1. TV, Google TV ACS - #2 (10-14 min), Manual 226I: Persuasive Speaking Eye Can Club # 3925 Huagang Chen April 13, 2011
2. Speech Outline The presentation Role play Discussion and conclusion
3. Objectives Learn a technique for “cold call” selling of expensive products or services Recognize the risk buyers assume in purchasing. Use questions to help the buyer discover problems with his or her current situation Successfully handle buyer’s objections and concerns
4. Cold call ? . Typically refers to the first telephone call made to a prospective customer. Cold call can also refer to calling face-to-face for the first time without an appointment at commercial premises or households.
5. How many of you had the “cold call” experience?
6. Conquering the cold call Risky business Be a resource Question with care Addressing objections
7. Buyer’s Commitment . Signs of commit to purchase: A smile or nod from the buyer Statement such as “This sounds great” Questions about the price, available service Ask confidently with a smile the buyer would like to purchase
8. Introduction to Google TV . What is Google TV? What can it do? What are the cost and options?
9. What is Google TV? . A smart TV (Internet-connected television) platform. Google’s Android operating system and the Linux version of Google Chrome browser to create "a new experience for television. It launched October 6, 2010, with devices from Sony and Logitech.
10. Google TV . Once upon a time, TV = TV; Web = Web; TV ≠ Web NOW, since Google = Web So Google balanced the equation: TV = Web; Web = TV Seeing is believing
23. Conclusions Cold calling is the art of approaching someone, professionally, openly and meaningfully, with a sensible proposition. Successful cold calling - including the effectiveness of methods and techniques - essentially relies on your own attitude towards cold calling. Viewed positively and creatively , cold-calling is empowering and potent.
