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C3 – Company Confidential
Managing Organisation Effectiveness within
Vodafone Europe
The ‘Organisation Efficiency Review’
CRF Presentation
2 March 2011
C3 – Company Confidential
2 December 2009
Overview
1. Vodafone Context
- The origins of the ‘Organisation Effectiveness Review’ (OER)
2. The ‘OER’ structure
(I) Review against the Vodafone Organisation Design principles
(II) Management efficiency KPI’s
(III) General ‘Organisation efficiency’ KPI’s
(IV) The Opco ‘Organisation health template’
3. So how does the overall process work ?
4. Benefits so far
5. Key learnings
C3 – Company Confidential
3 December 2009
Vodafone in context…
 Established in 1985, now Global leader in mobile telecommunications
- c.£45bn annual service revenue
- c.35% operating profit
- c.90,000 global workforce
 Global footprint split into 2 Regions:
 Emerging Markets Region: India, South Africa, Egypt, Australia, NZ
 Europe Region: Still represents c.75% of global revenue/assets
 The VF Europe Region comprises 14 Operating Companies in national
markets across Central and Western Europe.
The ‘big four’: UK, Germany, Italy, Spain (SR £5-7bn)
W Europe Medium: Portugal, Ireland, NL, Greece (SR c.£1bn)
E Europe Medium: Turkey (£3bn) Czech, Hungary, Rumania (£600m-1bn)
Small: Malta, Albania ( £300m)
C3 – Company Confidential
4 December 2009
The origins of the ‘Organisation Efficiency Review’
 Europe now a very mature market still in recession
- Mobile telco market reduced by c.10% over past 3 years
- Vodafone Service Revenue reduced in line, leading to a strong focus on
Operating Expenditure to sustain profitability
 Employment cost typically represents c.40% of overall OPEX
- Initially headcount/FTE’s became the classic target, but unsophisticated
and unfair, given our varying opco sourcing models
 Led to the creation of the OER process, the aim of which was to;
(i) Evaluate all Europe opcos against a common suite of organisation
efficiency/effectiveness indicators
(ii) Establish relative internal best practice and give it visibility
(iii)Create organisation efficiency targets/actions bespoke to each opco to
drive year on year operational efficiency improvement
-
C3 – Company Confidential
5 December 2009
(I) Organisation design review
- Review Opco structure against the ’mature market OD principles’
(II) Review of management organisation efficiency
- Opco Management Spans and Layers
- Management Ratios
(III) Review of General organisation efficiency/effectiveness KPI’s
- OPEX as % Service Revenue
- Total Employment Costs as % OPEX
- Total Employment Costs as % Service Revenue
- Distribution of Employment Costs across the organisation
- Opco Sourcing model: In house versus outsourcing
…..Narrowed down from a list of thousands !
(IV) Completion of the overall Opco ‘Organisation health’ template
Organisation Effectiveness Review (OER) structure
NB: Employment Costs = Payroll, Contractors and Outsourced people costs
C3 – Company Confidential
6 December 2009
(I) The Organisation Design Review
C3 – Company Confidential
7 December 2009
2007 “Mature Market” Organisation Design Principles
Commercial
• Consumer and Enterprise Business Units will have full P&L accountability and report directly to the CEO
• Customer Operations should be a shared service function residing outside of CBU and EBU
• Online and all directly owned resources should report direct to the CEO
• Terminals should have dotted line into CBU with a solid line to Group Terminals and provide services across both CBU/ EBU
• Brand lead should either sit as direct report to CEO or CBU
Technology
• Hub CTO has a dotted line into CEO with a solid line into the Group CTO, Spoke CTO has a dotted line into CEO with a solid
line into Hub CTO
Support Functions
• Corporate Affairs and Legal and Regulatory should be stand alone functions reporting to the CEO
• A combined Strategy, Wholesale and Business Improvement Function should exist as a single unit reporting to the CEO
• Where the CEO has a large span of control, the Strategy, Wholesale and BI function could be combined as a single unit with
Legal, Regulatory and FRS
• The HR function should hold responsibility for Internal Communications, Health Safety & Wellbeing, and Property
• Finance should have dotted line responsibility for Internal Audit and SCM with a solid line to Group SCM/Audit
General
• For every group programme, there must be an identifiable single contact within the Local Market organisation reporting directly
into a Local Market SLT member e.g. CVM,
C3 – Company Confidential
8 December 2009
2007 ‘Mature Market’ Management Team OD principles
CEO
CBU
Customer
Operations
Strategy and
Wholesale
HRD CTO CFO
EBU
Legal and
Regulatory
Corporate
Affairs
CTO (Hub/Spoke
Europe CEO
• Strategy
• Wholesale/
MVNO
• Business
Improvement
• HR
• Internal
Comms
• Property
• HS&W
• Network
• IS
• Decision
Support
• Finance
Operations
• Customer
Operations
• Customer
Value
Management
• Commercial
Law
• Regulatory
• FRS
• External
Comms
• CSR
• P+L for Cons
business
• Cons product
roadmap
• Go to market
marketing
• Cons sales
channels (retail
etc.)
• Brand and
Customer
Experience
• P+L for Ent
business
• Ent product
roadmap
• Go to market
marketing
• Ent sales
channels
• VIS
• Terminals
• Internal Audit
• SCM
Solid line reporting
into Group
Online
• Online
• VIS if not
CBU
C3 – Company Confidential
9 December 2009
(II) The Management Organisation Review
- Local Market Management Spans and Layers
- Management Ratios
C3 – Company Confidential
10 December 2009
Vodafone Management Spans and layers policy guidelines
c.5%
c.7%
c.30%
Banding Ratios
(A-F Band roles as %of
total roles. 5-7% target)
6 layers
7 layers
6 layers
Management Layers
(maximum no. inc. CEO)
No “one on one” or “two on one” reporting
Target = 10
Min = 8 Max 15
Target = 8
Min = 6 Max =10
Target = 6
Min = 4 Max = 8
Management Spans
(Average span of
control)
Commercial and
Customer Operations
Technology
Governance/Support
Functions
No A-D single contributors, E Band by exception
Single Contributors
Generic principles
C3 – Company Confidential
11 December 2009
Management ‘Layers’ by function: Europe large markets
Layers: Observations
• Technology: Opco’s A and B have 7 layers, against 6 in Opco’s D and C. Main driver for a 7th layer is the number of FTEs
in the area.
