The document provides guidance on launching a new product. It discusses identifying customer needs, setting launch goals like selling the product and getting feedback, and tips for the launch timeline. The launch involves promoting to an internal list, working out issues, and gathering affiliate partners. The timeline gives details of the staged launch over 8 days with affiliates and internal emails. It provides an example launch timeline and notes on a past product launch.
#ATAGTR2020 Presentation - Relish your journey to Software Testing MasterchefAgile Testing Alliance
Hina Sharma and Nilambari Shirodkar delivered a session on "Relish your journey to Software Testing Masterchef" at ATAGTR2020
ATAGTR2020 was the 5th Edition of Global Testing Retreat.
Hina is a Test Lead at IBM India and she brings 16 years of hands-on experience in Testing on varied domains like Investment Banking, Retail Banking and, Messaging and Cloud.
Nilambari is currently Dev Manager for IBM Cloud Pak System with India Software Labs and brings 20 years of rich industry experience in Software Testing, Quality Assurance and DevOps
The video recording of the session is now available on the following link: https://youtu.be/P_RQDRlOa2Q
To know more about #ATAGTR2020, please visit: https://gtr.agiletestingalliance.org/
Salesforce: CI,CD & CT by "Priyanka Dive" from "Crevise". The presentation was done at #doppa17 DevOps++ Global Summit 2017. All the copyrights are reserved with the author
Dashboards That Set Your App Apart: Build Actionable Dashboards to Drive Your...Aggregage
Most product dashboard review lagging indicators rather than leading indicator and focus on the wrong metrics to move the business forward. When your operations dashboard is well-aligned with your business's goals and access to data is decentralized, that empowers teams at all levels of the organization to make decisions that drive the business.
Join Jim O'Leary and Brian Elmi of NTENT as they share exactly what they've done to build successful dashboards. Using their methodology, you'll be able to plan out dashboards that are tailored to your business needs.
Dashboards That Set Your App Apart: Build Actionable Dashboards to Drive Your...Hannah Flynn
Most product dashboard review lagging indicators rather than leading indicator and focus on the wrong metrics to move the business forward. When your operations dashboard is well-aligned with your business's goals and access to data is decentralized, that empowers teams at all levels of the organization to make decisions that drive the business.
Join Jim O'Leary and Brian Elmi of NTENT as they share exactly what they've done to build successful dashboards. Using their methodology, you'll be able to plan out dashboards that are tailored to your business needs.
What to Know about Enterprise PM by IHS Markit Dir of ProductProduct School
Main takeaways:
-The difference of building a product as a vendor vs. building a product internally at companies
-How to manage Corporate Hierarchy & Enterprise Psychology to Succeed
-The failures and lessons learned of Enterprise Product Management
On July 8, 2010, <a>Liveclicker</a> Co-Founder Justin Foster delivered a presentation for Australia's Online Retailer Expo and Conference detailing "Six Steps to Video Commerce Success." The presentation covers practical tips and tricks to:
- Choose which type of video to produce or source
- Making e-commerce video scale using one of several methods
- Creating video content that converts
- Optimizing the presentation of e-commerce video
- Using smart distribution to multiply the impact of video online
- How to measure e-commerce video for success
Kickstart Your Next No-Code Web App with FME 2022.2Safe Software
Interested in offloading workload, while still getting workflows shared out across your organization quicker than ever? If your answer is yes, we’d love to help you kick back & relax with self-serve FME workflows.
Using FME Server Apps, you don’t need complex coding and systems to make the most use of your data. Join us to learn how you can leverage FME to build no-code web apps and see the newly released Automation Apps in action.
During this webinar, we’ll show you some real-world examples of what others have achieved with these apps. To follow, we’ll guide you through how to build apps from workspaces and automations to share across your entire organization and even how to create an entire website using Gallery Apps. We hope to see you there!
Here is a useful presentation that shows the elements, the timetable, and the outcome for a well thought out integration of social media to fill your sales funnel. Use it to create your next media announcement.
