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How to ideate
like a boss
Presented by Emma Dunn
Content strategist
November2014
@snoopybing
2
We are all awesome
3
Why couldn’t I have thought of that?
We need
ideas
5
But I’m all out
of juice
“ “
What is creativity?
The ability to produce
lots of ideasFluency
8
Flexibility
The ability to produce a
variety of ideas to the
same problem
“ “
9
Originality: the ability to produce new ideas
10
Originality: the ability to produce new ideas
Elaboration
The ability to iron out the details
and make your idea a reality
12
Gee whizz,
this is all great.
But how can I make
my brain do all
these things?
13
The science bit
Left VS Right
Is this all
a myth?
“ “
15
Does brainstorming actually work?
Which is better?
17
Talking of desks
Stop
Creativity time !
19
Creative routines
Put pen to
paper
Then bring back to the group to make
AWESOMENESS
23
Key takeaways
Left brained / right brained is a myth: everyone is capable of creative thinking
Brainstorming can be ine...
London
+44(0) 207 841 9100
/company/caliberi
@Caliberi
info@caliberi.com
facebook.com/Caliberi
+Caliberi London / Edinburg...
How to ideate like a boss - Emma Dunn
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How to ideate like a boss - Emma Dunn

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Stuck for ideas? Fresh out of inspiration? Emma feels your pain, so she’s going to talk through what the scientists say about creativity and turn that into practical advice which you can harness to come up with kick-ass ideas in real life.

Published in: Marketing
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How to ideate like a boss - Emma Dunn

  1. 1. How to ideate like a boss Presented by Emma Dunn Content strategist November2014 @snoopybing
  2. 2. 2 We are all awesome
  3. 3. 3 Why couldn’t I have thought of that?
  4. 4. We need ideas
  5. 5. 5 But I’m all out of juice “ “
  6. 6. What is creativity?
  7. 7. The ability to produce lots of ideasFluency
  8. 8. 8 Flexibility The ability to produce a variety of ideas to the same problem “ “
  9. 9. 9 Originality: the ability to produce new ideas
  10. 10. 10 Originality: the ability to produce new ideas
  11. 11. Elaboration The ability to iron out the details and make your idea a reality
  12. 12. 12 Gee whizz, this is all great. But how can I make my brain do all these things?
  13. 13. 13 The science bit
  14. 14. Left VS Right Is this all a myth? “ “
  15. 15. 15 Does brainstorming actually work?
  16. 16. Which is better?
  17. 17. 17 Talking of desks
  18. 18. Stop Creativity time !
  19. 19. 19 Creative routines
  20. 20. Put pen to paper
  21. 21. Then bring back to the group to make AWESOMENESS
  22. 22. 23 Key takeaways Left brained / right brained is a myth: everyone is capable of creative thinking Brainstorming can be ineffective, thinking of ideas individually tends to work best A creative desk can be messy, but keep it tidy for bringing a project home Consider a desk plant just try not to kill it Work with your circadian rhythm to figure out when you are your most creative Get out more Writing with pen and paper > typing Use group power to fine tune your ideas
  23. 23. London +44(0) 207 841 9100 /company/caliberi @Caliberi info@caliberi.com facebook.com/Caliberi +Caliberi London / Edinburgh / Dubai Edinburgh +44(0) 131 554 2333 talk to us

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