Listing Presentation Checklis

1. A COMPREHENSIVE
LISTING CHECKLIST

2. A Comprehensive Listing Presentation CHECKLIST
Research the Property:
Use public records and online real
estate databases to gather details
about the property.
Understand the Market:
Review current market conditions,
trends, and comparable listings.
Client Needs Assessment: Prepare
questions to ascertain the client's
goals and expectations.
Pre-Presentation
Branding:
Include branded materials: business
cards, brochures, and other
collateral that represents your
agency.
Professional Portfolio:
Showcase testimonials, credentials,
recent sales, and awards or
recognitions.
Digital Presentation:
Have a digital version of your
presentation on a laptop or tablet,
ensuring it's visually appealing.
Presentation Materials
Comparative Market Analysis
(CMA): Present a thorough CMA
showing what similar properties
have sold for recently.
Pricing Strategy: Explain how you
arrived at a recommended list price
and discuss the pricing strategy
moving forward.
Property Valuation
"It’s not about
being busy.
It’s about
being
productive."
Gary Keller
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3. Photography: Outline plans for
professional photos, virtual tours, or
drone shots.
Online Listings: Discuss where the
property will be listed online,
including MLS, major real estate
platforms, and social media.
Print Marketing: Describe any
brochures, postcards, or flyers you
plan to produce.
Open Houses: Share if and when
you plan to host open houses.
Networking: Discuss how you'll use
your professional network to market
the property.
Marketing Strategy
Staging: Offer advice or resources
for home staging to enhance the
property's appeal.
Inspections and Repairs: Prepare
the sellers for potential inspection
results and necessary repairs.
Negotiations: Set expectations
about how you'll handle offers and
negotiations.
The Sale Process
Updates and Reporting: Define how
often you'll provide updates and the
kind of metrics/reporting they can
expect.
Feedback from Showings: Discuss
how you'll gather and communicate
feedback from potential buyers.
Communication Plan
Listing Agreement: Walk through
the listing agreement, clarifying
terms and conditions.
Disclosure Requirements: Educate
the seller about any necessary
disclosures they must provide.
Legal and Contractual Details
"Turning houses
into homes, dreams
into reality."
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A Comprehensive Listing Presentation CHECKLIST

4. Allocate Time for Queries: Ensure
clients have ample time to voice
their concerns or ask questions.
Provide Clear Answers: Be
transparent and honest with your
responses.
Questions and Concerns
Feedback: Seek feedback on your
presentation to refine and improve
for the future.
Follow-Up: Send a thank you note or
email after your presentation,
reiterating your interest and
appreciation.
Post-Presentation
Remember, a successful listing presentation isn't just about providing information.
It's also about building trust, demonstrating your expertise, and showing commitment to
achieving the best possible outcome for your clients. Tailor your presentation to suit
each client'sunique needs and preferences.
Thank you!
Thank You for Choosing the "Listing Presentation Checklist" by
The Distinctive Agent!
At Distinctive Agent, our goal is to simplify your tasks and ensure efficiency. We value
your trust and welcome any feedback you might have.
Best wishes for your endeavors,
Cultivating Success in Real Estate
thedistinctiveagent.blog
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A Comprehensive Listing Presentation CHECKLIST