#ATAGTR2020 Presentation - Relish your journey to Software Testing MasterchefAgile Testing Alliance
Hina Sharma and Nilambari Shirodkar delivered a session on "Relish your journey to Software Testing Masterchef" at ATAGTR2020
ATAGTR2020 was the 5th Edition of Global Testing Retreat.
Hina is a Test Lead at IBM India and she brings 16 years of hands-on experience in Testing on varied domains like Investment Banking, Retail Banking and, Messaging and Cloud.
Nilambari is currently Dev Manager for IBM Cloud Pak System with India Software Labs and brings 20 years of rich industry experience in Software Testing, Quality Assurance and DevOps
The video recording of the session is now available on the following link: https://youtu.be/P_RQDRlOa2Q
To know more about #ATAGTR2020, please visit: https://gtr.agiletestingalliance.org/
Salesforce: CI,CD & CT by "Priyanka Dive" from "Crevise". The presentation was done at #doppa17 DevOps++ Global Summit 2017. All the copyrights are reserved with the author
Dashboards That Set Your App Apart: Build Actionable Dashboards to Drive Your...Aggregage
Most product dashboard review lagging indicators rather than leading indicator and focus on the wrong metrics to move the business forward. When your operations dashboard is well-aligned with your business's goals and access to data is decentralized, that empowers teams at all levels of the organization to make decisions that drive the business.
Join Jim O'Leary and Brian Elmi of NTENT as they share exactly what they've done to build successful dashboards. Using their methodology, you'll be able to plan out dashboards that are tailored to your business needs.
Dashboards That Set Your App Apart: Build Actionable Dashboards to Drive Your...Hannah Flynn
Most product dashboard review lagging indicators rather than leading indicator and focus on the wrong metrics to move the business forward. When your operations dashboard is well-aligned with your business's goals and access to data is decentralized, that empowers teams at all levels of the organization to make decisions that drive the business.
Join Jim O'Leary and Brian Elmi of NTENT as they share exactly what they've done to build successful dashboards. Using their methodology, you'll be able to plan out dashboards that are tailored to your business needs.
What to Know about Enterprise PM by IHS Markit Dir of ProductProduct School
Main takeaways:
-The difference of building a product as a vendor vs. building a product internally at companies
-How to manage Corporate Hierarchy & Enterprise Psychology to Succeed
-The failures and lessons learned of Enterprise Product Management
On July 8, 2010, <a>Liveclicker</a> Co-Founder Justin Foster delivered a presentation for Australia's Online Retailer Expo and Conference detailing "Six Steps to Video Commerce Success." The presentation covers practical tips and tricks to:
- Choose which type of video to produce or source
- Making e-commerce video scale using one of several methods
- Creating video content that converts
- Optimizing the presentation of e-commerce video
- Using smart distribution to multiply the impact of video online
- How to measure e-commerce video for success
Kickstart Your Next No-Code Web App with FME 2022.2Safe Software
Interested in offloading workload, while still getting workflows shared out across your organization quicker than ever? If your answer is yes, we’d love to help you kick back & relax with self-serve FME workflows.
Using FME Server Apps, you don’t need complex coding and systems to make the most use of your data. Join us to learn how you can leverage FME to build no-code web apps and see the newly released Automation Apps in action.
During this webinar, we’ll show you some real-world examples of what others have achieved with these apps. To follow, we’ll guide you through how to build apps from workspaces and automations to share across your entire organization and even how to create an entire website using Gallery Apps. We hope to see you there!
Here is a useful presentation that shows the elements, the timetable, and the outcome for a well thought out integration of social media to fill your sales funnel. Use it to create your next media announcement.
Every venture capitalist, board member and startup advisor counsels the entrepreneur to focus on building their minimum viable product (MVP). But how exactly does a company build out its MVP? Learn how the right framework guides your development from MVP to a mature product.
Creating a simple and well articulated startup vision statement is harder than it seems but a necessary step to clarity. This slide deck steps you through the process and leads you to the development of a elevator pitch you can share with customer prospects and investors.