• Consumer: Opco’s A, B, C have reduced one layer. 7th layer in Opco D associated to the high number of own shops.
• Business: Opco D the only country with 7 layers, plan in place to adhere layers to the target, upon full integration of a
recent acquisition.
• Customer Operations: plans to reduce 7th layer in Opco D (Enterprise Customer Services) by June 2011.
• Support: in general, Support Functions have 5 layers. Finance Planning and Control generates a 6th layer in Finance. 7th
layer in Opco B located in HR, under the Training Unit.
BandA-F
2009
BandA-F
2010
2009 2010 2009 2010 2009 2010 2009 2010 2009 2010
Germany 5.6% 5.3% 7 7 6 6 6 6 6 6 6 6
Italy 7.0% 6.9% 7 7 7 6 7 6 7 6 6 7
Spain 11.3% 11.0% 6 6 7 6 6 6 7 6 6 6
UK 4.8% 4.6% 8 6 8 7 8 7 8 7 8 6
A-F%andLayers Support
Technology
Commercial
Consumer
Commercial
Business
Customer
Operations
Opco A
Opco B
Opco C
Opco D
C3 – Company Confidential
12 December 2009
Management ‘spans’ by function: Europe large markets
Spans: Observations
• Average Manager Span within lean organisation guidelines for all large local markets
• All improved average manager spans since OER Nov09 with the exception of Opco C with a slight decrease
• Remarkable improvement in Opco D previously under guidelines in several areas
• Outstanding improvement in Opco A having reduced significantly the population of managers in bands F and G in Technology,
Consumer and Customer Operations.
Overall 2009 Overall 2010 2009 2010 2009 2010 2009 2010 2009 2010 2009 2010
Germany 7.6 12.3 5.8 10.6 7.9 15.9 14.5 9.8 6.1 17.7 7.1 6.5
Italy 8.0 8.8 7.5 7.5 6.0 6.0 4.9 6.8 13.1 14.6 4.3 5.4
Spain 8.1 8.0 8.3 8.2 10.9 11.3 8.1 7.8 9.3 9.2 4.6 5.2
UK 6.1 8.3 4.5 6.0 6.1 10.5 5.9 7.1 8.3 9.2 3.6 4.3
AverageSpan Support
Technology
Commercial
Consumer
Commercial
Business
Customer
Operations
Opco A
Opco B
Opco C
Opco D
C3 – Company Confidential
13 December 2009
Management ratios as % workforce: all Europe markets
Notes:
• Includes verticals
A-F Distribution
94.7% 93.1%
89.1%
95.4% 94.2%
90.0% 91.7% 90.3%
93.9% 95.5% 92.9% 94.6% 93.8% 90.7%
5.3% 6.9%
10.9%
4.6% 5.8%
10.0% 8.3% 9.7%
6.1% 4.5% 7.1% 5.4% 6.2% 9.3%
60.00%
65.00%
70.00%
75.00%
80.00%
85.00%
90.00%
95.00%
100.00%
Germany Italy Spain UK Greece Ireland Netherlands Portugal Turkey Czech Hungary Romania Albania Malta
Staff as % of workforce A-F as % of workforce
Large Markets
• Highest percentage of A-F population in Opco C with 10,9%, lowest in Opco D with 4.6%
• E band: highest number in Opco B with 141, lowest in Opco D with 76
• F Band: highest number in Opco A with 489, lowest in Opco D with 307
Medium Markets
• Highest percentage of A-F population in Opco F with 10,0%, lowest in Opco J with 4,5%
• E band: highest number in Opco L with 44, lowest in Opco F with 25
• F Band: highest number in Opco G with 179, lowest in Opco K with 58
Opco
A
Opco
B
Opco
C
Opco
D
Opco
E
Opco F Opco
G
Opco
H
Opco I Opco J Opco
K
Opco
L
Opco
M
Opco
N
…target range 5-6% but sourcing model impacts
C3 – Company Confidential
14 December 2009
Management ratios: all Europe markets shown another way…
Notes:
• Includes verticals
SLT Distribution
0.11%
0.14%
0.25%
0.11%
0.29%
0.51%
0.38% 0.39%
0.25%
0.18%
0.47%
0.15%
0.23%
0.32%
0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
Germany Italy Spain UK Greece Ireland Netherlands Portugal Turkey Czech Hungary Romania Albania Malta
SLT as % of workforce Average
12 11
11
9
8
6
10 6
7
5
6
6
1
SLT Population = 99
1
Band F Distribution
4.3%
4.9%
8.3%
3.6%
4.3%
7.3%
6.8%
7.4%
4.5%
3.3%
4.5% 4.1%
4.6%
7.4%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
Germany Italy Spain UK Greece Ireland Netherlands P
ortugal Turkey Czech Hungary Romania Albania Malta
Band F Distribution Average
SLT Population = 2497
489
375
369
307
105
84 179
114
126
89
58 159 20
23
Band E Distribution
0.90%
1.84%
2.44%
0.89%
1.20%
2.18%
1.14%
1.95%
1.39%
1.10%
2.17%
1.11%
1.37%
1.61%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
5.00%
Germany Italy Spain UK Greece Ireland Netherlands Portugal Turkey Czech Hungary Romania Albania Malta
Band E as % of Workforce Average
Band E Population = 693
102
141
109
76 28 25 30
30 39 30
28
44 6 5
F
Opco N
Opco M
Opco L
Opco K
Opco J
Opco I
Opco H
Opco G
Opco F
Opco E
Opco D
Opco C
Opco B
Opco A
Opco N
Opco M
Opco L
Opco K
Opco J
Opco I
Opco H
Opco G
Opco F
Opco E
Opco D
Opco C
Opco B
Opco A
Opco N
Opco M
Opco L
Opco K
Opco J
Opco I
Opco H
Opco G
Opco F
Opco E
Opco D
Opco C
Opco B
Opco A
C3 – Company Confidential
15 December 2009
(III) General ‘Organisation efficiency’ KPI’s
- OPEX as % Service Revenue
- Employment Costs as % OPEX
- Employment Costs as % service Revenue
- Distribution of Employment Costs
- Opco Sourcing model
C3 – Company Confidential
16 December 2009
Opex as % of Service Revenue
• Large markets: all keep a stable ratio around 20%.
• Medium markets: in the case of Opco’s E, J and K, percentage around 30% due to a significant decrease in Service
Revenues. Opco I is in expansion phase with high expenditures in network and commercial. Opco G best performer, has been
able to adequate cost structure while improve revenues significantly.
