Factors.ai identifies high-intent visitors, decodes customer journeys and measures marketing ROI — so you can drive more pipeline with less spend.

1. Revenue Attribution
Prove & improve
revenue impact
Make your mark on revenue. Quantify marketing's impact on bottom-line metrics
and scale the right initiatives confidently.
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Trusted by hundreds of high-growth GTM teams


2. View customers
Make every dollar count with
Digital Marketing Attribution
Go beyond impressions and CTRs to measure campaign
performance. Track return on ad spend & scale the right
efforts with robust, multi-touch attribution.

3. Know what resonates best
with Content Attribution
Quantify the true impact of ungated assets like blogs and
videos on conversions. Iterate content strategy based on
topics and mediums that resonate with your audience.

4. Quantify the influence of
Offline events and Touchpoints
Intuition can only take you so far. Incorporate offline
touchpoints including events, webinars, outreach emails, and
cold calls into a comprehensive, data-driven attribution model.
Compare models
Experiment with a wide range of attribution models & conversion goals to gain accurate
insights.
User & Account KPIs

5. Build bespoke attribution reports with user and account level KPIs. No dev dependency
required.
Granular visibility
Drill deep into marketing ROI with reporting at a keyword, campaign, ad group &
channel level.
365 day window
B2B sales cycles can be lengthy. Credit conversions to touchpoints from as long as one
year ago.
Tailor-made reports
Configure custom conversion goals & create tailor-made attribution reports with
intuitive, self-serve UI.
Currency convert
Standardize attribution
reporting by normalizing currencies across various ad networks.
Ready to make the most of your go-to-market efforts?
Book a demo & see Factors in action now.

6. Get a Demo
Frequently Asked Questions?
to help you make the switch to Factors
What is multi-touch attribution?
Multi-touch attribution is an analytics technique
that assigns value (or credit) to marketing
What our customers say
25% of our revenue is from outreach done
based on Factors visitor identification data.
Ankit Jain Co-founder
ClearFeed

7. touchpoints based on their relative influence on a
conversion. It helps prove marketing’s impact on
bottom-line metrics and improve marketing ROI by
guiding spend decisions.
How many attribution models
does Factors offer?
Currently, Factors offers 10 attribution models:
First-touch, Last-touch, First-touch non-direct,
Last touch non-direct, Linear, U-shaped, W몭
shaped, time-decay, influence & last campaign
touch
How does pricing work?
Our pricing model is straightforward. It is directly
related to the number of monthly tracked users
몭MTU몭 or companies we identify. More about our
pricing here: www.factors.ai/pricing
How long does implementation
take?
Implementation takes under 10 minutes. Simply
install our light-weight script onto your website
and let the magic happen. In case you need
assistance, we have dedicated onboarding
support on stand by.
Is Factors privacy compliant?
Our pricing model is straightforward. It is directly

8. related to the number of monthly tracked users
몭MTU몭 or visitors across your website and CRM.
We also offer a free plan with up to 3 integrations
for company’s with less than 5,000 monthly
visitors. Click here for a detailed overview of our
pricing plans.
Make your mark on revenue
Book a call with us.
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몭1 201 669 3498
solutions@factors.ai
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