5. story 5
WHEN A VISION IS BORN FROM AN ADVENTURE
In 2008, as Danish environmentalist and entrepreneur René Kaerskov prepared himself to jump from a helicopter over the Arctic, he
had no idea he was parachuting into a new era.
Standing directly over the North Pole, what he saw before him took his breath away; his heart forever conquered by the simple beauty
and infinite white expanse of the Arctic.
This was the moment, the moment BERING was born.
A great concept and design needs a great name
More than 280 years ago, the Danish conqueror Vitus Bering braced himself for a daring adventure: in 1728, he set sail for an almost
unknown area of the Arctic Ocean.
On his journey, he crossed the straits later named the Bering Strait in his honour. Vitus Bering was the first European to discover Alaska
and it is here that one of the four time zones also bears his famous name: BERING!
Siberia
Alaska
Arctic
Circle
Beringstrait
6. 6
design & materials
CHARACTERISED BY MINIMALIST STYLE AND SLIM DANISH DESIGN,
BERING WATCHES ARE MADE USING THE HIGHEST QUALITY MATERIALS AVAILABLE.
TIMELESS BEAUTY
Minimalist Danish design
Slim profile
Clean lines and smooth contours
Understated elegance
DURABLE
Using only high quality materials for manufacture ensures long-lasting durability and enhances the design.
Scratch-Resistant Sapphire crystal - European Standard
Sapphire crystal is harder, more durable and more scratch resistant than mineral glass and the European standard is the most trans-parent
in the world. Integrated into the case of every BERING watch it guarantees the highest possible resistance to scratches and
breaks.
ION Plating (IP)
BERING uses the advanced technology of Ion Plating (IP) to create coloured metal. Specially formulated colour solutions are released
into a high-pressure vacuum chamber at extremely high temperatures. The colour is chemically and physically bonded to the steel so
it’s more durable and long lasting.
International Limited Lifetime Warranty
All BERING watches are covered by an international limited lifetime warranty.
Scratch resistant
HighTech-Ceramic
Bezel
Scratch resistant
Sapphire Crystal
Scratch resistant
HighTech-Ceramic
Links
7. collection 7
TWO COLLECTIONS – CERAMIC AND CLASSIC
Slim Danish design combined with the strength and durability of ceramic
CeR B E R I N G C E R A M I C C O L L E C T I O N
SLIM CERAMIC
Scratch Resistant, Hypoallergenic and Super Tough
Heated in special ovens to 1600 degrees and hand crafted with diamond
polishing, BERING ceramic is a unique high-tech material.
Brilliant white or jet-black, watchcase, bezel or bracelet links.
The luxurious finish of ceramic is resistant to discolouration and scratching.
A watch with enduring style.
Minimalist style in stainless steel and titanium
ClaS B E R I N G C L A S S I C C O L L E C T I O N
STAINLESS STEEL
Hard Wearing and Non-Corrosive
Brushed or polished for distinctively elegant watches with standout style.
ClaS B E R I N G C L A S S I C C O L L E C T I O N
ULTRA-LIGHT TITANIUM
Lightweight, Strong and Allergy Free
Titanium offers the highest level of comfort when sleek design and light-weight
material unite.
CERAMIC COLLECTION
CLASSIC COLLECTION
10. consumer packaging 10
Over 60% of Watches are Gifts
Research has shown that over 60% of watches are purchased as gifts, so BERING set about creating a new approach to consumer
packaging that would add value and enhance the consumer buying experience.
The traditional watch box is now obsolete, replaced by an elegant reusable glass container. Use it for a romantic tea light, a decorative
vase or a jar of sweets; the options are limited only by imagination and creativity.
It’s just one of five elements that make up BERING consumer packaging.
i n s p i r e d b y a r c t i c b e a u t y
a. Glass Packaging
b. Micro
Microfiber Pillow
c. Micro
Microfiber Bag
d. Cardboard Box
e. Paper Gift bag
a
b
d
c
e
11. principles for display 11
Bring the Brand to Life
• A showcase/counter
• Three shelf towers
• Four shelf towers
Clean lines, integrated lighting and modular design, BERING retail furniture is easy to install and provides an instant brand environment
that acts as a drawcard to customers and brings the brand to life in your store.
Combined with the following BERING principles for display; the look is world-class and adds an exciting dimension to any retail store.
BERING furniture ”Shop in Shop” BERING furniture ”Master Towers”
1. Prepare Watches for Display
Step one: Remove the protective foil
Step two: Set the watch hands to show the smile dial (10 past 10) Smile Dial
Step three: Adjust the straps to fit the display clasp perfectly
Men´s leather strap: 3rd or 4th hole
Ladies leather strap: 1st or 2nd hole
Step four: Fix the hangtag behind the display clasp so it’s hidden from view.
