Businesses in Africa are gradually getting on the web. GoViral proposes a guideline for their social media campaigns and also for their workers.

1. Why
Ghanaian
Businesses
Need
Social
Media
Guidelines
The
phenomenal
growth
in
digital
technology
and
the
rise
of
social
media
platforms
over
the
past
few
years
in
Africa
have
revolutionized
the
way
in
which
people
communicate
and
share
information.
Companies
and
organizations
are
now
going
social
by
engaging
their
clients
and
followers
on
Facebook,
Twitter
and
other
social
media
platforms.
The
turbocharged
boom
in
social,
over
the
past
1
year
means
employees
are
likely
to
be
tempted
to
go
the
extra
mile
to
woo
a
potential
consumer
on
these
social
platforms
but
if
not
managed
well,
it
has
the
potential
to
spell
doom
for
their
companies.
In
2009,
two
of
Domino's
employees
misused
the
social
technology
and
that
had
a
negative
reflection
on
the
company
position
and
its
reputation
that
required
some
actions
to
solve
and
avoid
in
future.
As
an
example,
One
employee
was
making
sandwiches,
stuffing
cheese
up
his
nose,
spreading
mucus
on
bread
and
violating
other
health-­‐code
standard
so,
as
it
was
something
strange
related
to
one
of
the
best
Pizza
delivery
company,
the
video
was
viewed
by
more
than
one
million
viewers
in
one
day
only.
In
addition,
this
issue
was
one
of
the
main
topics
on
Twitter
at
that
time.
Also,
it
became
as
the
main
results
in
Google
search
engine
when
people
were
searching
for
Domino's
as
keyword.
To
avoid
this
social
media
disaster,
it
is
important
for
businesses
and
organizations
to
formalize
social
media
programs
and
policies.
A
Policy
or
guidelines
protects
the
company’s
reputation
and
minimizes
confusion
about
murky
legal
issues,
as
workers
will
be
guided
in
what
they
post
and
share
on
social
media
platforms.
Having
clear
guidelines
can
also
help
employees
understand
ways
they
can
use
social
media
to
help
achieve
business
goals.
For
instance,
policies
should
advise
employees
how
they
can
comment
on
blogs
or
social
networks
to
boost
brand
awareness
and
drive
traffic
to
the
company's
site.
GoViral
Africa,
an
inbound
marketing
agency
in
Ghana,
is
currently
leading
the
charge
to
develop
social
media
policies
and
programs
for
companies
and
organizations,
wanting
to
go
social.
The
agency
is
currently
training
SME’s
on
the
need
for
businesses
to
have
social
media
platforms
to
generate
loyal
customers
and
promote
their
goods
and
services.