1. Overreachingmessage
Wendy’sWonderful Kidsisrevolutionizingthe adoptive processwithagroundbreakingprogramthat
increasesthe numberof childrenadoptedfromfostercare.
Supporting message
Since 2004, Wendy’sWonderful kidshastakenonthe responsibility forbeingthe voice of fostercare
childrenbyeducatingthe publicaboutmisconceptiontheymayhave aboutthe adoptionprocess,while
supportingadoptive professionalsandagenciesthroughoutthe UnitedStatesandCanadatoensure that
everychildhasa permanentlovinghome.
Core messages
Wendy’sis:
1. Innovatorinadoptive processes
2. Educatingthe public
3. A knowledgeable source
4. Committedtofindingforeverhomes
5. A recognizedandestablishedprogram
6. Making a real difference
7. Increasingthe numberof adoptions
Proof Points
 Wendy’sWonderful Kidshas204 recruiters.
 Wendy’sWonderful Kidsare three timesmore likelytobe adopted.
 Wendy’sWonderful Kidsrecruitersare taughtto employaggressive practicesanduse proven
tactics focusedonfindingthe besthomesforfosterchildren.
 Wendy’sWonderful hasexceeded4,500 finalizedadoptions,andservedmore than11,500
children.
Elevator pitch

2. Wendy’swonderful kidsisaprogramcreatedin 2004 that givesseeminglyunadoptablechildrena
chance at a lovinghome.The programgivesgrantsto fellow fostercare programsthat show innovative
initiativesthatfurthertheirmission.Wendy’s WonderfulKidsultimate goal istodramaticallyincrease
the numberof adoptionsof waitingchildreninNorthAmericaandCanada.