12. principles for display 12
2. Group Watches in Themes or by Colour
As shown below
Black & White Ceramic Black & Grey Titanium Black dials with black leather straps & a
red strap model as an eye-catcher
3. Use the Catalogue as a Guide
The easiest way to group watches on display is to follow the way the watches appear in the BERING Catalogue.
i n s p i r e d b y a r c t i c b e a u t y
4. Keep the Display Neat, Tidy, Harmonised and Focused
A BERING display should never look overloaded, chaotic, or disorganised but rather it should look simple and reflect thought and
attention to detail.
13. principles for display 13
Tower Display
Place a display stand (with backdrop
image) on each shelf with bestsellers
allocated to the 1st and 2nd shelves.
Avoid placing watches on just one side
of the display stand but place them on
either side to keep the display visually
balanced.
Position individual watches on the display
in themes and colours.
Use the BERING glass container with an
appropriate ‘banderol’ label to display in-dividual
watches.
Showcase/Counter Display
Top Shelf
This should be used for best sellers with
the watches displayed on a small stand
(without the backboard visual). PC Cards,
watches.
Bottom Shelf
Display stands should be used on the lower shelf and
product displayed by theme.
ed glass packaging with banderols can then
be used to draw attention to individual
14. principles for display 14
Glass Banderol
Scratch resistant
SAPPHIRE CRYSTAL
Scratch resistant
SLIM CERAMIC
Limited Lifetime
WARRANTY
Scratch resistant
SAPPHIRE CRYSTAL
Limited Lifetime
WARRANTY
Step 1
• Select the number of class containers you
intent to use and starting with the first
‘banderol’ - remove the protective foil to
reveal the adhesive strip
Step 2
• Centre the Banderol label on the glass jar.
• Fix the adhesive end of the Banderol to
the glass.
• Wrap the Banderol until it meets the
other end.
• Stick the ends together so the ‘banderol’
label does not slip.
• Close the lid.
Step 3
• Place the selected watch on top of the lid.
•
ntainers ective
15. displays stands 15
display small
-Delivery incl. 20 Watchclasp
15 Clasp
5 XL-Clasp
20 Adapter
-1 x Backdropmotive
Display small complete
Size: w 250 x h 245 x d 235 mm
Item.Nr.: 99100-003
5 710718 000449
1’ display
- Delivery incl. 40 Watchclasp
35 Clasp
5 XL-Clasp
40 Adapter
- 1 x Backdrop motive
1` Display 9er Set
Displays for respectively one watch in 6 different heights
Width, Height, Depth in mm
2 x Display 1. 45 x 20 x 45 mm
2 x Display 2. 45 x 30 x 45 mm
2 x Display 3. 45 x 40 x 45 mm
1 x Display 4. 45 x 50 x 45 mm
1 x Display 5. 45 x 60 x 45 mm
1 x Display 6. 45 x 80 x 45 mm
watch lugs
Clasp Set
(display clasp + adapter)
Clasp Set XL
(display clasp + adapter)
display XL (with lightbackdrop)
Display XL complete (incl. Light)
Size: w 410 x h 500 x d 460 mm
Item.Nr.: 99100-006
5 7 1 0 7 1 8 0 0 1 8 4 2
16. display stands & inserts 16
acrylic display big
Acrylic display big
Size: w 150 x h 194 x d 105 mm
Item.Nr.: 99100-011
5 710718 000517
i n s p i r e d b y a r c t i c b e a u t y
When the pure, cool beauty of the Arc t ic
i s blended wi th the simple elegance of Danish design,
a new era dawns: it ’s Bering-Time.
Backdrop big (frontside)
Size: w 150 x h 190 mm
Item.Nr.: 99100-400-AUS
5 710718 000883
BERING CERAMIC
SCRATCH RESISTANT SLIM CERAMIC
Flat HighTech-Ceramic Bezel
Flat HighTech-Ceramic Case
. Extremely scratch resistant, enormously hard,
uniquely durable
. Heated in the oven at 1600 degrees centigrade
. Brought to perfection with diamonds
CeR
SCRATCH RESISTANT SAPPHIRE CRYSTAL LIMITED LIFETIME WARRANTY
(backside)
acrylic display small
Acrylic display small
Size: w 70 x h 84 x d 35 mm
Item.Nr.: 99100-010
5 710718 000500
Scratch resistant
SLIM CERAMIC
Scratch resistant
SAPPHIRE CRYSTAL
Limited Lifetime
WARRANTY
Backdrop small (frontside)
Size: w 70 x h 80 mm
Item.Nr.: 99100-300-AUS
Scratch resistant
SAPPHIRE CRYSTAL
Limited Lifetime
WARRANTY
5 7 1 0 7 1 8 0 0 0 8 7 6
(backside)
product text cards
Product text (frontside)
Size: w 60 x h 45 mm
Item.Nr.: 99300-202-AUS
5 7 1 0 7 1 8 0 0 1 4 6 0
(backside)
Scratch resistant
SLIM CERAMIC
Scratch resistant
SAPPHIRE CRYSTAL
Limited Lifetime
WARRANTY
Scratch resistant
SAPPHIRE CRYSTAL
Limited Lifetime
WARRANTY
17. POSM 17
Store Posters
Point of sale material as shown below will be delivered with the opening order. New creative material will then be provided in advance
of each future brand activation.
