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Valentine's Day

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With the raise of eCommerce and mCommerce and the decrease of shipping times, more people around the world are shopping online for Valentine's Day.

Published in: Internet, Retail, Data & Analytics
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Valentine's Day

  1. 1. '5‘: [ / 2016 Valentine's Day '" ePayments »‘: With the rise of eCommerce and mCommerce and the decrease in shipping times, more people around the world are shopping online for Valentine’s Day. . '‘I f (if) . ‘;r_ ", F. _‘I :3. .71”; . . in IQ‘ xs EL£l— F tr I , V’ 4 ' . / 20 1 4 20 1 5 20 1 6 / / . . - : 4‘. ’ I K t _ / 1 . . KL. ‘ rim FEBRUARY FEBRUARY FEBRUARY Flowers Before V-Day In the week leading up to Valentine's Day, the Average Transaction Value (ATV) for flowers purchased online is 60-70 euros. The ATV for flowers purchased online goes up to approximately 165 euros right before Valentine's | Day. This is 132% more than the normal ATV. I ‘A l ' l"/ - I The number of transactions , ° for flowers purchases '* online rises in the days prior to V-Day by 73%—131%. Flowers On / -Day People spend approximately 55-60 euros online for flowers on Valentine's Day. 1-; This is approximately ” 1’ ‘-1 less than the average _6() transaction value of flowers €35 purchased online. . The number of online transactions also drops by . _l . 'v, _ Online Shopping for Beauty Products, Flowers, Jewelry, lclothing and En'tertainment Peaks Before V-Day: In EUTODE _ "lA, fi"V/ vt A . f'-/ /'‘ I V: ’ I‘ I ‘ '3 ““ I " _ I I ‘ _ l 1 I . CZ-a. ;:; :_MI . LA - f ‘A r - ‘ ibis ; '7 ' 2 O 1 4 2 O 1 5 20 1 6 In North America ''’r. -I‘ L git / / 7‘ ‘ Q ' I ' O . l _ ' / 6 I F; 1' / "x-/ :.: :,; ‘" '/ _ : >.% I N . _ . A sky Y . < ‘ 2 O 1 4 2 O 1 5 20 1 6 In APAC / . P)‘ ‘v , l §T l l M . vi ‘ 6 6 N -"- "r/ «"/ ‘.1 '1 RV» 3*‘ " | 1 ‘_F F V l I , V ‘ r j Z «I "- ‘ «. , '. ‘¥E> A t , . T. ‘ I xiv‘ ‘ 2 0 1 4 20 1 5 20 1 6 Valentine's Day continues to grow in online shopping around the world and in different verticals, especially with gift related items and flowers. (‘,1 Data collected from payments processed by Ingenico ePayments. Analysis by Elevate Data Services, Ingenico's Business Intelligence solution for ePayments.

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