Op Ex % of Service Revenue
20.1% 20.1% 20.5% 20.8%
31.2%
26.2%
18.9%
24.1%
32.8%
30.5%
29.2%
24.8% 24.3%
26.2%
22.3%
20.6% 20.2%
22.9%
29.6%
25.5%
19.6%
25.1%
36.5%
27.9%
28.8%
23.3%
21.2%
26.2%
0.0%
10.0%
20.0%
30.0%
40.0%
5+7 FY11 Actual FY10
C3 – Company Confidential
17 December 2009
Employment Costs as % of OPEX
Overall Europe average of EC as % OPEX 45% driven by predominantly by Opco A ratio
• Large markets: High correlation with EC as % SR
• Medium markets: Opco’s E and I low. Opco’s G, H, J and K over 40%, the first two decreasing and the last two increasing
against YE09/10
Employment Costs % of Op Ex
54.8%
42.1%
40.6%
45.0%
33.4%
38.9%
41.3%
43.7%
29.3%
42.2% 41.1%
35.4%
19.1%
47.5%
43.9%
47.2%
27.8%
49.2%
18.9%
33.6%
40.8%
39.4%
39.5%
30.7%
44.5%
40.6%
42.0%
52.5%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
5+7 FY11 Actual FY10
C3 – Company Confidential
18 December 2009
Employment Cost as % of Service Revenue by Opco
Employments Costs as % of Service Revenue 9.2%
• Large markets: Scale typically helps. Opco D and Opco A highest reduction against YE09-10 (0,8% and 0,7% respectively)
• Medium markets: Opco G best performing with 0,9% reduction. Opco’s J,K, and N worst performing. Deterioration in Opco’s J,
E, L, and K.
Employment Costs % of Service Revenue
8.3%
9.4%
10.4%
10.8%
8.3%
9.4% 9.6%
12.9%
12.0%
8.8%
4.6%
12.4%
11.7%
10.2%
9.2%
9.9% 10.2%
12.9%
11.0%
8.5% 8.2%
9.1%
11.2%
4.0%
11.7%
7.8%
11.0%
8.6%
-
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
5+7 FY11 Actual FY10
C3 – Company Confidential
19 December 2009
EC as a % SR excluding Sales and Distribution Costs
• Large markets: overall relative performance similar but Opco A and Opco D close the gap with Opco B and Opco C significantly
• Medium markets: Opco’s J and K closer to other medium Opco’s. Opco H increases gap with the other medium.
Employment Costs % of Service Revenue (Excluding Sales & Distribution)
8.5%
7.4%
6.5% 6.7%
7.9%
7.3%
8.8%
5.9%
8.7%
9.8% 9.8%
6.0%
3.9%
10.5%
8.9%
7.6%
6.5%
7.2% 7.0%
7.8%
9.4%
6.4%
9.2%
8.4%
9.7%
5.2%
3.5%
10.8%
-
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
Employee cost (excl S&D) % Service Revenue 5+7 FY11 Employee cost (excl S&D) % Service Revenue Actual FY10
C3 – Company Confidential
20 December 2009
Distribution of Employment Costs
Overall Europe balance driving future targets…
• Commercial – 59.9%
• Technology – 28.8%
• Support Functions – 11.3%....
• Large markets:
- Opco’s C, D better overall profiles than Opco’s A, B
• Medium markets:
- Technology costs in Opco’s I and K % high
- Support function costs Opco’s I, E and K high.
Commercial Employment Costs % of Total Employment Costs
56.9%
59.8%
66.8%
62.7%
51.7%
57.7%
59.8%
52.9%
33.3%
56.5%
43.1%
59.9%
41.9%
45.3%
56.7%
59.5%
69.9%
67.9%
52.1%
49.6%
60.5%
49.7%
32.9%
53.8%
40.7%
61.5%
40.6%
43.2%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
5+7 FY11 Actual FY10
Technology Employment Costs % Total Employment Costs
32.3%
27.6%
21.2% 21.7%
27.2% 26.9% 26.1%
28.1%
47.5%
29.1%
37.1%
25.7%
28.8% 28.9%
31.7%
26.7%
20.0%
24.6%
27.4%
34.4%
24.8%
26.1%
47.0%
31.9%
39.8%
24.8%
33.0%
30.1%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
55.0%
5+7 FY11 Actual FY10
Support Function Employment Costs % of Total Employment Costs
9.0% 9.5% 9.3%
12.7%
16.7%
13.6%
11.6%
14.9%
17.2%
12.6%
16.6%
11.9%
26.8%
22.8%
9.8%
11.4%
7.5%
4.6%
16.3%
14.4%
12.5%
20.6%
17.6%
12.5%
17.0%
12.1%
23.7%
24.3%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
5+7 FY11 Actual FY10
C3 – Company Confidential
21 December 2009
Distribution of Employment costs shown another way…
*
Local Employment Costs Distribution 5+7 FY11 (£m)
-
72
44
128
2
19
4
13
13
38
47
53
44
489
41
56
377
82
36
287
278
-
154
63
163
2
17
2
16
10
26
25
28
23
277
17
26
174
36
16
99
88
11
50
23
43
2
7
2
-
5
13
15
15
10
77
11
13
60
16
7
58
39
0
16
3
5
0
1
0
-
-
2
4
4
1
16
3
2
20
3
2
13
11
0% 25% 50% 75% 100%
Opco O
Opco P
Opco I
Opco Q
Opco M
Opco K
Opco N
Opco R
Opco S
Opco T
Opco E
Opco H
Opco J
Opco A
Egypt
Opco F
Opco B
Opco G
Opco L
Opco D
Opco C
Commercial Technology Support Functions Share Based Payments
C3 – Company Confidential
22 December 2009
Opco Sourcing models
Overall 22.3% of Vodafone Europe Employment Costs are outsourced
• Large markets: strong correlation between extent of outsourcing and overall EC performance
• Medium markets: large variation in sourcing models driven by maturity of outsourcing options.