B E R I N G S L IM C E R A MI C
the perfect symbiosis of minimal flat design and maximum material strength
i n s p i r e d b y a r c t i c b e a u t y
SCRATCH-RESISTANT SAPPHIRE CRYSTAL
HIGHTECH-CERAMI C . LIMITED LI FE TIME WARRANT Y
Size: w 594 x h 841 mm (DIN A1)
B E R I N G S L IM C E R A MI C
the perfect symbiosis of minimal flat design and maximum material strength
i n s p i r e d b y a r c t i c b e a u t y
SCRATCH-RESISTANT SAPPHIRE CRYSTAL
HIGHTECH-CERAMIC . 3-Y E AR INTERNATIONAL WARRANT Y
BERING Poster A1.02.042012_04.indd 2 21.06.12 11:37
Example of Store Window Backing Options
i n s p i r e d b y a r c t i c b e a u t y i n s p i r e d b y a r c t i c b e a u t y
18. brand activation 18
IMPORTANT
PACKAGING
Please Deliver to
Watch Department
Prior to the official start date of a BERING promotion or new
product launch, your store will receive a special BYMR Brand
Activation Envelop.
SEPTEMBER 2012
Brand Launch
i n s p i r e d b y a r c t i c b e a u t y
Inside you’ll find a Brand Activation Pack that contains all the
information you need, easy to follow instructions and new
POSM to set up.
19. warranty & repairs 19
BERING REPAIR CENTRES
Australia
BYMR
PO Box 81
Artarmon NSW 2064
BYMR Service HOTLINE 1300 458 880
New Zealand
Capital Watch Services
100 Willis Street
Wellington
BYMR Service HOTLINE 0800 527 277
1. International Limited Lifetime Warranty
The warranty certificate is the proof of purchase and must be completely fully and correctly by an authorised BERING dealer.
It covers against defects caused by faulty material or workmanship for the lifetime of the watch.
The warranty excludes the battery, band, glass and other appearance parts subject to normal wear and tear. The warranty does not
apply if there is evidence of improper treatment that includes water damage, accidental damage (such as bumps and breakages) and
damage, which arises because of failure to follow the operating instructions.
Maintenance, repairs or a strap change performed by an unauthorised third party, renders the warranty invalid.
(Please be aware of that the warranty regulation "Limited Lifetime Warranty” only affects Australia and New Zealand)
2. BYMR 6 Month Goodwill Guarantee
Additional to the brand warranty, BYMR authorises the store manager to approve repairs at no charge within 6 months of the purchase
date provided there is no evidence of damage or misuse.
This applies regardless if it is an appearance part or the movement.
The Store Manager
Must sign the repair docket and write G6 beside their signature before sending the watch and warranty certificate to BYMR
3. BYMR 12 Month Battery Guarantee
BYMR guarantees the battery life of every watch for 12 months from the date of purchase by a consumer.
The Store Manager
Must check the warranty to ensure the purchase date is within 12 months, then sign the repair docket and write B12 beside their
signature before sending the watch and warranty card to an authorised BERING service centre.
4 STEPS FOR FAST TURNAROUND OF REPAIRS
1. Include the original warranty certificate
2. Complete the repair docket in full
3. Provide the watch model reference number and specific details of the problem
4. Pack the watch in bubble wrap or something similar to prevent damage in transit
PLEASE DO NOT SEND WATCHES FOR REPAIR IN THE BERING GLASS CONTAINER
i n s p i r e d b y a r c t i c b e a u t y Warran &t yinstruct imonanual
Quality Features Indicated on Case-back
Laser etched with the Arctic Circle
Model number
20. 20
www.bymr.info
AS BERING STOCKIST, WE INVITE YOU TO JOIN www.bymr.info
It’s an exclusive on-line platform, designed and developed by BYMR to benefit retailers who adopt BYMR
brands.
All you need to do is log on and register as a BERING sales consultant. Once registered, you get access to
• BERING prizes and rewards
• The BERING Staff VIP Purchase Program
• Product information and marketing updates
• Advance notice about new models
Simply visit www.bymr.info and register today
Jarass Pty Ltd t/a BYMR
PO Box 81 Artarmon
NSW 2064 Australia
T +61 2 9436 2929
F +61 2 9436 2848
info@bymr.com.au
www.bymr.com.au