Write Sprint is a revolutionary AI-powered platform that has taken the world of content creation by storm. It's designed to assist businesses, both large and small, in generating high-quality marketing content with incredible speed and precision. By harnessing the power of cutting-edge AI technology, Write Sprint empowers you to create content for every kind of business in seconds, ultimately leading to the scale-up of your business, improved search engine rankings, increased productivity, and enhanced profitability.
Reeport Partner presentation - Mixing site- and ad- centric data despite the ...AT Internet
Presented during the Digital Analytics Forum 2019, Etienne GAUTHERON, Director, Product & Operations at Reeport explains the importance of a powerful reporting when launching media campaigns. Watch it to know more about the 5 lessons they have learned from the analysis of 8,000 dashboards, as well as the relevance of the AT Connect Reeport connector.
[Webinar] Innovate Faster by Adopting The Modern Growth StackOptimizely
Adopting a growth mindset requires that product teams become experts in their customers’ behavior. But often legacy technologies simply count clicks and users, and fail to provide insights that product teams need to accelerate growth.
Attend this webinar and learn how the modern growth stack can help you:
-Overcome obstacles that often prevent enterprises from moving quickly
-Use experimentation and product analytics to reduce uncertainty and increase data-driven decisions
-Design a Modern Growth Stack built from best of breed solutions to accelerate product innovation
This webinar is part of our Change the Game series.
Prioritizing Portfolio Backlog to Maximize Value Steve Mayner Agile Asia 2016gmaran23
Steve Mayner's presentation at Agile Asia about what is business value, what to measure, some techniques to prioritize and order the Product Backlog or Portfolio Backlog.
eMarketer Webinar: Six Guidelines for Measuring Real-Time Marketing SuccesseMarketer
Join eMarketer for a free webinar that covers six guidelines for measuring the results of real-time marketing and details strategies used by select leading brands.
The Secret to Rapid Growth in Any Market: Take your company to the next level...Lincoln Murphy
The Secret to Rapid Growth in Any Market: Take your company to the next level with Customer Success. Presented at Resultados Digitais & SalesHacker workshops in Brazil
October 2015
Every venture capitalist, board member and startup advisor counsels the entrepreneur to focus on building their minimum viable product (MVP). But how exactly does a company build out its MVP? Learn how the right framework guides your development from MVP to a mature product.
Creating a simple and well articulated startup vision statement is harder than it seems but a necessary step to clarity. This slide deck steps you through the process and leads you to the development of a elevator pitch you can share with customer prospects and investors.
Write Sprint is a revolutionary AI-powered platform that has taken the world of content creation by storm. It's designed to assist businesses, both large and small, in generating high-quality marketing content with incredible speed and precision. By harnessing the power of cutting-edge AI technology, Write Sprint empowers you to create content for every kind of business in seconds, ultimately leading to the scale-up of your business, improved search engine rankings, increased productivity, and enhanced profitability.
Reeport Partner presentation - Mixing site- and ad- centric data despite the ...AT Internet
Presented during the Digital Analytics Forum 2019, Etienne GAUTHERON, Director, Product & Operations at Reeport explains the importance of a powerful reporting when launching media campaigns. Watch it to know more about the 5 lessons they have learned from the analysis of 8,000 dashboards, as well as the relevance of the AT Connect Reeport connector.
[Webinar] Innovate Faster by Adopting The Modern Growth StackOptimizely
Adopting a growth mindset requires that product teams become experts in their customers’ behavior. But often legacy technologies simply count clicks and users, and fail to provide insights that product teams need to accelerate growth.
Attend this webinar and learn how the modern growth stack can help you:
-Overcome obstacles that often prevent enterprises from moving quickly
-Use experimentation and product analytics to reduce uncertainty and increase data-driven decisions
-Design a Modern Growth Stack built from best of breed solutions to accelerate product innovation
This webinar is part of our Change the Game series.