Insourcing / Outsourcing
87.2%
70.9%
56.6%
73.3%
95.9%
91.6%
84.9%
65.0%
87.8%
91.6%
84.6%
99.7%
92.0%
96.5%
12.8%
29.1%
43.4%
26.7%
4.1%
8.4%
15.1%
35.0%
12.2%
8.4%
15.4%
8.0%
3.5%
0.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
5+7 FY11 Insourced 5+7 FY11 Outsourced
C3 – Company Confidential
(IV) The Local Market ‘Health assessment’ template
C3 – Company Confidential
24 December 2009
Example: Local Market “Health Assessment” template:
Opco A
Strengths
Weaknesses
11/12 Budget Considerations
• Continue traction on EC savings to achieve another reduction of c. ?m by
YE 11/12
• Explore and define actions to target the internal FTE number to ? by YE
11/12
• Still the highest Employment Costs as % Service Revenue of
the large markets at 11.0%, although 0,7% reduction 5+7 vs YE10
• Employment costs as % Opex increased in 2.7% 5+7 vs YE10
• Distribution of Employment Cost lowest Commercial focus and
highest Technology focus of the big four
• Still further FTE efficiency opportunities
• EC and FTE’s in Finance and HR still high
• Technology still looks heavy
• Customer Operations costs still high. 100% outbound
and 75% inbound calls outsourced, but still 3,650 internal
FTE’s
• Organisation Model broadly aligned to the ‘mature market OD
principles’
• On track to deliver 10/11 Employment cost reduction target
• On track to deliver FTE reduction target
• Field Maintenance outsourcing completed
• 100 civil servants transferred out of the company
• Forced/managed attrition programme on track
• Fixed Line integration brought significant management cost
savings:
• Management A-F is now 5.3% of population
• Reduction of 110 band A-F since last OER exercise
• Good progress on spans and layers
10.7
8.7
32.4
56.7
51.6
9.0
11.7
22.6
5+7 FC
09/10
Employment Cost reduction
leads to higher overall efficiency
11.0
11.2
11.7
Employment cost as % of Service Revenue
12.1
9.7
31.7
56.5
52.1
9.1
22.4
YE 09/10
12.8
9.0
32.3
56.9
54.8
8.5
20.1
5+7 FC
57.6
Commercial employment cost as % of overall
Employment cost
9.3
Support function employment cost as % of overall
Employment cost
31.2
Technology employment cost as % of overall
Employment cost
Increased level of outsourcing
due to Field Service outsourcing
12.5
Level of Outsourcing (outsource opex as % of
total employment cost)
- Tech
- Comm
- Staff
Disproportionately high total
OPEX reduction
54.5
Employment cost as % of OpEx
Impact of EC reduction mainly in
non S&D function
8.5
Employment cost (excluding S&D) as % of SR
Overall significant OPEX
reduction
20.5
OpEx as % of Service Revenue
Comments
DB 10/11
10.7
8.7
32.4
56.7
51.6
9.0
11.7
22.6
5+7 FC
09/10
Employment Cost reduction
leads to higher overall efficiency
11.0
11.2
11.7
Employment cost as % of Service Revenue
12.1
9.7
31.7
56.5
52.1
9.1
22.4
YE 09/10
12.8
9.0
32.3
56.9
54.8
8.5
20.1
5+7 FC
57.6
Commercial employment cost as % of overall
Employment cost
9.3
Support function employment cost as % of overall
Employment cost
31.2
Technology employment cost as % of overall
Employment cost
Increased level of outsourcing
due to Field Service outsourcing
12.5
Level of Outsourcing (outsource opex as % of
total employment cost)
- Tech
- Comm
- Staff
Disproportionately high total
OPEX reduction
54.5
Employment cost as % of OpEx
Impact of EC reduction mainly in
non S&D function
8.5
Employment cost (excluding S&D) as % of SR
Overall significant OPEX
reduction
20.5
OpEx as % of Service Revenue
Comments
DB 10/11
Internal FTE evolution (WD included)
12,409 12,247
11,788
11,443
11,177
10,500
11,500
12,500
13,500
FY10 5+7F YE10 DB10/11 Oct10 Act FY11 5+7F
C3 – Company Confidential
3. So how does the overall process work ?
C3 – Company Confidential
26 December 2009
Organisation Effectiveness Review: the overall process
PHASE 1 PHASE 2 PHASE 3
“Data collection
and analysis”
“Data review and
action planning”
“Baking targets into
budgets and People
Plans”
OPCO ‘OER’
TEMPLATES
COMPLETED
OPCO OER’S (x14)
Europe CEO / HRD
with Opco CEO / HRD
“DB” ANNUAL
BUDGET
CREATION
 OD alignment
 Review KPI’s
 Agree action planning
 “Initial” EC targets inserted in
Opco pre- budget guidance
 Opco DB submissions (including
EC and FTE targets) reviewed and
approved
REGIONAL
CONSOLIDATION
OF OPCO OER DATA
GROUP CEO OER
Group CEO / HRD
With Europe CEO/ HRD
OPCO ANNUAL
PEOPLE
PLANNING
 KPI analysis with
Europe wide results
transparency
 Visibility of Opco actions
 Regional / global actions
 Establish “Initial” DB
employment cost targets
 OER actions baked into
overall Opco “People Plans”
within the “Organisation and
Change touch point”
OCTOBER - DECEMBER JANUARY- MARCH
C3 – Company Confidential
4. OER outcomes to date…
C3 – Company Confidential
28 December 2009
Qualitative benefits so far…
• Drives alignment to the Vodafone OD Principles
• Eliminating organisational complexity
• Clearer line of sight between Vodafone Group organisation and the
Operating Companies
• Provides internal reference point for OE benchmarking and OD
practice sharing which is enabling efficiency improvement.
• Enables intelligent OE target setting rather than ‘FTE focused’
targets
• Provides a platform for HR to drive the OD and organisational
efficiency agenda.
• Positive effect on line management mindset on organisational
efficiency
C3 – Company Confidential
29 December 2009
Quantitative benefits so far…
• Annual employment costs reduced by c. £275m over 2 years
• Employment Costs as a % of Service Revenue improved from 10.1% to 9.2%
• FTE’s reduced by 12%
Employment costs and FTEs
Management efficiency gains
• Management to workforce ratio improved by 1.5% to 6.2%
• Layers: 5/6 layers now the norm from CEO to frontline staff
• Spans: Almost complete compliance against our span guidelines
• Single contributors: All A-E Band single contributors eliminated
C3 – Company Confidential
5. Key learnings…
C3 – Company Confidential
31 December 2009
Key learnings…
• Gaining Group CEO advocacy really helped !
• Opco Comparability drives tool ‘usefulness’
• Results transparency drives best practice…avoiding judgements a key enabler
• Tool development
• Fewer more impactful measures
• Inclusive approach to tool development
• Institutionalise the process
• Must be linked to business outcomes and consequences
• HR capability key and develops with experience/depth of knowledge
...as does that of the line managers and their HR input/support expectations !
