Product Launch

Product Launch
Creating the “Buzz” for
maximum effectiveness.

Identify a need in the marketplaceIdentify a need in the marketplace
1.1. What do people in your market not like toWhat do people in your market not like to
do?do?
2.2. What tools do people in your marketWhat tools do people in your market
need?need?
3.3. What information can you provide that willWhat information can you provide that will
be beneficial to your target market?be beneficial to your target market?

Goals for a product launchGoals for a product launch
 Sell productSell product
 Create a buzz about productCreate a buzz about product
 Work out any kinks in systemWork out any kinks in system
– Product editsProduct edits
 Get feedback from usersGet feedback from users
– TestimonialsTestimonials
– CritiquesCritiques

The LaunchThe Launch
Promote product to internal listPromote product to internal list
1.1. What copy is working and what is not?What copy is working and what is not?
(Split test)(Split test)
2.2. Work out the bugs in your sales funnel.Work out the bugs in your sales funnel.
3.3. Get feedback to make improvements.Get feedback to make improvements.

Gather Affiliate PartnersGather Affiliate Partners
1.1. Use trusted affiliate program.Use trusted affiliate program.
2.2. Give affiliates time to work your promotionGive affiliates time to work your promotion
into their schedule.into their schedule.
3.3. Compensate affiliates so that they want toCompensate affiliates so that they want to
do business with you.do business with you.
• High price point products 50:50High price point products 50:50
• Lower price point = higher split to affiliateLower price point = higher split to affiliate
• Reoccurring price pointReoccurring price point

Gather Affiliate PartnersGather Affiliate Partners
4.4. Have affiliates work your productHave affiliates work your product
promotion into their auto responderpromotion into their auto responder
system after initial launch.system after initial launch.
• Write email copy for your affiliateWrite email copy for your affiliate
• Create unique landing page for your affiliateCreate unique landing page for your affiliate
5.5. Consider a second tier affiliate program toConsider a second tier affiliate program to
encourage affiliates to refer each other.encourage affiliates to refer each other.

Product Launch StrategyProduct Launch Strategy
REI Forms GeneratorREI Forms Generator
“Soft Launch”“Soft Launch”
 This is a launch with friends and business associates thatThis is a launch with friends and business associates that
we have done business with in the past.we have done business with in the past.
 Have affiliates email their lists on the same day. ThisHave affiliates email their lists on the same day. This
creates several emails in many peoplecreates several emails in many people’s inboxes that are’s inboxes that are
the exact same or similar.the exact same or similar.
 Pros- A lot of excitement gets built up around product.Pros- A lot of excitement gets built up around product.
Individuals receive several emails in a single day promotingIndividuals receive several emails in a single day promoting
the same product.the same product.
 Cons- Reliance on affiliates following the launch formula.Cons- Reliance on affiliates following the launch formula.
Difficult to coordinate many affiliates to send outDifficult to coordinate many affiliates to send out
promotional emails on the same day.promotional emails on the same day.

REI Forms Generator PromotionREI Forms Generator Promotion
TimelineTimeline
Day 1-Day 1- Affiliates send out first email. Friday August 15, 2008Affiliates send out first email. Friday August 15, 2008
5min video showing how the REI Forms Generator Works5min video showing how the REI Forms Generator Works
Opportunity to opt in for early notification of the launch.Opportunity to opt in for early notification of the launch.
Opportunity to invite friends that may be interested in the serviceOpportunity to invite friends that may be interested in the service
Day 2-Day 2- Internal Email #1Internal Email #1 “The Success Report”“The Success Report”
Day 3-Day 3- Sunday…. No emailsSunday…. No emails
Day 4-Day 4- Affiliates send out second email. Monday August 18, 2008Affiliates send out second email. Monday August 18, 2008
Internal Email #2Internal Email #2 “Free HUD Generator”“Free HUD Generator”
Day 5-Day 5- Internal Email #3Internal Email #3 “How to upload custom contracts”“How to upload custom contracts”
Day 6-Day 6- Internal Email #4Internal Email #4 “Chaos at its finest”“Chaos at its finest”
Day 7-Day 7- Internal Email #5Internal Email #5 “Super duper bonuses”“Super duper bonuses”
Day 8-Day 8- Affiliates send out third emailAffiliates send out third email
Internal Email #6Internal Email #6 “Forms Generator Live”“Forms Generator Live”
Early notification email goes out registration begins. 14 day free trialEarly notification email goes out registration begins. 14 day free trial

Timeline for REI Forms GeneratorTimeline for REI Forms Generator
Build Out TimelineBuild Out Timeline
July 2007July 2007 REI Forms Generator BornREI Forms Generator Born
August 2007August 2007 PotentialPotential “Preferred Vendors” selected and contacted.“Preferred Vendors” selected and contacted.
Contracts signed.Contracts signed.
October 2007October 2007 Expected launch date given by programmersExpected launch date given by programmers
Product bonuses compiled for stickinessProduct bonuses compiled for stickiness
January 2008January 2008 2nd launch date scheduled2nd launch date scheduled
Sales Letter for launch writtenSales Letter for launch written
February 2008February 2008 New corporations created for tax efficiency, productNew corporations created for tax efficiency, product
management, and for intellectual property rights.management, and for intellectual property rights.
April 11, 2008April 11, 2008 Kohlston Method video shotKohlston Method video shot
June 2008June 2008 3rd launch date scheduled3rd launch date scheduled
June-Aug 2008June-Aug 2008 Constant testing of the REI Forms GeneratorConstant testing of the REI Forms Generator
July 15, 2008July 15, 2008 Header graphic for REI Forms Generator DeliveredHeader graphic for REI Forms Generator Delivered
Sales letter edits from Copywriter completeSales letter edits from Copywriter complete