Prioritizing Portfolio Backlog to Maximize Value Steve Mayner Agile Asia 2016gmaran23
Steve Mayner's presentation at Agile Asia about what is business value, what to measure, some techniques to prioritize and order the Product Backlog or Portfolio Backlog.
eMarketer Webinar: Six Guidelines for Measuring Real-Time Marketing SuccesseMarketer
Join eMarketer for a free webinar that covers six guidelines for measuring the results of real-time marketing and details strategies used by select leading brands.
The Secret to Rapid Growth in Any Market: Take your company to the next level...Lincoln Murphy
The Secret to Rapid Growth in Any Market: Take your company to the next level with Customer Success. Presented at Resultados Digitais & SalesHacker workshops in Brazil
October 2015
2. Identify a need in the marketplaceIdentify a need in the marketplace
1.1. What do people in your market not like toWhat do people in your market not like to
do?do?
2.2. What tools do people in your marketWhat tools do people in your market
need?need?
3.3. What information can you provide that willWhat information can you provide that will
be beneficial to your target market?be beneficial to your target market?
3. Goals for a product launchGoals for a product launch
Sell productSell product
Create a buzz about productCreate a buzz about product
Work out any kinks in systemWork out any kinks in system
– Product editsProduct edits
Get feedback from usersGet feedback from users
– TestimonialsTestimonials
– CritiquesCritiques
4. The LaunchThe Launch
Promote product to internal listPromote product to internal list
1.1. What copy is working and what is not?What copy is working and what is not?
(Split test)(Split test)
2.2. Work out the bugs in your sales funnel.Work out the bugs in your sales funnel.
3.3. Get feedback to make improvements.Get feedback to make improvements.
5. The LaunchThe Launch
Gather Affiliate PartnersGather Affiliate Partners
1.1. Use trusted affiliate program.Use trusted affiliate program.
2.2. Give affiliates time to work your promotionGive affiliates time to work your promotion
into their schedule.into their schedule.
3.3. Compensate affiliates so that they want toCompensate affiliates so that they want to
do business with you.do business with you.
• High price point products 50:50High price point products 50:50
• Lower price point = higher split to affiliateLower price point = higher split to affiliate
• Reoccurring price pointReoccurring price point
6. The LaunchThe Launch
Gather Affiliate PartnersGather Affiliate Partners
4.4. Have affiliates work your productHave affiliates work your product
promotion into their auto responderpromotion into their auto responder
system after initial launch.system after initial launch.
• Write email copy for your affiliateWrite email copy for your affiliate
• Create unique landing page for your affiliateCreate unique landing page for your affiliate
5.5. Consider a second tier affiliate program toConsider a second tier affiliate program to
encourage affiliates to refer each other.encourage affiliates to refer each other.
7. Product Launch StrategyProduct Launch Strategy
REI Forms GeneratorREI Forms Generator
“Soft Launch”“Soft Launch”
This is a launch with friends and business associates thatThis is a launch with friends and business associates that
we have done business with in the past.we have done business with in the past.
Have affiliates email their lists on the same day. ThisHave affiliates email their lists on the same day. This
creates several emails in many peoplecreates several emails in many people’s inboxes that are’s inboxes that are
the exact same or similar.the exact same or similar.
Pros- A lot of excitement gets built up around product.Pros- A lot of excitement gets built up around product.
Individuals receive several emails in a single day promotingIndividuals receive several emails in a single day promoting
the same product.the same product.
Cons- Reliance on affiliates following the launch formula.Cons- Reliance on affiliates following the launch formula.
Difficult to coordinate many affiliates to send outDifficult to coordinate many affiliates to send out
promotional emails on the same day.promotional emails on the same day.
8. REI Forms Generator PromotionREI Forms Generator Promotion
TimelineTimeline
Day 1-Day 1- Affiliates send out first email. Friday August 15, 2008Affiliates send out first email. Friday August 15, 2008
5min video showing how the REI Forms Generator Works5min video showing how the REI Forms Generator Works
Opportunity to opt in for early notification of the launch.Opportunity to opt in for early notification of the launch.
