7. CORE WEB VITALS
GOOGLE: MEASURE USER’S EXPERIENCE
▪ LCP: Content Loading Speed
▪ FID: Interactivity
▪ CLS: Visual Stability
▪ (other web vitals: FCP, TTFB, TBT)
Fast: 75% of pageloads Green (Good)
SEO Google Ranking Factor: Summer 2021
8. z
E
METRICS / TOOLS
TWO FAMILIES
Truth! But too late (GA, Google CrUX,
Sentry.io, Akamai mPulse)
Real User Metrics (RUM)
Repeatable and fast (WebPageTest,
GTmetrix, Google pagespeed insights)
Synthetic Tests (LAB)
9. RUM: GOOGLE CHROME EXPERIENCE REPORT
PUBLIC AVAILABLE DATA
▪ CrUX reports
▪ Real-world User Experience Metrics
▪ ~ 6.000.000 popular websites
▪ Origin score (All Pages)
▪ Found in:
▪ Search Console
▪ PageSpeed Insights
▪ CrUX Dashboard on Data Studio
▪ CrUX API
13. YOUR MAGENTO, FASTER …
NOTES
▪ Magento 2.4.x
▪ Use a really optimised server stack!
▪ Theme / # MB transfered / # DOM elements
▪ Remove Magento extensions not in use
▪ Remove CSS/JS
▪ Serve optimised images
▪ Bloated Google Tag Manager?
3rd party scripts? (37%+)
14. YOUR MAGENTO, FASTER …
NOTES - FOR MAGENTO CODERS
Frontend:
▪ Self-hosted fonts/css/js
▪ Preload specific frontend content
carefully
▪ Try modern JS bundling
▪ Use critical CSS (2.4.x)
▪ (Go headless?)
Backend:
▪ Do not load entire products in a loop
(use collections)
▪ Use ESI (TTL)
▪ ERP: Use async bulk endpoints
(/async/bulk/V1/products)
▪ Watch your SQL queries (+ stress tests)