• The process provokes questions and inevitably further OD interventions
e.g. Outsourcing review, Support Functions structure review, COP’s role expansion ?
C3 – Company Confidential
Questions/discussion…

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Managing-Organisation-Effectiveness-within-Vodafone-Europe-Paul-Chesworth.ppt

  • 1. C3 – Company Confidential Managing Organisation Effectiveness within Vodafone Europe The ‘Organisation Efficiency Review’ CRF Presentation 2 March 2011
  • 2. C3 – Company Confidential 2 December 2009 Overview 1. Vodafone Context - The origins of the ‘Organisation Effectiveness Review’ (OER) 2. The ‘OER’ structure (I) Review against the Vodafone Organisation Design principles (II) Management efficiency KPI’s (III) General ‘Organisation efficiency’ KPI’s (IV) The Opco ‘Organisation health template’ 3. So how does the overall process work ? 4. Benefits so far 5. Key learnings
  • 3. C3 – Company Confidential 3 December 2009 Vodafone in context…  Established in 1985, now Global leader in mobile telecommunications - c.£45bn annual service revenue - c.35% operating profit - c.90,000 global workforce  Global footprint split into 2 Regions:  Emerging Markets Region: India, South Africa, Egypt, Australia, NZ  Europe Region: Still represents c.75% of global revenue/assets  The VF Europe Region comprises 14 Operating Companies in national markets across Central and Western Europe. The ‘big four’: UK, Germany, Italy, Spain (SR £5-7bn) W Europe Medium: Portugal, Ireland, NL, Greece (SR c.£1bn) E Europe Medium: Turkey (£3bn) Czech, Hungary, Rumania (£600m-1bn) Small: Malta, Albania ( £300m)
  • 4. C3 – Company Confidential 4 December 2009 The origins of the ‘Organisation Efficiency Review’  Europe now a very mature market still in recession - Mobile telco market reduced by c.10% over past 3 years - Vodafone Service Revenue reduced in line, leading to a strong focus on Operating Expenditure to sustain profitability  Employment cost typically represents c.40% of overall OPEX - Initially headcount/FTE’s became the classic target, but unsophisticated and unfair, given our varying opco sourcing models  Led to the creation of the OER process, the aim of which was to; (i) Evaluate all Europe opcos against a common suite of organisation efficiency/effectiveness indicators (ii) Establish relative internal best practice and give it visibility (iii)Create organisation efficiency targets/actions bespoke to each opco to drive year on year operational efficiency improvement -
  • 5. C3 – Company Confidential 5 December 2009 (I) Organisation design review - Review Opco structure against the ’mature market OD principles’ (II) Review of management organisation efficiency - Opco Management Spans and Layers - Management Ratios (III) Review of General organisation efficiency/effectiveness KPI’s - OPEX as % Service Revenue - Total Employment Costs as % OPEX - Total Employment Costs as % Service Revenue - Distribution of Employment Costs across the organisation - Opco Sourcing model: In house versus outsourcing …..Narrowed down from a list of thousands ! (IV) Completion of the overall Opco ‘Organisation health’ template Organisation Effectiveness Review (OER) structure NB: Employment Costs = Payroll, Contractors and Outsourced people costs
  • 6. C3 – Company Confidential 6 December 2009 (I) The Organisation Design Review
  • 7. C3 – Company Confidential 7 December 2009 2007 “Mature Market” Organisation Design Principles Commercial • Consumer and Enterprise Business Units will have full P&L accountability and report directly to the CEO • Customer Operations should be a shared service function residing outside of CBU and EBU • Online and all directly owned resources should report direct to the CEO • Terminals should have dotted line into CBU with a solid line to Group Terminals and provide services across both CBU/ EBU • Brand lead should either sit as direct report to CEO or CBU Technology • Hub CTO has a dotted line into CEO with a solid line into the Group CTO, Spoke CTO has a dotted line into CEO with a solid line into Hub CTO Support Functions • Corporate Affairs and Legal and Regulatory should be stand alone functions reporting to the CEO • A combined Strategy, Wholesale and Business Improvement Function should exist as a single unit reporting to the CEO • Where the CEO has a large span of control, the Strategy, Wholesale and BI function could be combined as a single unit with Legal, Regulatory and FRS • The HR function should hold responsibility for Internal Communications, Health Safety & Wellbeing, and Property • Finance should have dotted line responsibility for Internal Audit and SCM with a solid line to Group SCM/Audit General • For every group programme, there must be an identifiable single contact within the Local Market organisation reporting directly into a Local Market SLT member e.g. CVM,
  • 8. C3 – Company Confidential 8 December 2009 2007 ‘Mature Market’ Management Team OD principles CEO CBU Customer Operations Strategy and Wholesale HRD CTO CFO EBU Legal and Regulatory Corporate Affairs CTO (Hub/Spoke Europe CEO • Strategy • Wholesale/ MVNO • Business Improvement • HR • Internal Comms • Property • HS&W • Network • IS • Decision Support • Finance Operations • Customer Operations • Customer Value Management • Commercial Law • Regulatory • FRS • External Comms • CSR • P+L for Cons business • Cons product roadmap • Go to market marketing • Cons sales channels (retail etc.) • Brand and Customer Experience • P+L for Ent business • Ent product roadmap • Go to market marketing • Ent sales channels • VIS • Terminals • Internal Audit • SCM Solid line reporting into Group Online • Online • VIS if not CBU
