The Great Recession and the New Normal.

1. & “The Great Recession” the New Normal

2. ? “Great Recession” Great…? Who makes this stuff up? Come on… who makes this stuff up?

3. Where’s the iconic imagery like the last “great” event? Dorothea Lange (May 26, 1895 – October 11, 1965)

4. Oh, here it is…

5. And here…

6. And here in a graphic age disparity (watch this one closely).

7. “Great Recession” or Economic downturn… Regardless, the outcome has been a fundamental change in behavior of (most) US consumers

8. Consumers found themselves Working too hard Carrying too much debt Not living for the long term

9. Perhaps it was time for a reset…

10. What if the result of the Great Recession was a movement promoting quality, responsibility, and human kindness?

11. What if the collapse of inflated real estate and stock prices drove consumers to higher levels of creativity, cooperation, and community?

12. What if tight economics caused corporations to be more ethical, more responsible and offer consumers better quality along with better prices?

13. What about the consumer? What is the New Normal?

14. 75% would rather get out of the rat race than climb the corporate ladder

15. 76% would rather spend more time with family than make more money

16. would trade job security over a job that offered the opportunity for raises 75%

17. 92% of consumers are using coupons

18. 91% are shopping at cheaper or discount stores

19. 90% are buying more store brands (and like it)

20. 69% say that the recession has caused them to rethink their perspective and values.

21. 78% say that the recession has changed their spending habits (for the better)

22. The New Normal consumer has dramatically increased research they do before making purchases (large and small).

23. So what does this mean to the Marketer?

24. The New Normal consumer has changed (and is likely still changing)

25. If you haven’t changed right along with them, you may already be a dinosaur (and not even know it).

26. ? The New Normal. Do you know who you are selling to now?

27. LinkedIn Profile- Click Here www.graham-mcinnes.com For more information- www.ogilvy.com/News/Press-Releases/March-2010-Eyes-Wide-Open.aspx www.mckinseyquarterly.com/How_the_recession_has_changed_US_consumer_behavior_2477