In my Sports Marketing class, we were assigned a social media platform to utilize and promote the 2016 Dean and Deluca Golf Invitational. I presented using Periscope to build fun behind-the-scenes buzz of the golf tournament, because let's be honest, golf can get boring. I wanted to accomplish this buzz in three main ways: I want to educate people on the tournament history; entertain viewers by giving behind the scenes footage, and engage users with contests and hearts.

1. Periscope
“Building Behind the Scenes Buzz”

2. Educate
Entertain
Engage

3. Educate
• 70th Anniversary
• Key People
• Awareness
• Dean & Deluca Chefs

4. Entertain
• Target Millennials
• 49% of Periscope
• Caddy GoPro Live Stream
• Fun Interviews
• Jordan Daigle Takeover

5. Engage
• Chat
• Hashtag
• Heart Contest
• External Buzz

6. Nail Behind the Scenes Entertainment Right on the Head