The document discusses Claude Levi-Strauss and his concept of binary opposition. Levi-Strauss believed that our understanding of a word's meaning comes from its opposite. He called these paired opposites "binary oppositions," such as good/bad, young/old, rational/irrational. Soap operas often use binary oppositions between characters, like Phil Mitchell (bad) and Dot (good) in EastEnders. The document concludes that the soap opera being created will include binary oppositions between characters to make them more relatable and interesting for audiences, as other successful soaps like EastEnders do.