&<br />“The Great Recession”<br />the<br />New Normal<br />
The “Great Recession” <br />and the New Normal<br />
?<br />“Great Recession”<br />Come on… who makes this stuff up? <br />
Where is our iconic imagery ?<br />Dorothea Lange<br />(May 26, 1895 – October 11, 1965) <br />
Here it is…<br />
And here…<br />
some felt it more than others<br />
Let’s not waste the gloom<br />
“Great Recession” or <br />Economic downturn…<br />Regardless, the behavior of (most) US consumers has fundamentally chang...
Consumers found themselves<br />Working too hard<br />Carrying too much debt<br />Not living for the long term <br />
Time for a reset…<br />
What if the Great Recession resulted in a sweeping movement promoting  quality, responsibility, and human kindness?<br />
What if the collapse of inflated real estate and stock prices drove consumers to higher levels of creativity, cooperation,...
What if tight money made corporations behave more ethically and responsibly while offering us better quality along with be...
75%<br />would rather get out of the rat race than climb the corporate ladder<br />
76%<br />would rather spend more time with family than make more money<br />
would trade job security over a job that offered the opportunity for raises<br />75%<br />
92%<br />of consumers are using coupons<br />
91%<br />are shopping at cheaper or discount stores<br />
90%<br />are buying more store brands (and like it)<br />
69%<br />say that the recession has caused them to rethink their perspective and values.<br />
78%<br />say that the recession has changed their spending habits (for the better)<br />
Consumers have dramatically increased the research they do before making purchases large or small.<br />
So what does this mean to the Marketer? <br />
The consumer has changed (and is most likely still changing) <br />
If you haven’t evolved, you may already be a dinosaur (and not even know it). <br />
?<br />Do you know who you are selling to now? <br />
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The Great Recession and the New Normal.

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The Great Recession and the New Normal.

  1. 1. &<br />“The Great Recession”<br />the<br />New Normal<br />
  2. 2. The “Great Recession” <br />and the New Normal<br />
  3. 3. ?<br />“Great Recession”<br />Come on… who makes this stuff up? <br />
  4. 4. Where is our iconic imagery ?<br />Dorothea Lange<br />(May 26, 1895 – October 11, 1965) <br />
  5. 5. Here it is…<br />
  6. 6. And here…<br />
  7. 7. some felt it more than others<br />
  8. 8. Let’s not waste the gloom<br />
  9. 9. “Great Recession” or <br />Economic downturn…<br />Regardless, the behavior of (most) US consumers has fundamentally changed<br />
  10. 10. Consumers found themselves<br />Working too hard<br />Carrying too much debt<br />Not living for the long term <br />
  11. 11. Time for a reset…<br />
  12. 12. What if the Great Recession resulted in a sweeping movement promoting quality, responsibility, and human kindness?<br />
  13. 13. What if the collapse of inflated real estate and stock prices drove consumers to higher levels of creativity, cooperation, and community?<br />
  14. 14. What if tight money made corporations behave more ethically and responsibly while offering us better quality along with better prices?<br />
  15. 15. 75%<br />would rather get out of the rat race than climb the corporate ladder<br />
  16. 16. 76%<br />would rather spend more time with family than make more money<br />
  17. 17. would trade job security over a job that offered the opportunity for raises<br />75%<br />
  18. 18. 92%<br />of consumers are using coupons<br />
  19. 19. 91%<br />are shopping at cheaper or discount stores<br />
  20. 20. 90%<br />are buying more store brands (and like it)<br />
  21. 21. 69%<br />say that the recession has caused them to rethink their perspective and values.<br />
  22. 22. 78%<br />say that the recession has changed their spending habits (for the better)<br />
  23. 23. Consumers have dramatically increased the research they do before making purchases large or small.<br />
  24. 24. So what does this mean to the Marketer? <br />
  25. 25. The consumer has changed (and is most likely still changing) <br />
  26. 26. If you haven’t evolved, you may already be a dinosaur (and not even know it). <br />
  27. 27. ?<br />Do you know who you are selling to now? <br />
  28. 28. LinkedIn Profile- Click Here<br />www.graham-mcinnes.com<br />For more information-<br />www.ogilvy.com/News/Press-Releases/March-2010-Eyes-Wide-Open.aspx<br />www.mckinseyquarterly.com/How_the_recession_has_changed_US_consumer_behavior_2477<br />

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