Opportunity to invite friends that may be interested in the serviceOpportunity to invite friends that may be interested in the service
Day 2-Day 2- Internal Email #1Internal Email #1 “The Success Report”“The Success Report”
Day 3-Day 3- Sunday…. No emailsSunday…. No emails
Day 4-Day 4- Affiliates send out second email. Monday August 18, 2008Affiliates send out second email. Monday August 18, 2008
Internal Email #2Internal Email #2 “Free HUD Generator”“Free HUD Generator”
Day 5-Day 5- Internal Email #3Internal Email #3 “How to upload custom contracts”“How to upload custom contracts”
Day 6-Day 6- Internal Email #4Internal Email #4 “Chaos at its finest”“Chaos at its finest”
Day 7-Day 7- Internal Email #5Internal Email #5 “Super duper bonuses”“Super duper bonuses”
Day 8-Day 8- Affiliates send out third emailAffiliates send out third email
Internal Email #6Internal Email #6 “Forms Generator Live”“Forms Generator Live”
Early notification email goes out registration begins. 14 day free trialEarly notification email goes out registration begins. 14 day free trial
9. Timeline for REI Forms GeneratorTimeline for REI Forms Generator
Build Out TimelineBuild Out Timeline
July 2007July 2007 REI Forms Generator BornREI Forms Generator Born
August 2007August 2007 PotentialPotential “Preferred Vendors” selected and contacted.“Preferred Vendors” selected and contacted.
Contracts signed.Contracts signed.
October 2007October 2007 Expected launch date given by programmersExpected launch date given by programmers
Product bonuses compiled for stickinessProduct bonuses compiled for stickiness
January 2008January 2008 2nd launch date scheduled2nd launch date scheduled
Sales Letter for launch writtenSales Letter for launch written
February 2008February 2008 New corporations created for tax efficiency, productNew corporations created for tax efficiency, product
management, and for intellectual property rights.management, and for intellectual property rights.
April 11, 2008April 11, 2008 Kohlston Method video shotKohlston Method video shot
June 2008June 2008 3rd launch date scheduled3rd launch date scheduled
June-Aug 2008June-Aug 2008 Constant testing of the REI Forms GeneratorConstant testing of the REI Forms Generator
July 15, 2008July 15, 2008 Header graphic for REI Forms Generator DeliveredHeader graphic for REI Forms Generator Delivered
Sales letter edits from Copywriter completeSales letter edits from Copywriter complete
10. Timeline for REI Forms GeneratorTimeline for REI Forms Generator
Build Out TimelineBuild Out Timeline
August 1, 2008August 1, 2008 Sales Video back from VideographerSales Video back from Videographer
How to use the system videoHow to use the system video’s created’s created
August 4-5, 2008August 4-5, 2008 Affiliate Sales Letter WrittenAffiliate Sales Letter Written
August 6, 2008August 6, 2008 Affiliate registration website uploadedAffiliate registration website uploaded
August 8, 2008August 8, 2008 Affiliates contacted to promote productAffiliates contacted to promote product
Affiliates contacted via emailAffiliates contacted via email
August 8, 2008August 8, 2008 5 Affiliates register5 Affiliates register
August 9, 2008August 9, 2008 2 Affiliates register2 Affiliates register
August 11, 2008August 11, 2008 Affiliates contacted via phoneAffiliates contacted via phone
Affiliates contacted by emailAffiliates contacted by email
3 Affiliates register3 Affiliates register
August 12, 2008August 12, 2008 3nd email our to all Affiliates3nd email our to all Affiliates
Yahoo Groups ContactedYahoo Groups Contacted
Webinar given for AffiliatesWebinar given for Affiliates
3 Affiliates register3 Affiliates register
August 13, 2008August 13, 2008 Webinar given for AffiliatesWebinar given for Affiliates
August 15, 2008August 15, 2008 Affiliates beginAffiliates begin “Soft Launch”“Soft Launch”
August 22, 2008August 22, 2008 LaunchLaunch
Conversion of 13% of early notification membersConversion of 13% of early notification members
FAQ Database BeginsFAQ Database Begins
11. Timeline for REI Forms GeneratorTimeline for REI Forms Generator
Build Out TimelineBuild Out Timeline
September 1-4, 2008September 1-4, 2008 Scheduled 5 new JV events for the next 60 days.Scheduled 5 new JV events for the next 60 days.
