1. UTS i d e r.
a r t i s t e x h i b i t i o n
Raw Art
Designed by:
Haley Tice
2. Questions about the establishment :
Who is the audience for this identity?
The audience for this identity is a group of people who are interested in viewing and learning about art.
How can I understand the product, service, company or client
thoroughly?
Outsider Art is a particular art form that consists of people who never considered themselves to be artists.
The outsider artists are often untrained and their artwork is considered raw and brute. It is known that many
outsider artists are Schizophrenic, Psychotic, Naive, Intuitive, or just living on the edge of society.
Who is the competition? What kind of identity systems do
they have?
The competition would be other artist exhibitions.
Their Identity systems would be through flyers, posters, merch, etc.
Exactly what are my clients hopes, needs or problems in creat-
ing a new graphic identity?
My clients hopes and needs are to attract as many visitors possible to the artist exhibition.
My clients problems would be that there are a lot of people who may not understand what outsider art is.
What I did to help my clients hopes, needs and problems :
To help my client attract visitors to the museum I created simple yet attractive posters, tickets, and T-shirts. To
help visitors understand exactly what outsider art is, before the opeining of the exhibition there is a two day sympo-
sium. At the symposium it is revealed exactly what this art form is. To make people interested enough to attend both
days, there are give away gifts.
4. UTS i d e r.
Logos :
C -0 M- 0 Y-0 K -60 C -0 M- 0 Y-0 K -30
C -0 M- 0 Y-0 K -100
C -0 M- 0 Y-0 K -0
C -0 M- 0 Y-0 K -0
5. Logos :
C -47 M- 46 Y-45 K -8
C -0 M- 10 Y-10 K -25
C -0 M- 0 Y-0 K -0
C -0 M- 0 Y-0 K -0
UTS i d e r.
Analogous
UTS i d e r.
Triad
6. Logos :
C -20 M- 0 Y-14 K -25 C -0 M- 0 Y-0 K -0
UTS i d e r.
Complementary
C -0 M- 10 Y-10 K -25
7. UTS i d e r.
@ Artak Gallery 764 Western Street
March 15th - April 21st
a r t i s t e x h i b i t i o n
Raw Art
Poster :
8. UTS i d e r.
a r t i s t e x h i b i t i o n
Raw Art
Day 1:
Day 2:
4:15 P.M.
Henery Davidson:
Introductory Speech.
Raw Art revealed! What
exactly is Raw Art? Five
random guests at the
introductory speech
will be chosen to
recieve artwork of their
choice opening day of
the exhibition, March
15th.
5:00 P.M.
Meet & Greet:
Meet The Artists.
Chris Anniz
Brian Baroone
Derek Crouse
4:15 P.M.
T-shirt Giveaway:
First 20!
The First 20
guests
arriving will
recive a T-shirt
gift!
RAW ART
4:30 P.M.
Trivia:
Test your Knowledge.
Gather teams and test
your knowledge about
raw art. Three winning
teams win free
exhibition tickets.
Second Floor
@ Artak Gallery 764 Western Street
March 13th - March 14th
The
INSIDE
look of
what’s
in
store... 4:00 P.M.
FrontBackInside Front
Pg. 1 Pg. 2 Pg. 3
3 pg. Brochure
9. a r t i s t e x h i b i t i o n
Raw Art
March 15th 6:00 P.M.
Opening Night Ticket $10
Ticket
13. Content
Page 1 . . . Outsider Logo Design
Page 2 . . . Outsider Logo Design Cont.
14. Outsider Logo Design
The Outsider logo is to be used as seen. Only the gray
scale and B&W variations are to be used. Do not recreate or
alter the Outsider logo in anyway.
UTS i d e r.
C -0 M- 0 Y-0 K -60 C -0 M- 0 Y-0 K -30
C -0 M- 0 Y-0 K -100
C -0 M- 0 Y-0 K -0
C -0 M- 0 Y-0 K -0
Gray Scale
Black & White
page 1
15. Outsider Logo Design Cont.
The Outsider logo may only be placed against it’s
signature splatter background. Do not place the logo against
any solid color, shade or busy background.
UTS i d e r.
UTS i d e r.
NO!
YES!
page 2
