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Infographic: The French Games Market

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France #1 in the world when it comes to playing games on TV/Console

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Infographic: The French Games Market

  1. 1. ‘£5 newzoo January 2014 Qamerw .711; WORLD RANK (REVENUES): " . .FRANCE '3 APP STORE RANKING” l_T__] ipqd 1:09 WHEN IT COMES TO TV’/ CONSOLE GAMING POPULARITY I Q iPh°"° #08 *"’””~ OF THE GAMERS Goog| eP| aq #07 PLAYING ON A TV/ CONSOLE THERE ARE FRENCH A ORNERS ‘= it Newzods primary consumer research portfolio (18 countries) V GAMERS SPENDS MONEY ON OR ’ IN GAMES 16.6 13.2 10.4 8.7 5.2 5700 FACT FROM NE! /~lZOO'S DATA EXPLORER OUT OF FRENCH MOBILE $9‘ 1?‘ A‘ PAYERS HAS As 33%‘ gm‘ ‘QR “Eh SERVICE PROVEOER NEWZOO'S SCREEN SEGMENTATION MODEL" gamerw SIZE AND PROFI’LE OPPORTUNITIES In‘! FRANCE ACROSS ALL SCREENS AND MARKET SEGMENTS USING 200 VARIABLES. SUCH ASI T -GENDER/ AGE -PREFERRED PAYmENT METHODS -INCOME & HOME SITUATION -FREE-TO-PLAY (r2P) vERsus PAY-T0-PLAY (Pam -MOBILE PHONE & TABLET BRANDS vPOPULAXR FRANCHISES PLAYED -Tv OOHNEOTTVITY & OEvTcEs CONNECTED -SOCIAL NETWORKS usEo -PREFERRED Tv CHANNELS -APP sTOREs usEo -PREFERRED RETAIL CHAINS -CROSS-SCREEN ROLE or M08!LE oEvxcE -us: or PREPAID CARDS -OONSOLES usEo & OWNED -TOTAL NUMBER or (NON-)GAMERS -SHARE or OTOTTAL DOWNLOADS TN SPENDING -PLAYERS PER MARKET GEGMEMT / scREEN -PLAYING TOGETHER WITH KIDS -GENRE PREFERENCES PER MARKET SEGMENT All key variables can be found here: - PLY I N0 PLAYERS PER .4ARKET SEGMENT ww. _., .newzo°_¢°m, topic_“st '34 HGWZOO ” """"*'°° G"°”°’ Gum? ‘ "””"“” "W0" r I N O mo R E co 0 L s T u r r A T 2 1. 2} Nzwzoo/ Dis! /mo Monmly G/ obo! AppSIore Repon, October 2073 2 All other data taken from the Ne. -/zoo Data Explorer (20 7 3, age 10:0 65) wWW- newzoo-C0 rn

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