August 1, 2008August 1, 2008 Sales Video back from VideographerSales Video back from Videographer
How to use the system videoHow to use the system video’s created’s created
August 4-5, 2008August 4-5, 2008 Affiliate Sales Letter WrittenAffiliate Sales Letter Written
August 6, 2008August 6, 2008 Affiliate registration website uploadedAffiliate registration website uploaded
August 8, 2008August 8, 2008 Affiliates contacted to promote productAffiliates contacted to promote product
Affiliates contacted via emailAffiliates contacted via email
August 8, 2008August 8, 2008 5 Affiliates register5 Affiliates register
August 9, 2008August 9, 2008 2 Affiliates register2 Affiliates register
August 11, 2008August 11, 2008 Affiliates contacted via phoneAffiliates contacted via phone
Affiliates contacted by emailAffiliates contacted by email
3 Affiliates register3 Affiliates register
August 12, 2008August 12, 2008 3nd email our to all Affiliates3nd email our to all Affiliates
Yahoo Groups ContactedYahoo Groups Contacted
Webinar given for AffiliatesWebinar given for Affiliates
3 Affiliates register3 Affiliates register
August 13, 2008August 13, 2008 Webinar given for AffiliatesWebinar given for Affiliates
August 15, 2008August 15, 2008 Affiliates beginAffiliates begin “Soft Launch”“Soft Launch”
August 22, 2008August 22, 2008 LaunchLaunch
Conversion of 13% of early notification membersConversion of 13% of early notification members
FAQ Database BeginsFAQ Database Begins

September 1-4, 2008September 1-4, 2008 Scheduled 5 new JV events for the next 60 days.Scheduled 5 new JV events for the next 60 days.
Webinar and email.Webinar and email.
September 9, 2008September 9, 2008 Migration of all data to new programming teamMigration of all data to new programming team

Product Launch NotablesProduct Launch Notables
 Added Option Contracts to Product 3 days after launchAdded Option Contracts to Product 3 days after launch
 Changing web programming company to one that is moreChanging web programming company to one that is more
efficient and answers faster to our needsefficient and answers faster to our needs
 2 Affiliates and 2 Affiliate managers added to the sales2 Affiliates and 2 Affiliate managers added to the sales
force since the launch on August 22, 2008force since the launch on August 22, 2008
 Video tutorials used for REI Forms GeneratorVideo tutorials used for REI Forms Generator
 Each person that enrolls in the program automaticallyEach person that enrolls in the program automatically
becomes and affiliate and is given the opportunity to invitebecomes and affiliate and is given the opportunity to invite
their friends.their friends.
 Launch for version 2.0 already in the worksLaunch for version 2.0 already in the works
Increased functionality of the siteIncreased functionality of the site

www.reinvestinglink.comwww.reinvestinglink.com
Product: Forms GeneratorProduct: Forms Generator

REI Forms GeneratorREI Forms Generator
Continuity ProgramContinuity Program

Internal Product LaunchInternal Product Launch
Mastering the Short SaleMastering the Short Sale
 150+ Page Training Manual150+ Page Training Manual
 The Perfect Short SaleThe Perfect Short Sale
 Mastering the Short Sale 4 DiskMastering the Short Sale 4 Disk
DVD TrainingDVD Training
 Negotiating With HomeownersNegotiating With Homeowners
DVDDVD
 Negotiating Seconds DVDNegotiating Seconds DVD
 Executive Summary ofExecutive Summary of
Mortgage Debt Relief Act 2007Mortgage Debt Relief Act 2007
 2 Day Mastering the Short Sale2 Day Mastering the Short Sale
Workshop August 15-16, 2008Workshop August 15-16, 2008
 Only $1495Only $1495

Internal LaunchInternal Launch
 Price point break forPrice point break for “internal clients”“internal clients”
– Added benefit to doing business with youAdded benefit to doing business with you
 Sales numbers are higher/fasterSales numbers are higher/faster
– Sold well over 100 units in 30 daysSold well over 100 units in 30 days

Internal Launch TimelineInternal Launch Timeline
Day 1Day 1 Internal list gets discount price onInternal list gets discount price on
product. First 100 people getproduct. First 100 people get
product for $395.product for $395.
Day 17Day 17 Price point jumps to $595Price point jumps to $595
Post Launch Ticket Price $1495Post Launch Ticket Price $1495

Product Launch NotablesProduct Launch Notables
 First edit of program complete 60 days afterFirst edit of program complete 60 days after
launchlaunch
 Several testimonials already in officeSeveral testimonials already in office
 Not a web based product that is sold exclusivelyNot a web based product that is sold exclusively
on the webon the web
– SeminarsSeminars
– TeleconferencesTeleconferences
 Currently 28% of sales are via the internet, 35% ofCurrently 28% of sales are via the internet, 35% of
sales are by the sales floor, 37% of sales aresales are by the sales floor, 37% of sales are
through tele conferences and seminars.through tele conferences and seminars.

Become an Affiliate PartnerBecome an Affiliate Partner
 Immediate access to finished productsImmediate access to finished products
 Proven sales copyProven sales copy
– Squeeze PagesSqueeze Pages
– Sales PagesSales Pages
– Email CopyEmail Copy
 50% affiliate payout on products50% affiliate payout on products

Product Launch

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