1. What do we know about
People?

2. marketer?
Are you a

3. If Yes

4. You have a good grasp of the
Extrinsic Motivators (price,
features, benefits) of a product or a piece of
content

5. But,

6. You often struggle with the Intrinsic
Motivators (how does the product align to a
person’s feelings or goals).

7. People are thinking
feelers not feeling thinkers

8. What do we know about People?
We depend on mental models

9. We want
to be in control

10. We don’t like
change

11. We’re not great at
remembering

12. We love
a good story

13. We are highly
visual by nature

14. We do have
some limitations

15. We are
social creatures

16. We’re
curious

17. We don’t want
to put in a lot of effort

18. We love
patterns

19. We make
mistakes

20. What We Should Know?
People carefully consider to share information
which is useful to other people

21. People share to other to define themselves and
make easier for others to understand and know
about them
Who I am and what I care about

22. People share information
to stay connected to people and
grow relationships

23. People share information
to satisfy themselves and connect
to the world

24. To support causes and issues
they care about

25. Emotion plays a big
role in sharing
Feeling Fearful
Angry
Amused

26. People will share when they are

27. Physiologically Aroused
What it means?

28. Emotional stimuli

29. When the autonomic nervous is
activated

30. How can you bring or recall
to the conscious mind?
Excite or bring strong
positive emotions to
influence the
audience to boost
social transmission

31. How do I do that?
People’s behaviour is heavily
influenced by what others
say and do.

32. Become what people
expect you to be, instead
of telling what you are and
convincing them.

33. You may be doing this for
each problem
Solution + Resolution = Completion

34. Leading to Limitation

35. Actually you have to do this
Knowledge + Exploration = Understanding

36. Leading to Expansion

37. THANK YOU
Created By
Girish Sharma
E: girish.sharma@digitalhorizons.net