A Level Media Documentary Textual Analysis - Inside Dior

1. Inside Dior

2. Camera Shots and Movements
There were a variety of different
shots, ranging from close ups of the
fashion collection or the models to
wide shots of the runway and
backstage.
There was also a large amount of
panning up and down the outfits of
the models before the runway, in
order to show off Dior’s fashion and
possibly promote the brand. The
panning also showed how much work
is actually put into Dior runway
shows.

3. Camera Shots and Movements
A variety of images and archived
footage from Dior fashion shows from
years ago were used. This followed the
expository conventions of
documentary and was used to create
an idea for the audience of what is was
like and what it is still like to work
inside Dior.

4. Interviews
A variety of different interviews are used
throughout, including interviews with
the creative director of Dior Makeup and
celebrities, Charlize Theron and Bella
Hadid. The majority of the interviews
were mid-shots and the mis-en-scene
was either backstage of a
runway/workroom or in a luxurious
room.

5. Mis-en-scene
For the mis-en-scene,
glamorous and
luxurious locations
were used throughout
the entirety of the
documentary because
Dior is seen as a
luxury brand globally,
therefore the mis-en-
scene was just a
reflection of Dior.

6. Sound and Editing
• A ‘voice of God’ narrator was used, meaning that the
commentator could be heard but not seen.
• Non-diegetic sound of a fast, high tempo beat was used
during the runway shots because this reflected how frantic
and tense the runway shows are.
• A large amount of long takes where used during the
interviews with celebrities who represent the brand, such as
Charlize Theron.
• However, there were also a large amount of cuts when shots
were showing the preparation of the runway show because
this is reinforced hectic and busy reality of the backstage of
runway shows.

7. John Corner
• John Corner believes that there five elements to documentaries, including
observation, interview, dramatisation, mis-en-scene and exposition.
• Inside Dior included observation through the camera shots and movements,
as well as through images and previous archived Dior footage. These
observations were then used as evidence to reinforce the reality of Dior and
what it is truly like to work inside Dior.
• The documentary also included many interviews with employees who work
in Dior, fashion journalists, as well as models and celebrities. This helped to
create a balanced argument and give a wider view inside the company.
• A large amount of locations were also used and the mis-en-scene was
mostly luxurious even if the location was backstage at a runway and this
helped the exposition of the argument.
• Dramatisation was the only element that was not included in this
documentary, as there was no need for a sense of conflict to be created or
an argument to be built up. The main focus of the documentary was to be
observational.

8. Representation
• The overall representation of those featured in the
documentary and the brand itself is presented in a positive
way.
• The brand is represented as a traditional and luxurious brand
around the world. The people who work within the brand,
who are featured in the documentary are represented as
extremely hardworking and dedicated. This is shown through
the large amount of interviews with creative directors etc.