to design because it is rather easy invoke feelings of guilt from people who have failed to engage in a particular behavior. Guilt appeals often grasp upon message recipientsโ care and concern for loved ones. 20XX Pitch Deck 39
- 40. Fear: Fear appeals, which convince target audience members that something bad will happen to them or people close to them if they fail to engage in a promoted behavior, can be a highly effective persuasion method. 20XX Pitch Deck 40
- 41. MODELS AND THEORIES 20XX Pitch Deck 41
- 42. The Extended Parallel Process Model The Transtheoretical Model of Intentional Behavior Change Diffusion of Innovations Theory 20XX Pitch Deck 42
Editor's Notes
- Understanding the needs, cultural background, community history, location, and values of your audiences is one of the most important factors in effective communication. This understanding allows you to match your message to audience characteristics, such as interests, cultural background, location, and their preferred communication channels. CHAPTER 3 Messages and Audiences Learning Outcomes After this chapter, you are expected to: 1. Identify the different type of messages suited to different communication strategies. 2. Identify the different types of audiences in communication 3. Create a disaster preparedness message to a specified audience Lesson 1: Understanding Audiences Also bear in mind that they do not just receive information; they also send it. With changing media technologies, including social media services like Twitter and Facebook, and the ability to use digital media and the Internet, people in a disaster zone can post real-time information. They will often repost and retweet official messages. They also have the ability to post unofficial messages and rumors.
- Understanding the pattern of a crisis can help you, as a communicator, anticipate problems and respond effectively. While every crisis is unique and develops in its own way, these generalized patterns have been shown to be part of most events. By dividing the crisis into phases, communicators can anticipate the information needs of the media, stakeholders, and the general public. Therefore, your communication efforts must evolve. Each of the following phases has its own unique informational requirements.
- Strengths and Weaknesses of Media
- Message appeal is one of the first and most critical decisions communicators make when designing their messages. Three of the most common appeals used in persuasion attempts are humor, guilt, and fear.
- The theory suggests that successful new technologies or practices come to be known by different segments of the population at different times. From the Innovators to Laggards