SlideShare a Scribd company logo
1 of 65
Death of the Author
Usability Testing at HUGE

June 25, 2008




                            1
Life at an agency




                    2
feels like...




                3
or…




      4
or…




      5
The realities…




                 6
We negotiate between
 Process and Culture.




                        7
Time is money.




                 8
Time is money.
The money isn’t ours.




                        9
How do we solve problems?




                            10
Varied expertise means many
  solutions to one problem.




                              11
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE
Death of the Author: Usability Testing at HUGE

More Related Content

Viewers also liked

Mythologies, Roland Barthes
Mythologies, Roland BarthesMythologies, Roland Barthes
Mythologies, Roland BarthesLuis Rasquilha
 
Roland Barthes: Empowering the Creative 'Subject'
Roland Barthes: Empowering the Creative 'Subject'Roland Barthes: Empowering the Creative 'Subject'
Roland Barthes: Empowering the Creative 'Subject'Craig Hammond
 
deconstruction by derrida.
deconstruction by derrida.deconstruction by derrida.
deconstruction by derrida.sonal baraiya
 
Derrida’s post structuralism
Derrida’s  post structuralismDerrida’s  post structuralism
Derrida’s post structuralismaleesha abdulla
 
Cleanth Brooks - The Language of Paradox
Cleanth Brooks - The Language of ParadoxCleanth Brooks - The Language of Paradox
Cleanth Brooks - The Language of ParadoxDilip Barad
 
Modernism
ModernismModernism
Modernismwill
 
Roland barthes
Roland barthesRoland barthes
Roland barthesrfrearson
 

Viewers also liked (7)

Mythologies, Roland Barthes
Mythologies, Roland BarthesMythologies, Roland Barthes
Mythologies, Roland Barthes
 
Roland Barthes: Empowering the Creative 'Subject'
Roland Barthes: Empowering the Creative 'Subject'Roland Barthes: Empowering the Creative 'Subject'
Roland Barthes: Empowering the Creative 'Subject'
 
deconstruction by derrida.
deconstruction by derrida.deconstruction by derrida.
deconstruction by derrida.
 
Derrida’s post structuralism
Derrida’s  post structuralismDerrida’s  post structuralism
Derrida’s post structuralism
 
Cleanth Brooks - The Language of Paradox
Cleanth Brooks - The Language of ParadoxCleanth Brooks - The Language of Paradox
Cleanth Brooks - The Language of Paradox
 
Modernism
ModernismModernism
Modernism
 
Roland barthes
Roland barthesRoland barthes
Roland barthes
 

Similar to Death of the Author: Usability Testing at HUGE

How to ideate like a boss - Emma Dunn
How to ideate like a boss - Emma DunnHow to ideate like a boss - Emma Dunn
How to ideate like a boss - Emma DunnCaliber
 
Pitch to win investment workshop
 Pitch to win investment workshop  Pitch to win investment workshop
Pitch to win investment workshop Andrew Keogh
 
Creativity for a better life
Creativity for a better lifeCreativity for a better life
Creativity for a better lifeTaylan Demirkaya
 
Applied Improv Conference Portland 09 - Feedback
Applied Improv Conference Portland 09 - FeedbackApplied Improv Conference Portland 09 - Feedback
Applied Improv Conference Portland 09 - FeedbackViv McWaters
 
Creativity, Key to Your Potential
Creativity, Key to Your PotentialCreativity, Key to Your Potential
Creativity, Key to Your PotentialJim Marteney
 
Data mining, truth, justice, the American Way, and the Giant Spaghetti Monster
Data mining, truth, justice, the American Way, and the Giant Spaghetti MonsterData mining, truth, justice, the American Way, and the Giant Spaghetti Monster
Data mining, truth, justice, the American Way, and the Giant Spaghetti MonsterCS, NcState
 

Similar to Death of the Author: Usability Testing at HUGE (9)

How to ideate like a boss - Emma Dunn
How to ideate like a boss - Emma DunnHow to ideate like a boss - Emma Dunn
How to ideate like a boss - Emma Dunn
 
Hidden Water
Hidden WaterHidden Water
Hidden Water
 
Pitch to win investment workshop
 Pitch to win investment workshop  Pitch to win investment workshop
Pitch to win investment workshop
 
Creativity for a better life
Creativity for a better lifeCreativity for a better life
Creativity for a better life
 
Applied Improv Conference Portland 09 - Feedback
Applied Improv Conference Portland 09 - FeedbackApplied Improv Conference Portland 09 - Feedback
Applied Improv Conference Portland 09 - Feedback
 
Meanders
MeandersMeanders
Meanders
 
Creativity, Key to Your Potential
Creativity, Key to Your PotentialCreativity, Key to Your Potential
Creativity, Key to Your Potential
 
Data mining, truth, justice, the American Way, and the Giant Spaghetti Monster
Data mining, truth, justice, the American Way, and the Giant Spaghetti MonsterData mining, truth, justice, the American Way, and the Giant Spaghetti Monster
Data mining, truth, justice, the American Way, and the Giant Spaghetti Monster
 
12myths
12myths12myths
12myths
 

Recently uploaded

Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Zilliz
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdfSandro Moreira
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityWSO2
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusZilliz
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...apidays
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontologyjohnbeverley2021
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...apidays
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 

Recently uploaded (20)

Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 

Death of the Author: Usability Testing at HUGE