wicked smaht
emails
by 	Perrin McCormick - PR & content marketing
	 Christine Tesseo - Design marketing
You know,
“pahk the cah in Hah-vahd yahd.”
Are you familiar with
the Boston accent?
As a Connecticut native, I lack that twang…
But I always strive to be wicked smaht.
What’s not smaht: crafting an email too
quickly simply for the thrill of crossing
...
Whatever your profession, consider these reminders
for wicked smaht emails.
Make a recommendation.
1. Decision time?
Don’t just present options.
Nothing beats a
conversation.
3.
Know when not to send an email
There’s no
“I” in team.
Use “we”
instead of “I.”
4.
Break.
It.
Up.Divide parallel points into a bulleted list.
Use the first two
sentences to make
your topic clear.
Questions: Don’t just ask
them. Anticipate them.
7.
Enemies of
the state?
8.
Let’s take them both out
of circulation ASAP.
The New York Yankees and negative subject lines.
cc: Know how to use it and don’t abuse it. (If only Boston drivers wouldn’t abuse the horn).
C:
9.
SPELLCHEK!
And last but not least…
10.
Perrin McCormick is an Account Director at HB Agency, managing client relationships and helping clients
define their commu...
Wicked Smaht Emails
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Wicked Smaht Emails

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Wicked Smaht Emails

  1. wicked smaht emails by Perrin McCormick - PR & content marketing Christine Tesseo - Design marketing
  2. You know, “pahk the cah in Hah-vahd yahd.” Are you familiar with the Boston accent?
  3. As a Connecticut native, I lack that twang…
  4. But I always strive to be wicked smaht. What’s not smaht: crafting an email too quickly simply for the thrill of crossing it off my list.
  5. Whatever your profession, consider these reminders for wicked smaht emails.
  6. Make a recommendation. 1. Decision time? Don’t just present options.
  7. Nothing beats a conversation. 3. Know when not to send an email
  8. There’s no “I” in team. Use “we” instead of “I.” 4.
  9. Break. It. Up.Divide parallel points into a bulleted list.
  10. Use the first two sentences to make your topic clear.
  11. Questions: Don’t just ask them. Anticipate them. 7.
  12. Enemies of the state? 8. Let’s take them both out of circulation ASAP. The New York Yankees and negative subject lines.
  13. cc: Know how to use it and don’t abuse it. (If only Boston drivers wouldn’t abuse the horn). C: 9.
  14. SPELLCHEK! And last but not least… 10.
  15. Perrin McCormick is an Account Director at HB Agency, managing client relationships and helping clients define their communication strategies. Reach Perrin at pmccormick@hbagency or on Twitter @perrinmcc. Christine Tesseo is a Creative Strategist at HB Agency with professional experience in event marketing design, brand development and project management. Reach Christine at ctesseo@hbagency or on Twitter @ctess. To learn more about HB’s branding, marketing and public relations expertise, please visit www.hbagency.com.

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