This document provides 10 tips for crafting effective emails: 1. Make a recommendation rather than just presenting options. 2. Know when not to send an email and have a conversation instead. 3. Use "we" instead of "I" to emphasize teamwork.

1. wicked smaht
emails
by Perrin McCormick - PR & content marketing
Christine Tesseo - Design marketing

2. You know,
“pahk the cah in Hah-vahd yahd.”
Are you familiar with
the Boston accent?

3. As a Connecticut native, I lack that twang…

4. But I always strive to be wicked smaht.
What’s not smaht: crafting an email too
quickly simply for the thrill of crossing
it off my list.

5. Whatever your profession, consider these reminders
for wicked smaht emails.

6. Make a recommendation.
1. Decision time?
Don’t just present options.

8. Nothing beats a
conversation.
3.
Know when not to send an email

9. There’s no
“I” in team.
Use “we”
instead of “I.”
4.

10. Break.
It.
Up.Divide parallel points into a bulleted list.

11. Use the first two
sentences to make
your topic clear.

12. Questions: Don’t just ask
them. Anticipate them.
7.

13. Enemies of
the state?
8.
Let’s take them both out
of circulation ASAP.
The New York Yankees and negative subject lines.

14. cc: Know how to use it and don’t abuse it. (If only Boston drivers wouldn’t abuse the horn).
C:
9.

15. SPELLCHEK!
And last but not least…
10.

16. Perrin McCormick is an Account Director at HB Agency, managing client relationships and helping clients
define their communication strategies. Reach Perrin at pmccormick@hbagency or on Twitter @perrinmcc.
Christine Tesseo is a Creative Strategist at HB Agency with professional experience in event marketing design,
brand development and project management. Reach Christine at ctesseo@hbagency or on Twitter @ctess.
To learn more about HB’s branding, marketing and public relations expertise, please visit www.hbagency.com.