3. Tracking
To follow the traces of the trail.
To check the behavior
Visits
Visitors
Time on site
Page view
Bounce rate
Source
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4. Benefits of tracking
Billions of web users surf the web daily
Some websites have billions of user accounts
Tracking users and their online habits
Increasing revenue
Reducing cost
Customer satisfaction/loyalty
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5. Forms of Tracking
Client-side
Pixel /Cookies
Server-side
Post back/User accounts
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Image pixel
Iframe pixel
6. What is pixel tracking
Pixel are little 1x1 transparent pixel image that allows you to keep track of how
many users visit your website or see your advertisement.
It is a html-based code
<img src="http://tracking.xyz.com/aff_c?offer_id=22&aff_id=99738" width="1"
height="1"/>
Areas of advantages
Affiliate marketing
Content marketing
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7. Why we need a Pixel tracking?
An iframe/image Pixel is an HTML code which is loaded when a user visits a
website or opens an email.
It is useful for tracking user behavior and conversions.
With an iframe/image pixel, advertisers can acquire data for online
marketing, web analysis or email marketing.
Real time tracking.
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8. How to use
pixel tracking?
User see the offer
https://tracking.xyz.com/aff_c?offer_id=22&aff_id=99738
When user clicks, the transaction id is generated
Transaction id consist of
Date
User agent
Session IP
Offer ID
Network ID
https://www.myntra.com/?utm_source=xyz&utm_medium=affi
liate_1028ee69b37aafbdb9bccb38400dc1
Other than that transaction id also contains
Medium
Time
Affiliate id
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9. How to use
pixel tracking?
Clicks contains the
Session IP
Time
When click is done on the link the cookie is dropped on the browser
Cookie contains
Time
Date
Offer id
Affiliate id
Transaction id
Ip address
Sale is done pixel start working
It search for the last cookie dropped on browser
Matches it with the order id and fires the pixel
accordingly
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10. Disadvantages of Tracking Pixels
Visitors are often unaware of the data collected.
Too much personalization can discourage visitors.
More bandwidth required decreased load times.
Increases data usage for all web traffic.
Cookie dependency
Cookie expires
Manual cancelation by user
Overwrite
End automatically
Session based
Based on conversion
Cross device tracking is not possible 10
11. Post back tracking
Post back tracking is the server-to-server based tracking
Saving information about user ID directly to the server of an advertiser and
Affiliate Network.
User sees an offer and clicks on an ad
Types of post back tracking
Offer based
Global tracking
http://tracking.xyz.in/aff_lsr?offer_id=22&transaction_id={aff_sub}
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12. How to use
post-back
tracking?
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Post back tracking can be thought of as
two separate processes: what happens
when a user clicks on an offer and what
happens upon conversion.
13. How to use
post-back
tracking?
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When a user clicks on an offer :
User sees an offer.
User clicks on the offer.
Click goes to a server.
The server records the click, then
generates and records the
Transaction ID for that session
Server immediately directs the user
to the offer’s landing page,
including the ID for that session in
the offer URL.
14. How to use
post-back
tracking?
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After conversion:
The advertiser’s server sends a signal
to Server “fires a post-back” that
includes the Transaction ID initially
supplied.
Server records the conversion for that
session.