  • 9. C3 – Company Confidential 9 December 2009 (II) The Management Organisation Review - Local Market Management Spans and Layers - Management Ratios
  • 10. C3 – Company Confidential 10 December 2009 Vodafone Management Spans and layers policy guidelines c.5% c.7% c.30% Banding Ratios (A-F Band roles as %of total roles. 5-7% target) 6 layers 7 layers 6 layers Management Layers (maximum no. inc. CEO) No “one on one” or “two on one” reporting Target = 10 Min = 8 Max 15 Target = 8 Min = 6 Max =10 Target = 6 Min = 4 Max = 8 Management Spans (Average span of control) Commercial and Customer Operations Technology Governance/Support Functions No A-D single contributors, E Band by exception Single Contributors Generic principles
  • 11. C3 – Company Confidential 11 December 2009 Management ‘Layers’ by function: Europe large markets Layers: Observations • Technology: Opco’s A and B have 7 layers, against 6 in Opco’s D and C. Main driver for a 7th layer is the number of FTEs in the area. • Consumer: Opco’s A, B, C have reduced one layer. 7th layer in Opco D associated to the high number of own shops. • Business: Opco D the only country with 7 layers, plan in place to adhere layers to the target, upon full integration of a recent acquisition. • Customer Operations: plans to reduce 7th layer in Opco D (Enterprise Customer Services) by June 2011. • Support: in general, Support Functions have 5 layers. Finance Planning and Control generates a 6th layer in Finance. 7th layer in Opco B located in HR, under the Training Unit. BandA-F 2009 BandA-F 2010 2009 2010 2009 2010 2009 2010 2009 2010 2009 2010 Germany 5.6% 5.3% 7 7 6 6 6 6 6 6 6 6 Italy 7.0% 6.9% 7 7 7 6 7 6 7 6 6 7 Spain 11.3% 11.0% 6 6 7 6 6 6 7 6 6 6 UK 4.8% 4.6% 8 6 8 7 8 7 8 7 8 6 A-F%andLayers Support Technology Commercial Consumer Commercial Business Customer Operations Opco A Opco B Opco C Opco D
  • 12. C3 – Company Confidential 12 December 2009 Management ‘spans’ by function: Europe large markets Spans: Observations • Average Manager Span within lean organisation guidelines for all large local markets • All improved average manager spans since OER Nov09 with the exception of Opco C with a slight decrease • Remarkable improvement in Opco D previously under guidelines in several areas • Outstanding improvement in Opco A having reduced significantly the population of managers in bands F and G in Technology, Consumer and Customer Operations. Overall 2009 Overall 2010 2009 2010 2009 2010 2009 2010 2009 2010 2009 2010 Germany 7.6 12.3 5.8 10.6 7.9 15.9 14.5 9.8 6.1 17.7 7.1 6.5 Italy 8.0 8.8 7.5 7.5 6.0 6.0 4.9 6.8 13.1 14.6 4.3 5.4 Spain 8.1 8.0 8.3 8.2 10.9 11.3 8.1 7.8 9.3 9.2 4.6 5.2 UK 6.1 8.3 4.5 6.0 6.1 10.5 5.9 7.1 8.3 9.2 3.6 4.3 AverageSpan Support Technology Commercial Consumer Commercial Business Customer Operations Opco A Opco B Opco C Opco D
  • 13. C3 – Company Confidential 13 December 2009 Management ratios as % workforce: all Europe markets Notes: • Includes verticals A-F Distribution 94.7% 93.1% 89.1% 95.4% 94.2% 90.0% 91.7% 90.3% 93.9% 95.5% 92.9% 94.6% 93.8% 90.7% 5.3% 6.9% 10.9% 4.6% 5.8% 10.0% 8.3% 9.7% 6.1% 4.5% 7.1% 5.4% 6.2% 9.3% 60.00% 65.00% 70.00% 75.00% 80.00% 85.00% 90.00% 95.00% 100.00% Germany Italy Spain UK Greece Ireland Netherlands Portugal Turkey Czech Hungary Romania Albania Malta Staff as % of workforce A-F as % of workforce Large Markets • Highest percentage of A-F population in Opco C with 10,9%, lowest in Opco D with 4.6% • E band: highest number in Opco B with 141, lowest in Opco D with 76 • F Band: highest number in Opco A with 489, lowest in Opco D with 307 Medium Markets • Highest percentage of A-F population in Opco F with 10,0%, lowest in Opco J with 4,5% • E band: highest number in Opco L with 44, lowest in Opco F with 25 • F Band: highest number in Opco G with 179, lowest in Opco K with 58 Opco A Opco B Opco C Opco D Opco E Opco F Opco G Opco H Opco I Opco J Opco K Opco L Opco M Opco N …target range 5-6% but sourcing model impacts
  • 14. C3 – Company Confidential 14 December 2009 Management ratios: all Europe markets shown another way… Notes: • Includes verticals SLT Distribution 0.11% 0.14% 0.25% 0.11% 0.29% 0.51% 0.38% 0.39% 0.25% 0.18% 0.47% 0.15% 0.23% 0.32% 0.00% 0.10% 0.20% 0.30% 0.40% 0.50% 0.60% 0.70% Germany Italy Spain UK Greece Ireland Netherlands Portugal Turkey Czech Hungary Romania Albania Malta SLT as % of workforce Average 12 11 11 9 8 6 10 6 7 5 6 6 1 SLT Population = 99 1 Band F Distribution 4.3% 4.9% 8.3% 3.6% 4.3% 7.3% 6.8% 7.4% 4.5% 3.3% 4.5% 4.1% 4.6% 7.4% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% Germany Italy Spain UK Greece Ireland Netherlands P ortugal Turkey Czech Hungary Romania Albania Malta Band F Distribution Average SLT Population = 2497 489 375 369 307 105 84 179 114 126 89 58 159 20 23 Band E Distribution 0.90% 1.84% 2.44% 0.89% 1.20% 2.18% 1.14% 1.95% 1.39% 1.10% 2.17% 1.11% 1.37% 1.61% 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% 5.00% Germany Italy Spain UK Greece Ireland Netherlands Portugal Turkey Czech Hungary Romania Albania Malta Band E as % of Workforce Average Band E Population = 693 102 141 109 76 28 25 30 30 39 30 28 44 6 5 F Opco N Opco M Opco L Opco K Opco J Opco I Opco H Opco G Opco F Opco E Opco D Opco C Opco B Opco A Opco N Opco M Opco L Opco K Opco J Opco I Opco H Opco G Opco F Opco E Opco D Opco C Opco B Opco A Opco N Opco M Opco L Opco K Opco J Opco I Opco H Opco G Opco F Opco E Opco D Opco C Opco B Opco A
  • 15. C3 – Company Confidential 15 December 2009 (III) General ‘Organisation efficiency’ KPI’s - OPEX as % Service Revenue - Employment Costs as % OPEX - Employment Costs as % service Revenue - Distribution of Employment Costs - Opco Sourcing model
