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AIDAX - Attention Interest Desire Action eXperience

1. AIDAX
ATTENTION INTEREST DESIRE ACTION EXPERIENCE

2.DIGITAL MARKETING COMMON STATISTIC
anonymous: 97%
identified: 3%

3.VIVRESHOP CASE
anonymous: 93%
identified: 7%

4. EVERY VISITOR IS UNIQUE
What catches his attention?
What grabs his interest?
What awakes his desire?
What action we can take?
How can we optimize the B2C experince?

5. BEHAVIOR
THE MARKET NEEDS TO PERCEIVE THE JOURNEY SIGNALS

6. AX("EVENT")
CAPTURE THE JOURNEY'S BEHAVIOR

7. CUSTOM EVENTS
ax("banner_clicked")
ax("asked_newsletter")
ax("wants_to_know_more", { subject: "sports" })
ax("rated_the_service", { rating: 3, obs: "Not Bad" })
ax("indicate_friend", { facebook: "john_doe123"})

8. IDENTITY
VISITOR'S LEAP OF FAITH

9. AX.IDENTIFY("FOO@BAR.COM")
CAPTURE THE JOURNEY'S IDENTITY

10. CUSTOM ATTRIBUTES
AX.IDENTIFY("FOO@BAR.COM", { FIRST_NAME: "FOO", AGE: 20, GENDER: "M" })

11. PROFILE
KNOW YOUR AUDIENCE

12. PROFILE = SEGMENTATION
Behavior: Events, pageviews, subscriptions, purchases and goals
Permanent Identity: Attributes
Situational Identity: A/B Testing, geolocalization, campaigns and climate
Temporality: Intervals for information that can turn obsolete

13. AX.QUERY("PROFILE", { VALUE: "BIRTHDAY" })
ASK WHAT'S YOUR VISITOR PROFILE, OFFER A PERSONALIZED EXPERIENCE

14. TRIGGER
FIRE A ACTION TO THE RIGHT PROFILE

15. KEEP THE JOURNEY IN MOTION
Link profiles to triggers
Link triggers to actions
Create personalized workflows
Watch the conversions
Understand your audience

16. SUPPORTED ACTIONS
Visitor personalized emails
Team personalized emails
Webhooks
Third-party ad management (soon)

17. FLOW
CHEW THE INFORMATION TO PRODUCE VALUABLE RESULTS

18. FLOW EXAMPLE
John visits the website as anonymous
The website executes ax.whois() to know if the user is anonymous
Displays a lightbox with discounts in case he leaves the e-mail
If he doesn't leave the e-mail address, keep tracking his behavior
Show personalized identification opportunities to get him

19. FLOW EXAMPLE
Now John fits the profile "Potential Customer"
A personalized email trigger fires for John
John "takes the bait" and returns to the website, subscribing
John now fits the profile "New Customer"
A notification trigger is fired to the marketing department

20. FLOW EXAMPLE
Marketing works the relationship directly with John
Possibly adding new attributes on his identity
Jonh makes its first purchase
CONVERSION! :)

21. ONE MORE THING...
To enhance the retention, create temporal profiles
Two months after, John forgets to return to the website
He fits the profile "Customer missing for two months"
A email trigger is fired to John
John returns to the website, buying or not, the interest is renewed

22. OTHER TOOLS OF THE TRADE

23. PAGEVIEW
Automatically tracked
You can customize the title and category with meta tags .....

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AIDAX - Attention Interest Desire Action eXperience

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