1. IMG Live – NFL Sunday Ticket Marketing Plan – Indiana University
Executive Summary
 Indiana University students make up a campus of sports fanatics. Our plan is
to bring awareness to the product, have students engage with the product
and ultimately purchase the product.
SWOT Analysis
 Strengths
o Good price (even cheaper if you split it with a roommate)
o Package comes with Sunday Ticket, Red Zone and Fantasy Zone
o Can be streamed on many devices
 Weaknesses
o Only one person can use the account at once
o You can add players, but not your whole fantasy team unless you play
on NFL.com
 Opportunities
o Freshman do not have access to cable/satellite in the dorms
 Threats
o Xfinity has tables/tents all over campus
o Some fraternities already have Sunday Ticket
o People may already have Xfinity or Verizon’s version
o Students may not want to purchase the add ons (Xbox, HDMI,
Chromecast, Roku, ect.)
Objectives
 Spread the word that NFL Sunday Ticket can be streamed without
cable/satellite
 Get students to sign up
 Have students interact with the product
Target Market
 Fraternities
 Freshman males living in the dorms
 Males living in the dorms
 Males living in off campus apartments
Unique Selling Proposition
 You don’t need to have DirectTV just a computer or tablet to stream it on.
 You can add your fantasy team and receive updates on them.
 The price is even better if you and your roommate(s) want to split it.
Distribution Plan
 Hand out premiums while flyering and working the table
 Social Media pushes

2.  Campus Map
 Events
o Move-in days
o IU Block Party/Rec Fest at the SRSC
o Welcome week (first days of class)
o Tailgates
o Fraternity Rush
o Fraternity Chapter meetings
Marketing Material
 Sunglasses: 800
 Phone Wallets: 500
 Cups: 1,000
 Koozies: 800
 Stickers: 200
 Chromecasts: 5
 Tanks: 16 (8 M/ 8 L)
 Flyers: 6,000
 Table Cloth: 1
 Pullup Banner: 1
 Lilitab kiosk: 1
Calendar
 August 18, 2015
o Training in Bloomington

3.  August 21, 2015
o Flyering at Rec Fest
 August 22, 2015
o Flyering at the Flyering at IU Block Party/dorms
 August 24 - 29
o Flyering at all dorms and dinning halls
o Set up on table by the clock tower at Woodburn Hall and at the
entrance to the Arboretum/Kelley
 August 30
o Speak at fratnerity houses that don’t have Sunday Ticket already and
un-housed chapters.
 September 12-13
o Have a table for freshman to stop at during fraternity rush