Webinar and email.Webinar and email.
September 9, 2008September 9, 2008 Migration of all data to new programming teamMigration of all data to new programming team
12. Product Launch NotablesProduct Launch Notables
Added Option Contracts to Product 3 days after launchAdded Option Contracts to Product 3 days after launch
Changing web programming company to one that is moreChanging web programming company to one that is more
efficient and answers faster to our needsefficient and answers faster to our needs
2 Affiliates and 2 Affiliate managers added to the sales2 Affiliates and 2 Affiliate managers added to the sales
force since the launch on August 22, 2008force since the launch on August 22, 2008
Video tutorials used for REI Forms GeneratorVideo tutorials used for REI Forms Generator
Each person that enrolls in the program automaticallyEach person that enrolls in the program automatically
becomes and affiliate and is given the opportunity to invitebecomes and affiliate and is given the opportunity to invite
their friends.their friends.
Launch for version 2.0 already in the worksLaunch for version 2.0 already in the works
Increased functionality of the siteIncreased functionality of the site
15. Internal Product LaunchInternal Product Launch
Mastering the Short SaleMastering the Short Sale
150+ Page Training Manual150+ Page Training Manual
The Perfect Short SaleThe Perfect Short Sale
Mastering the Short Sale 4 DiskMastering the Short Sale 4 Disk
DVD TrainingDVD Training
Negotiating With HomeownersNegotiating With Homeowners
DVDDVD
Negotiating Seconds DVDNegotiating Seconds DVD
Executive Summary ofExecutive Summary of
Mortgage Debt Relief Act 2007Mortgage Debt Relief Act 2007
2 Day Mastering the Short Sale2 Day Mastering the Short Sale
Workshop August 15-16, 2008Workshop August 15-16, 2008
Only $1495Only $1495
16. Internal LaunchInternal Launch
Price point break forPrice point break for “internal clients”“internal clients”
– Added benefit to doing business with youAdded benefit to doing business with you
Sales numbers are higher/fasterSales numbers are higher/faster
– Sold well over 100 units in 30 daysSold well over 100 units in 30 days
17. Internal Launch TimelineInternal Launch Timeline
Day 1Day 1 Internal list gets discount price onInternal list gets discount price on
product. First 100 people getproduct. First 100 people get
product for $395.product for $395.
Day 17Day 17 Price point jumps to $595Price point jumps to $595
Day 25Day 25 Price point jumps to $795Price point jumps to $795
Day 30Day 30 Price point jumps to $995Price point jumps to $995
Post Launch Ticket Price $1495Post Launch Ticket Price $1495
18. Product Launch NotablesProduct Launch Notables
First edit of program complete 60 days afterFirst edit of program complete 60 days after
launchlaunch
Several testimonials already in officeSeveral testimonials already in office
Not a web based product that is sold exclusivelyNot a web based product that is sold exclusively
on the webon the web
– SeminarsSeminars
– TeleconferencesTeleconferences
Currently 28% of sales are via the internet, 35% ofCurrently 28% of sales are via the internet, 35% of
sales are by the sales floor, 37% of sales aresales are by the sales floor, 37% of sales are
through tele conferences and seminars.through tele conferences and seminars.
19. Become an Affiliate PartnerBecome an Affiliate Partner
Immediate access to finished productsImmediate access to finished products
Proven sales copyProven sales copy
– Squeeze PagesSqueeze Pages
– Sales PagesSales Pages
– Email CopyEmail Copy
50% affiliate payout on products50% affiliate payout on products