  • 16. C3 – Company Confidential 16 December 2009 Opex as % of Service Revenue • Large markets: all keep a stable ratio around 20%. • Medium markets: in the case of Opco’s E, J and K, percentage around 30% due to a significant decrease in Service Revenues. Opco I is in expansion phase with high expenditures in network and commercial. Opco G best performer, has been able to adequate cost structure while improve revenues significantly. Op Ex % of Service Revenue 20.1% 20.1% 20.5% 20.8% 31.2% 26.2% 18.9% 24.1% 32.8% 30.5% 29.2% 24.8% 24.3% 26.2% 22.3% 20.6% 20.2% 22.9% 29.6% 25.5% 19.6% 25.1% 36.5% 27.9% 28.8% 23.3% 21.2% 26.2% 0.0% 10.0% 20.0% 30.0% 40.0% 5+7 FY11 Actual FY10
  • 17. C3 – Company Confidential 17 December 2009 Employment Costs as % of OPEX Overall Europe average of EC as % OPEX 45% driven by predominantly by Opco A ratio • Large markets: High correlation with EC as % SR • Medium markets: Opco’s E and I low. Opco’s G, H, J and K over 40%, the first two decreasing and the last two increasing against YE09/10 Employment Costs % of Op Ex 54.8% 42.1% 40.6% 45.0% 33.4% 38.9% 41.3% 43.7% 29.3% 42.2% 41.1% 35.4% 19.1% 47.5% 43.9% 47.2% 27.8% 49.2% 18.9% 33.6% 40.8% 39.4% 39.5% 30.7% 44.5% 40.6% 42.0% 52.5% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 5+7 FY11 Actual FY10
  • 18. C3 – Company Confidential 18 December 2009 Employment Cost as % of Service Revenue by Opco Employments Costs as % of Service Revenue 9.2% • Large markets: Scale typically helps. Opco D and Opco A highest reduction against YE09-10 (0,8% and 0,7% respectively) • Medium markets: Opco G best performing with 0,9% reduction. Opco’s J,K, and N worst performing. Deterioration in Opco’s J, E, L, and K. Employment Costs % of Service Revenue 8.3% 9.4% 10.4% 10.8% 8.3% 9.4% 9.6% 12.9% 12.0% 8.8% 4.6% 12.4% 11.7% 10.2% 9.2% 9.9% 10.2% 12.9% 11.0% 8.5% 8.2% 9.1% 11.2% 4.0% 11.7% 7.8% 11.0% 8.6% - 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 5+7 FY11 Actual FY10
  • 19. C3 – Company Confidential 19 December 2009 EC as a % SR excluding Sales and Distribution Costs • Large markets: overall relative performance similar but Opco A and Opco D close the gap with Opco B and Opco C significantly • Medium markets: Opco’s J and K closer to other medium Opco’s. Opco H increases gap with the other medium. Employment Costs % of Service Revenue (Excluding Sales & Distribution) 8.5% 7.4% 6.5% 6.7% 7.9% 7.3% 8.8% 5.9% 8.7% 9.8% 9.8% 6.0% 3.9% 10.5% 8.9% 7.6% 6.5% 7.2% 7.0% 7.8% 9.4% 6.4% 9.2% 8.4% 9.7% 5.2% 3.5% 10.8% - 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% Employee cost (excl S&D) % Service Revenue 5+7 FY11 Employee cost (excl S&D) % Service Revenue Actual FY10
  • 20. C3 – Company Confidential 20 December 2009 Distribution of Employment Costs Overall Europe balance driving future targets… • Commercial – 59.9% • Technology – 28.8% • Support Functions – 11.3%.... • Large markets: - Opco’s C, D better overall profiles than Opco’s A, B • Medium markets: - Technology costs in Opco’s I and K % high - Support function costs Opco’s I, E and K high. Commercial Employment Costs % of Total Employment Costs 56.9% 59.8% 66.8% 62.7% 51.7% 57.7% 59.8% 52.9% 33.3% 56.5% 43.1% 59.9% 41.9% 45.3% 56.7% 59.5% 69.9% 67.9% 52.1% 49.6% 60.5% 49.7% 32.9% 53.8% 40.7% 61.5% 40.6% 43.2% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 5+7 FY11 Actual FY10 Technology Employment Costs % Total Employment Costs 32.3% 27.6% 21.2% 21.7% 27.2% 26.9% 26.1% 28.1% 47.5% 29.1% 37.1% 25.7% 28.8% 28.9% 31.7% 26.7% 20.0% 24.6% 27.4% 34.4% 24.8% 26.1% 47.0% 31.9% 39.8% 24.8% 33.0% 30.1% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 55.0% 5+7 FY11 Actual FY10 Support Function Employment Costs % of Total Employment Costs 9.0% 9.5% 9.3% 12.7% 16.7% 13.6% 11.6% 14.9% 17.2% 12.6% 16.6% 11.9% 26.8% 22.8% 9.8% 11.4% 7.5% 4.6% 16.3% 14.4% 12.5% 20.6% 17.6% 12.5% 17.0% 12.1% 23.7% 24.3% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 5+7 FY11 Actual FY10
  • 21. C3 – Company Confidential 21 December 2009 Distribution of Employment costs shown another way… * Local Employment Costs Distribution 5+7 FY11 (£m) - 72 44 128 2 19 4 13 13 38 47 53 44 489 41 56 377 82 36 287 278 - 154 63 163 2 17 2 16 10 26 25 28 23 277 17 26 174 36 16 99 88 11 50 23 43 2 7 2 - 5 13 15 15 10 77 11 13 60 16 7 58 39 0 16 3 5 0 1 0 - - 2 4 4 1 16 3 2 20 3 2 13 11 0% 25% 50% 75% 100% Opco O Opco P Opco I Opco Q Opco M Opco K Opco N Opco R Opco S Opco T Opco E Opco H Opco J Opco A Egypt Opco F Opco B Opco G Opco L Opco D Opco C Commercial Technology Support Functions Share Based Payments
  • 22. C3 – Company Confidential 22 December 2009 Opco Sourcing models Overall 22.3% of Vodafone Europe Employment Costs are outsourced • Large markets: strong correlation between extent of outsourcing and overall EC performance • Medium markets: large variation in sourcing models driven by maturity of outsourcing options. Insourcing / Outsourcing 87.2% 70.9% 56.6% 73.3% 95.9% 91.6% 84.9% 65.0% 87.8% 91.6% 84.6% 99.7% 92.0% 96.5% 12.8% 29.1% 43.4% 26.7% 4.1% 8.4% 15.1% 35.0% 12.2% 8.4% 15.4% 8.0% 3.5% 0.3% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% 5+7 FY11 Insourced 5+7 FY11 Outsourced
  • 23. C3 – Company Confidential (IV) The Local Market ‘Health assessment’ template
  • 24. C3 – Company Confidential 24 December 2009 Example: Local Market “Health Assessment” template: Opco A Strengths Weaknesses 11/12 Budget Considerations • Continue traction on EC savings to achieve another reduction of c. ?m by YE 11/12 • Explore and define actions to target the internal FTE number to ? by YE 11/12 • Still the highest Employment Costs as % Service Revenue of the large markets at 11.0%, although 0,7% reduction 5+7 vs YE10 • Employment costs as % Opex increased in 2.7% 5+7 vs YE10 • Distribution of Employment Cost lowest Commercial focus and highest Technology focus of the big four • Still further FTE efficiency opportunities • EC and FTE’s in Finance and HR still high • Technology still looks heavy • Customer Operations costs still high. 100% outbound and 75% inbound calls outsourced, but still 3,650 internal FTE’s • Organisation Model broadly aligned to the ‘mature market OD principles’ • On track to deliver 10/11 Employment cost reduction target • On track to deliver FTE reduction target • Field Maintenance outsourcing completed • 100 civil servants transferred out of the company • Forced/managed attrition programme on track • Fixed Line integration brought significant management cost savings: • Management A-F is now 5.3% of population • Reduction of 110 band A-F since last OER exercise • Good progress on spans and layers 10.7 8.7 32.4 56.7 51.6 9.0 11.7 22.6 5+7 FC 09/10 Employment Cost reduction leads to higher overall efficiency 11.0 11.2 11.7 Employment cost as % of Service Revenue 12.1 9.7 31.7 56.5 52.1 9.1 22.4 YE 09/10 12.8 9.0 32.3 56.9 54.8 8.5 20.1 5+7 FC 57.6 Commercial employment cost as % of overall Employment cost 9.3 Support function employment cost as % of overall Employment cost 31.2 Technology employment cost as % of overall Employment cost Increased level of outsourcing due to Field Service outsourcing 12.5 Level of Outsourcing (outsource opex as % of total employment cost) - Tech - Comm - Staff Disproportionately high total OPEX reduction 54.5 Employment cost as % of OpEx Impact of EC reduction mainly in non S&D function 8.5 Employment cost (excluding S&D) as % of SR Overall significant OPEX reduction 20.5 OpEx as % of Service Revenue Comments DB 10/11 10.7 8.7 32.4 56.7 51.6 9.0 11.7 22.6 5+7 FC 09/10 Employment Cost reduction leads to higher overall efficiency 11.0 11.2 11.7 Employment cost as % of Service Revenue 12.1 9.7 31.7 56.5 52.1 9.1 22.4 YE 09/10 12.8 9.0 32.3 56.9 54.8 8.5 20.1 5+7 FC 57.6 Commercial employment cost as % of overall Employment cost 9.3 Support function employment cost as % of overall Employment cost 31.2 Technology employment cost as % of overall Employment cost Increased level of outsourcing due to Field Service outsourcing 12.5 Level of Outsourcing (outsource opex as % of total employment cost) - Tech - Comm - Staff Disproportionately high total OPEX reduction 54.5 Employment cost as % of OpEx Impact of EC reduction mainly in non S&D function 8.5 Employment cost (excluding S&D) as % of SR Overall significant OPEX reduction 20.5 OpEx as % of Service Revenue Comments DB 10/11 Internal FTE evolution (WD included) 12,409 12,247 11,788 11,443 11,177 10,500 11,500 12,500 13,500 FY10 5+7F YE10 DB10/11 Oct10 Act FY11 5+7F
  • 25. C3 – Company Confidential 3. So how does the overall process work ?
  • 26. C3 – Company Confidential 26 December 2009 Organisation Effectiveness Review: the overall process PHASE 1 PHASE 2 PHASE 3 “Data collection and analysis” “Data review and action planning” “Baking targets into budgets and People Plans” OPCO ‘OER’ TEMPLATES COMPLETED OPCO OER’S (x14) Europe CEO / HRD with Opco CEO / HRD “DB” ANNUAL BUDGET CREATION  OD alignment  Review KPI’s  Agree action planning  “Initial” EC targets inserted in Opco pre- budget guidance  Opco DB submissions (including EC and FTE targets) reviewed and approved REGIONAL CONSOLIDATION OF OPCO OER DATA GROUP CEO OER Group CEO / HRD With Europe CEO/ HRD OPCO ANNUAL PEOPLE PLANNING  KPI analysis with Europe wide results transparency  Visibility of Opco actions  Regional / global actions  Establish “Initial” DB employment cost targets  OER actions baked into overall Opco “People Plans” within the “Organisation and Change touch point” OCTOBER - DECEMBER JANUARY- MARCH
  • 27. C3 – Company Confidential 4. OER outcomes to date…
  • 28. C3 – Company Confidential 28 December 2009 Qualitative benefits so far… • Drives alignment to the Vodafone OD Principles • Eliminating organisational complexity • Clearer line of sight between Vodafone Group organisation and the Operating Companies • Provides internal reference point for OE benchmarking and OD practice sharing which is enabling efficiency improvement. • Enables intelligent OE target setting rather than ‘FTE focused’ targets • Provides a platform for HR to drive the OD and organisational efficiency agenda. • Positive effect on line management mindset on organisational efficiency
  • 29. C3 – Company Confidential 29 December 2009 Quantitative benefits so far… • Annual employment costs reduced by c. £275m over 2 years • Employment Costs as a % of Service Revenue improved from 10.1% to 9.2% • FTE’s reduced by 12% Employment costs and FTEs Management efficiency gains • Management to workforce ratio improved by 1.5% to 6.2% • Layers: 5/6 layers now the norm from CEO to frontline staff • Spans: Almost complete compliance against our span guidelines • Single contributors: All A-E Band single contributors eliminated
  • 30. C3 – Company Confidential 5. Key learnings…
  • 31. C3 – Company Confidential 31 December 2009 Key learnings… • Gaining Group CEO advocacy really helped ! • Opco Comparability drives tool ‘usefulness’ • Results transparency drives best practice…avoiding judgements a key enabler • Tool development • Fewer more impactful measures • Inclusive approach to tool development • Institutionalise the process • Must be linked to business outcomes and consequences • HR capability key and develops with experience/depth of knowledge ...as does that of the line managers and their HR input/support expectations ! • The process provokes questions and inevitably further OD interventions e.g. Outsourcing review, Support Functions structure review, COP’s role expansion ?
  • 32. C3 – Company Confidential Questions/discussion…